Easy Short Sale Marketing Tips

By
Services for Real Estate Pros with www.PrinterBees.com BRE# 01392374

Right now at PrinterBees, we are helping alot of Realtors(R) build their short sale businesses by providing short sale marketing postcards.  We want to make sure we are not only supplying postcards (on-line postcard pusher!!!), that we are also adding value to you and your business.

Some simple things you can to to help grow your short sale business is to:

  • Reach out to your sphere of influence and make sure you are keeping in touch with your past clients.  They are a great source of repeat business and even better...referrals of new clients!
  • Mail to farms/neighborhoods that you know are "under water".  My own personal residence is valued at 200K less than what I owe on it and I rarely receive marketing pieces telling me about short selling.  I just don't get this one.  There is no competition at the mail box and few are taking advantage of that.
  • You must commit to your marketing... no matter what it is for.  If you think that you can mail out a marketing piece once and get a GOOD response...your dreamin'...sorry. :-(  It takes at least 6-7 times, if not more for someone to remember a marketing message or your name.  You are basically wasting your time and money if you aren't committed to going the distance.  One of the coaches for Mike Ferry told me that they did a survey of all of their coaching clients and found that it as long as 12 months of marketing to the same neighborhood for things to pan out.
  • market your services with items of value that people will keep around.  An item of value could be something as simple as a measurement magnet or a school/bank holiday schedule that is pretty and can go on the "fridge".  When they see your name and face daily, they are much more likely to remember you WHEN THE TIME COMES.
  • Make sure you marketing includes what your prospects have questions about.  They most likely really don't care what millionaire club award you have or the fact that you are a "CRS".  Those clubs and designations are extremely important and something to go over in the listing appointment.  They don't mean anything to people who are not in real estate and they simply clutter up your marketing pieces.  Your marketing pieces should have short answers to the questions you know people want the answers to.
  • List the "BENEFITS" of working with you or your team...let me explain.  The benefits would be "how does the CLIENT BENEFIT from working with you.  NOT...how do they YOU benefit.  I know this seems obvious, but when you read most marketing pieces, they are mostly about the real estate agent and not about the client...which is ALL WRONG...sorry. 

Printerbees logo - realtor marketingPlease feel free to contact us directly at www.printerbees.com or via phone at 877-939-2337.  Thanks for "buzzing by".  You can also learn more about realtor marketing on our blog at www.printerbees.com/blog

Short Sale Postcards, short sale door hangers, realtor marketing, just sold postcards, just listed postcards

Save $10 on your first order with PrinterBees by using coupon code "Active10".  Offer expires 2010

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Topic:
Real Estate Sales and Marketing
Tags:
real estate postcards
real estate marketing
realtor marketing
short sale postcards
short sale marketing
short sale door hangers

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Rainmaker
434,643
Stanley Stepak
Howard Hanna Gold- Avon Lake, OH - Avon Lake, OH
Realtor - Avon Lake, Avon, Bay Village, Westlake,

well done. What is your opinion of using craigs list with these types of listings.

Aug 06, 2010 07:34 PM #1
Rainmaker
56,189
Nadine Larder
www.PrinterBees.com - Dublin, CA
Real Estate Marketing Expert and CEO/Founder of Pr

Hi Stan...It is a good idea to market yourself anywhere and everywhere you can.  I have heard from others that the leads they get from Craigslist aren't the best leads, but it is certainly worth a try...and when you add links to your listings back to your own website, it creates links for Google, which is ALWAYS a good idea.  Do let me know if you try Craigslist and how it goes.  I am always interested in hearing how these experiments turn out.

Thanks again Stan!

Aug 06, 2010 07:59 PM #2
Rainer
82,327
Wade Kawahara
Dominion Real Estate Partners, LLC - Phoenix, AZ

Thanks for the ideas for marketing short sales.

Aug 07, 2010 01:41 AM #4
Rainmaker
56,189
Nadine Larder
www.PrinterBees.com - Dublin, CA
Real Estate Marketing Expert and CEO/Founder of Pr

Hi Don,

Thanks for taking the time to stop by, read and comment.  I really appreciate it!

Aug 09, 2010 12:04 PM #5
Rainmaker
56,189
Nadine Larder
www.PrinterBees.com - Dublin, CA
Real Estate Marketing Expert and CEO/Founder of Pr

Hi Wade,

You are more then welcome.  We hope you can "buzz by" some time. :-)

Thanks again!

Aug 09, 2010 12:05 PM #6
Rainmaker
56,189
Nadine Larder
www.PrinterBees.com - Dublin, CA
Real Estate Marketing Expert and CEO/Founder of Pr

Thanks Ashley!  Appreciate it.

Nadine

Jan 05, 2011 05:46 PM #8
Rainmaker
96,160
Nick Smith
Silvercreek Realty Group - Boise, ID
Boise Idaho Real Estate, We Love Boise

Thanks for the good tips on short sales.

Sep 19, 2011 12:44 PM #9
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Rainmaker
56,189

Nadine Larder

Real Estate Marketing Expert and CEO/Founder of Pr
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