Cute, Smart or Dumb?

By
Real Estate Agent with McGraw Realtors

I'm going to state the obvious.  When you're in Real Estate, you must market yourself.  Okay.  We all know that, right?  Pretty basic. 

But once you move from the basic truth, where do you go?  Yellow pages?  Nah.  The Internet?  Yes!  Blogging?  Of course.  Facebook and Twitter.  Yep.  Sometimes, our area, we see Real Estate folks putting their marketing on their vehicle.  That's because automobile marketing can be very affordable while bringing tons of exposure.

I pulled into a parking lot the other day and noticed that there was a Real Estate vehicle parked there.  The colors were good.  It caught my attention.  But so did something else...

Real Estate marketing by Bob Haywood

"Hmmm," I thought..."Is that Cute, Smart or Dumb?"

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Topic:
ActiveRain Community
Groups:
Almost Anything Goes
BananaTude
Club Chaos
Realtors®
"Whacked"!!!
Tags:
real estate marketing

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Rainmaker
311,284
Glenn Roberts
Retired

That is getting to be a not quite so unusual find, Bob. And discount companies have their place. There are a certain number of consumers that always shop by price (Remember when FSBOs were really FSBOs?). There have always been a larger number of consumers who A)Didn't want to learn how to do real estate and so hired someone else, B)Learned the hard way and want full service this time, C)Got bad service and want to try something different.

If discount companies find a way to survive then that will become the norm and we'll all be working for less. If they don't, there will be fewer agents, and we will have a bigger share of the pie, each.

To answer your question, I think desperate best describes the agent.

August 12, 2010 09:16 AM
Rainmaker
65,647
Richard Thomas
Keller Williams Select Realtors

you get what you pay for. I vote dumb.

August 12, 2010 09:23 AM
Rainer
37,492
Denise Pudim
Kear Realty, Inc.

I know I have not been around a long time, but is that even allowed?  I think publicly advertising commission rates is against board rules in Ohio anyway.  Who knows, I could be wrong, but it does seem a little desperate.  

August 12, 2010 09:24 AM
Rainmaker
563,876
Mike Saunders
Lanier Partners

Bob - its out there, it will probably become a much bigger part of our business. We will have to learn to compete with it just like a few places can still compete with the big box stores.

August 12, 2010 09:40 AM
Rainmaker
683,986
Steve and Jan Bachman
Realtors - Northern Virginia
RE/MAX Gateway, Reston, Herndon, Ashburn, Sterling, Fairfax

If the discount model works and the agent makes money...I guess he is smart. It is not our business model but the playing field is open and level. May the best folks win :-)

August 12, 2010 09:43 AM
Ambassador
380,840
Bob Haywood
www.BobHaywood.com
McGraw Realtors

Denise (and everybody) - I kind of wondered if advertising commission rates was against the rules too...

August 12, 2010 09:45 AM
Rainmaker
776,033
Richard Weeks
Realtor, Associate Broker - Manager Business Development
Waller Group

If it got you to write about it I would say it is smart.

August 12, 2010 10:41 AM
Rainmaker
247,854
Paula Swayne
Realtor-Land Park, East Sac & Curtis Park -Dunniga
Dunnigan, Realtors, Sacramento (916) 425-9715

Hi Bob!
I wonder how the friends of this guy feels if they paid 6%.  Are they still friends? Also, this screams tacky!  I would never do this...no way...no how...no...no...no!

August 12, 2010 10:32 PM
Rainmaker
655,872
Pamela Seley, REALTOR®
Menifee Lakes California Real Estate
REALTY EXECUTIVES OTF

Bob, I don't know if it's smart, but it's funny.  I'd like to ask this agent, if their next client pays 6% does that mean they're not their friend?

August 13, 2010 02:21 AM
Rainmaker
494,751
Lora "Leah" Stern 914-772-4528
Real Estate Salesperson
Coldwell Banker, 170 N Main Street, New City NY 10956

Bob, I suspect that all sellers considering listing with him will want to "friend" him.  My vote is dumb and tacky.

August 13, 2010 02:14 PM
Rainmaker
407,597
The Scott Loper Team Lansdale & Harleysville PA Homes
Keller Williams Real Estate - Montgomeryville

Ugh!  You should have keyed the car.  Dumb and tacky, it undermines the business.

~Lisa

August 13, 2010 02:48 PM
Ambassador
810,361
Susan Emo
Kingston and the 1000 Islands Area
Sotheby's International Realty Canada - Brokerage

I can get a cheap, discount hair cut or I can get a quality hair style. . . both businesses have their place and both have their own customers.  I think there is room enough for all and I don't feel threatened in any way by the discount realtors. 

August 13, 2010 03:47 PM
Ambassador
380,840
Bob Haywood
www.BobHaywood.com
McGraw Realtors

Susan - I don't feel threatened by the guy...just put out.  I want the advertising to be against the rules.  But I don't think it is...

August 13, 2010 03:55 PM
Ambassador
810,361
Susan Emo
Kingston and the 1000 Islands Area
Sotheby's International Realty Canada - Brokerage

Bob -  Maybe 'threatened' is too strong a word for this instance but it has certainly struck a nerve.  If his method of advertising works for him, then he is smart.  If it gets him noticed, he's smart.  There are too many Realtors who think 24hr advertising is beneath them.  And so be it -  the beauty is we all do what works best for us and our own market. We're not going to please everyone.  As #7 said, it got you to write about him.

August 13, 2010 04:07 PM
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Bob Haywood

www.BobHaywood.com
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