Cute, Smart or Dumb?

By
Real Estate Agent with McGraw Realtors

I'm going to state the obvious.  When you're in Real Estate, you must market yourself.  Okay.  We all know that, right?  Pretty basic. 

But once you move from the basic truth, where do you go?  Yellow pages?  Nah.  The Internet?  Yes!  Blogging?  Of course.  Facebook and Twitter.  Yep.  Sometimes, our area, we see Real Estate folks putting their marketing on their vehicle.  That's because automobile marketing can be very affordable while bringing tons of exposure.

I pulled into a parking lot the other day and noticed that there was a Real Estate vehicle parked there.  The colors were good.  It caught my attention.  But so did something else...

Real Estate marketing by Bob Haywood

"Hmmm," I thought..."Is that Cute, Smart or Dumb?"

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Topic:
ActiveRain Community
Groups:
Almost Anything Goes
BananaTude
Club Chaos
Realtors®
"Whacked"!!!
Tags:
real estate marketing

Comments 14 New Comment

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Rainmaker
493,806
Lora "Leah" Stern 914-772-4528
Real Estate Salesperson
Coldwell Banker, 170 N Main Street, New City NY 10956

Bob, I suspect that all sellers considering listing with him will want to "friend" him.  My vote is dumb and tacky.

August 13, 2010 02:14 PM
Rainmaker
398,386
The Scott Loper Team Lansdale & Harleysville PA Homes
Keller Williams Real Estate - Montgomeryville

Ugh!  You should have keyed the car.  Dumb and tacky, it undermines the business.

~Lisa

August 13, 2010 02:48 PM
Ambassador
780,632
Susan Emo
Kingston and the 1000 Islands Area
Sotheby's International Realty Canada - Brokerage

I can get a cheap, discount hair cut or I can get a quality hair style. . . both businesses have their place and both have their own customers.  I think there is room enough for all and I don't feel threatened in any way by the discount realtors. 

August 13, 2010 03:47 PM
Ambassador
379,470
Bob Haywood
www.BobHaywood.com
McGraw Realtors

Susan - I don't feel threatened by the guy...just put out.  I want the advertising to be against the rules.  But I don't think it is...

August 13, 2010 03:55 PM
Ambassador
780,632
Susan Emo
Kingston and the 1000 Islands Area
Sotheby's International Realty Canada - Brokerage

Bob -  Maybe 'threatened' is too strong a word for this instance but it has certainly struck a nerve.  If his method of advertising works for him, then he is smart.  If it gets him noticed, he's smart.  There are too many Realtors who think 24hr advertising is beneath them.  And so be it -  the beauty is we all do what works best for us and our own market. We're not going to please everyone.  As #7 said, it got you to write about him.

August 13, 2010 04:07 PM
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Bob Haywood

www.BobHaywood.com
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