A Vacant House Is Not A Home

By
Home Stager with Janice Ankrett Home Staging

 

A renovator had done a beautiful job on this house.

They had spared no expense using quality materials.

Yet this house had been sitting on the market for months.

Why?

Because this house was not a home.

It was just an empty space.

 

Buyers could not visualize themselves or their furnishings in this house.

There was no reference point for them to judge the size of the room so they couldn't tell if their furnishings would fit.

Buyers could not decide where to put the furniture in the room.There was nothing for them to get that emotional connection.

 

Staging the house allowed buyers to see the possibilities.

Buyers didn't have to guess.

They could envision sitting in the room with guests chatting.

The buyers could size the room up.

It wasn't cold and empty anymore.

Staging an empty house can be done with rentals

OR ON A LOWER BUDGET

It can be done with pieces borrowed from your own home or a friend.

There are various levels of Staging to consider.

There is a full Staging with furniture and accessories.

       The Staging can be done with small vignettes that show the potential of the room.

                 Even accessorizing the kitchens and baths will help the buyer see a lifestyle.

 

 

Some blank slates are just that blank.

 

 

 

 

 

 

 

  Draw that picture and sell.

 

 

 

 

 

                                                                                                  

               

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Serving Burlington,Oakville, Milton, Hamilton & surrounding areas.     905-467-5353

Focusing on Occupied Homes

 

 

 

 

 

 

 

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Realtors®
VACANT HOUSE STAGING & NEW HOMES
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Show All Comments
Rainmaker
895,502
Brian Madigan
RE/MAX West Realty Inc., Brokerage (Toronto) - Toronto, ON
LL.B., Broker

Janice,

You are quite right. It just takes a few small things to make a real difference.

Brian

Aug 11, 2010 10:03 PM #1
Rainmaker
318,622
Rosalinda Morgan
Brookville, NY
"The Rose Lady"

Janice - Great post.  Empty house is cold and uninviting.  Most buyers have no imagination so it is our job to fill in the space,

Aug 11, 2010 10:16 PM #2
Rainmaker
404,880
Ellen Caruso
Daniel Gale Sotheby's International Realty - Glen Head, NY

I suggested it! Let's fill the comments too, a non see blog is a sad blog indeed.

Aug 11, 2010 10:22 PM #3
Rainer
22,439
Jason Montoya
Gateway Funding Diversified Mortgage Services - San Diego, CA
Res. & Coml. Mortgage Banker

Very true.  Furniture and "things" give a house a lived in feel and energy which helps interest buyers more than a shell of a house.

Aug 11, 2010 11:31 PM #4
Rainer
147,546
Don Spera
CR Property Group, LLC - East York, PA
Serving York and Adams County, PA

Many people are not visionaries and cannot see the real potential.  You bring things back to life.  Your new nickname can be "The defibrillator".

Aug 12, 2010 02:55 AM #5
Rainmaker
1,464,325
Roger D. Mucci
Shaken...with a Twist 216.633.2092 - Euclid, OH
Lets shake things up at your home today!

Love the little vignette, and the living room looks great.............love the arches and the floor to ceiling windows, you Stage it well Janice, good job!

Aug 12, 2010 05:33 AM #6
Rainmaker
555,611
Janice Ankrett
Janice Ankrett Home Staging - Burlington, ON
Accredited Staging Professional

Thanks Brian!

Rosalinda, I'm glad you agree, thanks.

Thank you for the 'suggest' Ellen!

Jason, it helps them attach emotionally.

Don, I like it! Defibrillator ... good one!

Thanks Roger!

Aug 12, 2010 11:17 AM #7
Rainmaker
850,120
Fred Carver-Top Realtor Victoria, BC
Re/Max Camosun Victoria BC Real Estate - Victoria, BC
Accredited Victoria BC Real Estate Consultant

Hi Janice......it's hard for buyers to imagine what to do with an empty house, especially 'will my Bed fit in the Bedroom"

Buyers need ideas to see how a home can look with nice furnishings and decor.

Cheers

Aug 14, 2010 12:37 PM #8
Rainmaker
555,611
Janice Ankrett
Janice Ankrett Home Staging - Burlington, ON
Accredited Staging Professional

Fred, That's good to know. I agree. With our leanings to queen and king beds it can be hard to judge.

Aug 14, 2010 02:16 PM #9
Anonymous
Anonymous
Anonymous

I absolutely loved your very last sentence: "Draw that picture and sell."

Aug 17, 2010 11:14 AM #10
Rainmaker
555,611
Janice Ankrett
Janice Ankrett Home Staging - Burlington, ON
Accredited Staging Professional

Thanks Russel! That's what staging will do for a buyer. Help them picture living in the house.

Aug 17, 2010 11:31 AM #11
Rainmaker
371,010
Linda D. Pufford
Stage with Divine Style - Home Staging - Novato, CA
ASPM, Marin/Sonoma Home Stager

Janice,

As stagers we are presenting a lifestyle not just a home.  We want to create warmth, color and excitement, so a buyer can envision themselves living there.  That's what you were able to accomplish with your staging in these photos.

Aug 20, 2010 04:11 AM #12
Rainmaker
555,611
Janice Ankrett
Janice Ankrett Home Staging - Burlington, ON
Accredited Staging Professional

Thanks Linda!

Aug 20, 2010 10:23 AM #13
Rainer
62,148
SHARON CHARBONEAU
UPSTAGING YOUR HOMES - Sechelt, BC

Good post Janice.

So few buyers can visualize living in a house that is vacant.  

So, sellers if you want your home to sell quickly, don't remove all of your furniture.  Leave a few of the better pieces that a home stager can work with to present your home at its best.

And realtors, think about the end result before you counsel sellers to move out all of their furnishings.  

Personal Experience:  I entered a vacant house and chatted with the realtor, who had been present when I did my presentation at her office on the value of staging only a week before.

I asked why the house was vacant and she replied, there wasn't much furniture, so I told the owner she may as well remove it.

She showed me the furniture which had been removed, then residing in the garage, and after taking a deep breath & counting to 10, I pointed out that the furniture was in good condition and would look just fine with a few additions from my inventory.

No sale!  The house sat on the market for ages before it finally sold after at least one price reduction.

Aug 27, 2010 04:31 PM #14
Rainmaker
555,611
Janice Ankrett
Janice Ankrett Home Staging - Burlington, ON
Accredited Staging Professional

Sharon, I have seen homes like the one you describe. It's such a shame it happens.

Aug 27, 2010 07:30 PM #15
Show All Comments
Rainmaker
555,611

Janice Ankrett

Accredited Staging Professional
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