Using the "REALTOR®" word correctly

By
Real Estate Agent with RE/MAX By The Bay
http://actvra.in/4fBk

Here's the 'quick and dirty' way to ensure you're using the word "REALTOR®" in the proper manner.

Just as all poodles are dogs but not all dogs are poodles; all REALTORS® are real estate licensees but not all real estate licensees are REALTORS®.

Being a REALTOR® simply means you or your firm are a member of the National Association of REALTORS® (NAR).

If you just substitute the word "MEMBER" for REALTOR® in trying to figure out property useage, the right answer quickly become apparent.

For example; I'm Jim Lee, REALTOR® or Jim Lee member (of the NAR). So that useage would be correct.

However I can't be "Knoxville's Best REALTOR®" which would mean "Knoxville's Best Member". That's confusing and using the "R" word in an improper context.

Here's a great quiz to test your knowledge of proper use of the "REALTOR® word.

Here's what NAR says about using the REALTOR® word on the Internet:

"Trademark/Logo Use on the Internet

When surfing the Web for real estate homepages, it's quite common to come across sites belonging to REALTORS®. If you are looking to add your own electronic presence on the Internet, it is easy to get caught up in designing your own web page and choosing a domain name which will capture the attention of surfers and make you easily identifiable.

Whether it is the domain name of your home page or other domain names you use to point to your home page, REALTORS® often want to use the REALTOR® marks as part of a domain name or address to distinguish themselves, but they must keep in mind that there are rules governing proper use of the REALTOR® marks that must be adhered to at all times regardless of the media used.

These rules are found in the National Association's Membership Marks Manual, a reference manual available on-line at REALTOR.org, explaining proper use of the REALTOR® marks including examples of correct and incorrect uses. Here is a brief list of the principal rules affecting use of the REALTOR® marks in domain names:

  1. The term REALTOR®, whether used as part of a domain name or in some other fashion must refer to a member or a member's firm.
  2. The term REALTOR® may not be used with descriptive words or phrases. For example, Number1realtor.com, numberone-realtor.com, chicagorealtors.org or realtorproperties.com are all incorrect.
  3. The term REALTOR® should never be used to denote an occupation or business. Do not combine words like “your,” “my,” “our” or any descriptive words or phrases between your name and the membership mark. JaneDoeMyRealtor.com and YourChicagoRealtorJohnDoe.com are all examples of improper use.
  4. For use as a domain name or e-mail address on the Internet the term REALTOR® does not need to be separated from the member's name or firm name with punctuation. For example, both johndoe-realtor.com and johndoerealtor.com would be correct uses of the term as a part of domain names and jdoe*realtors@webnetservices.com and jdoerealtors@webnetservices.com are both correct uses of the term as part of an e-mail address.
  5. The REALTOR® block R logo should not be used as hypertext links at a web site as such uses can suggest an endorsement or recommendation of the linked site by your Association. The only exception would be to establish a link to the National Association's web site, REALTOR.org, or its official property listing site, REALTOR.com.

The public has adopted the use of all lower case letters when writing domain names, even those containing trademarks. Therefore, for purposes of domain names and internet addresses only, there is an exception to the rule on capitalization of the term REALTOR® and it may appear in lower case letters.

Whether you use traditional print media or the Internet, it is essential to use the REALTOR® marks in accordance with the rules and guidelines of the National Association. The REALTOR® marks should only be used to denote membership in the NATIONAL ASSOCIATION OF REALTORS"

Posted by

Jim Lee , REALTOR®, Certified Residential Specialist (CRS)

http://JimLee.com  RE/MAX By The Bay

150 Mirona Road, Portsmouth, NH 03801 Phone: (603) 431-1111 x3801

Visit New Hampshire Maine Real Estate.com to search homes, get Seacoast area information, and find out how great living on the New Hampshire and southern Maine Seacoast really is.

 

Follow RealtorJimLee on Twitter

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Re-Bloggged 10 times:

Re-Blogged By Re-Blogged At
  1. Mark Rienzie 08/06/2010 10:18 AM
  2. Randy Poll 08/06/2010 10:32 AM
  3. Timothy George 08/06/2010 10:41 AM
  4. Karen Dove 08/06/2010 11:26 AM
  5. Jennifer St.Clair 08/06/2010 12:12 PM
  6. Jennifer St.Clair 08/06/2010 12:12 PM
  7. Linda Sabo 08/06/2010 02:40 PM
  8. Bill Buettner 08/07/2010 08:14 AM
  9. Dana Devine 08/07/2010 03:07 PM
  10. Luis Carrillo 09/10/2010 01:11 PM
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Topic:
Real Estate Best Practices
Groups:
Certified Residential Specialists
ETHICS and the REALTOR
Tags:
proper useage of realtor word

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Rainer
10,961
Lynn BEHLENDORF
HomeSmart Real Estate

Thanks for the post, Jim. I agree with others herein that we need to be constantly reminded of this and re-educated on the proper use of the term. With all the other things we have to know and keep up on as Realtors, this too, can be confusing and at times, daunting. I worked in marketing before switching to real estate and can appreciate and understand why NAR has an entire department and staff to enusre proper use of the term and registered trademark. You pointed out some things in your blog that I didn't even know so how could I expect the public to know.

August 09, 2010 02:48 PM
Rainmaker
341,943
Don Wixom
"Looking out for your next move..."tm
RE/MAX Advantage Nampa, ID

Thanks Jim!  That's a great video I can use at my next office meeting!

August 10, 2010 09:55 AM
Rainmaker
516,196
Jim Lee
Portsmouth NH Realtor, Portsmouth, NH
RE/MAX By The Bay

Thanks Don. Try using the quiz with it too. It was a humbling experience for me. ;)

August 10, 2010 12:37 PM
Rainmaker
55,726
Nicole Anderson
Lake Homes Realty

I couldn't view video...but very interesting information. Thanks for commenting.

August 12, 2010 05:03 PM
Rainmaker
69,426
An Marshall
Your St Augustine Real Estate Consultant
Berkshire Hathaway - St. Augustine

I see it often in email addresses and  domain names.  but in all fairness, I also inappropriately used it in a log in name, won't make this mistake again!

February 05, 2012 08:41 PM
Anonymous
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Rainmaker
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Jim Lee

Portsmouth NH Realtor, Portsmouth, NH
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