The Key To A Successful Open House Event......BLOG IT.

By
Managing Real Estate Broker with RE/MAX Executive Realty 104763

My team members held three open house events on Sunday, and all three were very successful happenings.  The number of visitors totaled thirty-eight individuals (19 couples.)  This was an ideal turnout at all of the properties, and from that attendance, we expect two or three transactions in the very near future.  There were two couples from that group who were directed to our open house via their buyers' agent.  The remaining attended from finding the open house blogs from a Google search.  How good is that?? 

Open house events have been a blessing for my team members.  They require a few hours of devotion to the real estate business on a Sunday afternoon, but the results are well worth the dedicated time.  We have open house events every Sunday afternoon, and I post open house blogs on a Thursday morning to allow plenty of time for a Google search. 

If there are people looking for property, they traditionally search the Internet on a weekend to find out what homes are open for their viewing.  Blog your open house events, and let Google do the rest. 

Posted by

Barbara Todaro, sales manager of RE/MAX Executive Realty 

Team Leader of The Kuney-Todaro Team

308 W. Central St

Franklin, MA 02038

508-520-9881

www.todarosellsfranklinma.com

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                               All Rights Reserved

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Re-Blogged 1 time:

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  1. Sham Pathania 08/10/2010 08:15 AM
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blogging for open house activity
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Rainer
21,877
Dave Brose
Weichert Metropolitan - Boston, MA

Facebook ads for open Houss are also great.. we add the date and time and no one ever clicks... they just come

Aug 10, 2010 09:07 PM #160
Rainmaker
2,113,005
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Dave....good information.....if that on facebook marketplace??  I use that.....

Aug 10, 2010 09:12 PM #161
Rainmaker
980,981
Sharon Alters
Coldwell Banker Vanguard Realty - Fleming Island, FL
Your Fleming Island Relocation Agents.

Barbara, so that's why Listingbook sends their Open Houses on Thursdays - in preparation for the weekend. You make me want to do an Open House and test it out!

Aug 10, 2010 09:16 PM #162
Rainmaker
592,173
Susan Haughton
Long & Foster REALTORS (703) 470-4545 - Alexandria, VA
Your Client-centric Alexandria VA REALTOR

Excellent advice!  Your post actually makes me excited to do an Open House now!

Aug 10, 2010 09:22 PM #163
Rainmaker
2,113,005
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Sharon......You go, girl.....let us know how you do....

Aug 10, 2010 09:26 PM #164
Rainmaker
2,113,005
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Susan.....hope you get parades of people.....

Aug 10, 2010 09:27 PM #165
Rainmaker
1,183,992
Cheryl Ritchie
RE/MAX Leading Edge www.GoldenResults.com - Huntingtown, MD
Southern Maryland 301-980-7566

I am blogging it plus manually entering on Trulia, Zillow, RealBird, Twitter, Facebook,  RE/MAX etc.

Aug 10, 2010 10:14 PM #166
Ambassador
602,832
Roland Woodworth
Keller Williams Realty - Clarksville, TN
Short Sale and Foreclosure Resource- SFR - Clarksv

Barbara - What a great reminder to those who are looking for new blogging ideas !

Aug 10, 2010 11:07 PM #167
Rainmaker
317,328
Todd Picconi
TODD PICCONI, BROKER - Rancho Cucamonga, CA
Rancho Cucamonga Real Estate, WWW.PICCONIPROPERTIE

Barbara...Thank You for the idea.  I will try to look this up again for my next open house and follow your suggestions.  I'm sure they work. Keep on, keeping on!

Way to go~! 

Aug 10, 2010 11:18 PM #168
Ambassador
915,100
Margaret Woda
Long & Foster Real Estate, Inc. - Crofton, MD
Maryland Real Estate & Military Relocation

I know there are areas where open houses are the hotest things since sliced bread, but I don't live/work in one of them.

Aug 10, 2010 11:19 PM #169
Rainmaker
2,113,005
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Cheryl....that's a good list for online open house blogging.....

Aug 11, 2010 03:05 AM #170
Rainmaker
2,113,005
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Thank you, Roland....sometimes we all need a reminder.

Todd.....you're welcome and good luck with your next open house..

Margaret....there are times when I'm thankful I do....It's an easy way to prospect.

Aug 11, 2010 03:08 AM #171
Rainmaker
173,903
Maya Thomas LLC, Broker
Key West, Key Haven, Geiger, Sugarloaf, Cudjoe, Summerland - Key West, FL
Key West FL Historic Old Town Estates, Bungalows

You knocked it out of the park with this one!

Aug 11, 2010 07:28 AM #172
Rainmaker
2,113,005
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

I guess so, Maya.....thank you.....

Aug 11, 2010 07:29 AM #173
Rainmaker
151,685
Jean Rogers & John Thomas
HomeSalesForce.com - RE/MAX - Milton, GA
Atlanta, Alpharetta, Roswell, Woodstock, REALTORS

Great tip. I have been adding to the open house listing in the MLS's and other portal. Here goes adding to the blog. Thanks!

Aug 11, 2010 03:03 PM #174
Rainmaker
2,113,005
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

John.....You're welcome.....

Aug 11, 2010 04:10 PM #175
Rainmaker
114,115
Dave Werth
CP Realty - Fargo, ND
ABR GRI EREOC ESSC
Did they sell yet? That would be a successful open house if they sold!
Aug 11, 2010 06:11 PM #176
Rainmaker
2,113,005
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Dave....we have one reservation coming in on one of the condo projects and a market analysis on someone's home that is interested.....Rome wasn't built in a day....it's a process, especially with 55+ age group....success is showing up and having interest....if they don't buy there, they will work with my team members and buy something....success is new prospects appearing and working with us....I don't care what they buy, as long as they buy.

Aug 11, 2010 06:19 PM #177
Rainmaker
318,622
Rosalinda Morgan
Brookville, NY
"The Rose Lady"

Barbara - I do Opne House all the time and when I blog them, I get better attendance.

Aug 11, 2010 09:47 PM #178
Rainmaker
2,113,005
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Thanks, Rosalinda.....it's a good way to get extra traffic there.

Aug 12, 2010 01:39 AM #179
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