The Key To A Successful Open House Event......BLOG IT.

By
Managing Real Estate Broker with RE/MAX Executive Realty

My team members held three open house events on Sunday, and all three were very successful happenings.  The number of visitors totaled thirty-eight individuals (19 couples.)  This was an ideal turnout at all of the properties, and from that attendance, we expect two or three transactions in the very near future.  There were two couples from that group who were directed to our open house via their buyers' agent.  The remaining attended from finding the open house blogs from a Google search.  How good is that?? 

Open house events have been a blessing for my team members.  They require a few hours of devotion to the real estate business on a Sunday afternoon, but the results are well worth the dedicated time.  We have open house events every Sunday afternoon, and I post open house blogs on a Thursday morning to allow plenty of time for a Google search. 

If there are people looking for property, they traditionally search the Internet on a weekend to find out what homes are open for their viewing.  Blog your open house events, and let Google do the rest. 

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  1. Sham Pathania 08/10/2010 08:15 AM
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Rainer
21,877
Dave Brose
Weichert Metropolitan

Facebook ads for open Houss are also great.. we add the date and time and no one ever clicks... they just come

August 10, 2010 09:07 PM
Rainmaker
1,935,736
Barbara Todaro
"New Franklin MA Homes"
RE/MAX Executive Realty

Dave....good information.....if that on facebook marketplace??  I use that.....

August 10, 2010 09:12 PM
Rainmaker
973,701
Sharon Alters
Your Fleming Island Relocation Agents.
Coldwell Banker Vanguard Realty

Barbara, so that's why Listingbook sends their Open Houses on Thursdays - in preparation for the weekend. You make me want to do an Open House and test it out!

August 10, 2010 09:16 PM
Rainmaker
498,580
Susan Haughton, REALTOR Alexandria VA Homes for Sale

Excellent advice!  Your post actually makes me excited to do an Open House now!

August 10, 2010 09:22 PM
Rainmaker
1,935,736
Barbara Todaro
"New Franklin MA Homes"
RE/MAX Executive Realty

Sharon......You go, girl.....let us know how you do....

August 10, 2010 09:26 PM
Rainmaker
1,935,736
Barbara Todaro
"New Franklin MA Homes"
RE/MAX Executive Realty

Susan.....hope you get parades of people.....

August 10, 2010 09:27 PM
Rainmaker
1,153,740
Cheryl Ritchie
Southern Maryland 301-980-7566
RE/MAX Leading Edge www.GoldenResults.com

I am blogging it plus manually entering on Trulia, Zillow, RealBird, Twitter, Facebook,  RE/MAX etc.

August 10, 2010 10:14 PM
Ambassador
597,183
Roland Woodworth
Short Sale and Foreclosure Resource- SFR - Clarksv
Keller Williams Realty

Barbara - What a great reminder to those who are looking for new blogging ideas !

August 10, 2010 11:07 PM
Rainmaker
310,908
Todd Picconi
Rancho Cucamonga Real Estate, WWW.PICCONIPROPERTIE
INTERO REAL ESTATE SERVICES

Barbara...Thank You for the idea.  I will try to look this up again for my next open house and follow your suggestions.  I'm sure they work. Keep on, keeping on!

Way to go~! 

August 10, 2010 11:18 PM
Ambassador
883,993
Margaret Woda
Maryland Real Estate & Military Relocation
Long & Foster Real Estate, Inc., Crofton, MD 21114

I know there are areas where open houses are the hotest things since sliced bread, but I don't live/work in one of them.

August 10, 2010 11:19 PM
Rainmaker
1,935,736
Barbara Todaro
"New Franklin MA Homes"
RE/MAX Executive Realty

Cheryl....that's a good list for online open house blogging.....

August 11, 2010 03:05 AM
Rainmaker
1,935,736
Barbara Todaro
"New Franklin MA Homes"
RE/MAX Executive Realty

Thank you, Roland....sometimes we all need a reminder.

Todd.....you're welcome and good luck with your next open house..

Margaret....there are times when I'm thankful I do....It's an easy way to prospect.

August 11, 2010 03:08 AM
Rainmaker
173,878
Maya Thomas LLC, Broker
Key West FL Historic Old Town Estates, Bungalows
Key West, Key Haven, Geiger, Sugarloaf, Cudjoe, Summerland

You knocked it out of the park with this one!

August 11, 2010 07:28 AM
Rainmaker
1,935,736
Barbara Todaro
"New Franklin MA Homes"
RE/MAX Executive Realty

I guess so, Maya.....thank you.....

August 11, 2010 07:29 AM
Rainmaker
132,536
Jean Rogers & John Thomas
Atlanta, Alpharetta, Roswell, Woodstock, REALTORS
HomeSalesForce.com - RE/MAX

Great tip. I have been adding to the open house listing in the MLS's and other portal. Here goes adding to the blog. Thanks!

August 11, 2010 03:03 PM
Rainmaker
1,935,736
Barbara Todaro
"New Franklin MA Homes"
RE/MAX Executive Realty

John.....You're welcome.....

August 11, 2010 04:10 PM
Rainmaker
105,777
Dave Werth
ABR GRI EREOC ESSC
CP Realty
Did they sell yet? That would be a successful open house if they sold!
August 11, 2010 06:11 PM
Rainmaker
1,935,736
Barbara Todaro
"New Franklin MA Homes"
RE/MAX Executive Realty

Dave....we have one reservation coming in on one of the condo projects and a market analysis on someone's home that is interested.....Rome wasn't built in a day....it's a process, especially with 55+ age group....success is showing up and having interest....if they don't buy there, they will work with my team members and buy something....success is new prospects appearing and working with us....I don't care what they buy, as long as they buy.

August 11, 2010 06:19 PM
Rainmaker
318,622
Rosalinda Morgan
"The Rose Lady"

Barbara - I do Opne House all the time and when I blog them, I get better attendance.

August 11, 2010 09:47 PM
Rainmaker
1,935,736
Barbara Todaro
"New Franklin MA Homes"
RE/MAX Executive Realty

Thanks, Rosalinda.....it's a good way to get extra traffic there.

August 12, 2010 01:39 AM
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Rainmaker
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Barbara Todaro

"New Franklin MA Homes"
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