Door knocking

By
Real Estate Agent with HomeSmart Realty West CalBRE #01458572

I was always one to go door knocking when I took on a new neighborhood so that I could get to know the houses and the people. It appears in reading through blog posts today that many people are either reverting to door knocking or taking it up for the first time.

Here are a couple of suggestions to make your door knocking experience better in terms of getting business.

  1. Make sure that your ActiveRain blog URL is on your business card and any other marketing materials that you hand out. Of course, make sure you have useful blog posts, too! Your blog post will also show them that you are in tune with modern technology and methods.
  2. Leave something at each address, something other than just your business card. Many of my most successful Clients leave a CD with many files on it about home maintenance tips and tricks, safety in your home, seasonal maintenance schedule, how to do recall research, etc. Once you have the documents together (put that time cost into your marketing budget), the CD and the CD envelope cost about a dime. You can use a little rubber cement to attach your business card to the envelope, and you can even make a cool CD cover for the CD that includes your picture, name, and other contact information. Total cost if you go the expensive route is about 20¢.
  3. If you want to decrease costs even further, and get more documents, get your Power Partners to go in with you.
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Topic:
ActiveRain Community
Tags:
marketing
door knocking

Comments 17 New Comment

Anonymous
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Rainmaker
930,049
Nick T Pappas
Madison & Huntsville Alabama Real Estate Resource
Assoc. Broker/Broker ABR, SFR, e-Pro, @Homes Realty Group, Huntsville AL

Russel, I had started to some door knocking, but I really started getting busy from other sources and was never able to get back to it...that's a good thing I think.  Anyway, I liked the CD idea.

August 14, 2010 11:43 PM
Rainmaker
1,271,283
Sally K. & David L. Hanson
WI Realtors - Luxury - Short Sale - CDPE, REDS
Keller Williams 414-525-0563

Everyone does what works....we talked to someone the other day who was "victim" of a door knocker...he thought it was intrusive and obnoxious...his words....we agree.

August 15, 2010 07:50 AM
Rainmaker
562,448
Steve, Joel & Steve A. Chain
Chain Real Estate Investments & Mortgage, Steve & Joel Chain

Russel,

Some communities are very responsive to door knocking. It is a low budget marketing tool. If the community is high end and allows soliciting it can be very lucrative.

Steve

August 15, 2010 11:30 PM
Rainmaker
999,164
Ginny Lacey Gorman
Homes for Sale in North Kingstown RI and beyond
Phillips Post Road Realty ~ 401-529-7849~ RI Waterfront Real Estate

Russel, the CD is interesting for marketing & it's different...door knocking is hard now here but it works for some people....it's consistency & perseverance..i personally prefer referrals

August 16, 2010 09:26 AM
Rainmaker
143,813
Sonsie Conroy
Energetic, Knowledgeable Realtor
I list and sell everywhere in San Luis Obispo County

Very cool idea! I hadn't thought of using modern technology in quite this way before, but it really sounds smart. I don't think I'll totally abandon paper, since so many folks still use it, but adding a CD to the mix is really cool.

August 16, 2010 03:16 PM
Anonymous
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Rainmaker
1,083,692

Jim Frimmer

Realtor & CDPE, Mission Valley specialist
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