My Real Estate Buyer Presentation

By
Real Estate Agent with Florida Property Experts

Daytona Beach real estate for saleAs REALTORS®, we all do Comparative Market Analyses (CMA's) or Listing Presentations on a regular basis. I even have a section on my web site that's dedicated to sellers. But how many REALTORS® have a Buyer's Presentation? It doesn't have to be anything extravagant. I just mean something that portrays a professional image, beginning with the initial meeting.

Are you a REALTOR® who doesn't have one? Well allow me to share mine with you. It's really pretty easy to set the tone of your future business relationship, with just a few simple steps.

  • When I'm first meeting with real estate buyers who are interested in buying a house or condo in the Daytona Beach area, I have little tent cards that welcome them to my office. I set the card on a conference room table before the buyers arrive. The card just says "WELCOME" on the front and it has a line beneath the word "welcome", where I write their names. The inside of the card has my personal logo, name, phone numberRealtor logo and web site. You can create these in just about any program on your computer. The paper can be purchased in any office supply store.
  • My buyers also get a folder that contains.
  1. A letter thanking them for allowing me to assist them with this important decision.
  2. A 2-page list with 3 of each service provider they'll need during the process. This list is also great for handing out to friends and neighbors, every time they need a specific service. That way, you become known as someone who can help with any type of housing need.
  3. Color copies of all the Daytona Beach area MLS listings we'll be viewing that day. I don't believe in giving black & white copies, just to save a few pennies. Don't sell yourself short and look cheap. Many times, as buyers discuss what they've seen, they remember the houses by their color. If the listing sheet is inhome sweet home black & white, how can they refresh their memories?
  4. A personalized note pad with my contact information on it. This way they can take notes as they go along, and have a note pad to take home with them.
  5. My personal brochure.

That's pretty much it. I do have a few other items that I rotate as I deem necessary for certain buyers. When I put this together years ago, it took some time to compile what I wanted in my buyer's presentation folder. Now is the perfect time to get prepared for your future business. That's what you should be doing during a slow market. You prepare for when things improve. If you wait until you're busy, it's too late and you may lose that buyer to another agent who is better prepared. And yes, I have a section of my web site that's dedicated to buyers too.

If you're a REALTOR who does have a buyer presentation, I'd love to hear about it. How do you present yourself to your real estate buyers when you first meet them?

Lisa Hill

Adams Cameron

 

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Tags:
daytona beach real estate
buy
sell
buy house in daytona beach
buy condo in daytona beach
lisa hill
adams cameron

Comments 25 New Comment

Show All Comments
Rainmaker
374,933
Lola Audu
Audu Real Estate~Grand Rapids, MI ~Welcome Home!
Lola Audu~Audu Real Estate~Grand Rapids, MI Real Estate
I like the list of items that are included in your Buyer's Presentation.  They're things that every agent can incorporate to assist in a professional presentation that is good marketing and also a great tool for home buyers.
August 22, 2007 12:49 PM
Rainmaker
592,493
Lisa Hill
Daytona Beach Real Estate
Florida Property Experts
Lola- That was my thinking. Keep it simple so I don't get overwhelmed, but also keep it professional.
August 22, 2007 12:50 PM
Ambassador
1,028,438
Celeste "SALLY" Cheeseman
RA, CRS, Hawaii Mililani Oahu Real Estate
Century 21 Liberty Homes
I too have a buyer's presentation. I also include a sheet with the Hawaii buying process and a few other info sheets especially if they're a first time homebuyer. Having a presentation give a personal touch to the relationship as well.
August 22, 2007 01:07 PM
Rainer
299,956
Vicente A. Martinez
Realtor, Brooklyn - Long Island - Queens Homes
Prudential Douglas Elliman Licensed Real Estate Salesperson
I've been tossing the idea around about putting together a buyer presentation, something generic and maybe a few 3-5 pages I could customize with their names. Great idea.
August 22, 2007 01:10 PM
Rainmaker
592,493
Lisa Hill
Daytona Beach Real Estate
Florida Property Experts

Sally- I figured you'd have a professional presentation =)

Vincent- I like having something that sets me apart from everyone else. It makes a good first impression. 

August 22, 2007 01:40 PM
Rainmaker
298,489
Heather the Realtor Orlando, Lake Mary
First Time Home Buyers, Bank Owned Homes
LemonTree Realty
I always do a buyers presentation I think it's just as important as a sellers presentation.
August 26, 2007 07:10 PM
Rainmaker
592,493
Lisa Hill
Daytona Beach Real Estate
Florida Property Experts
Heather- I totally agree!
August 26, 2007 07:26 PM
Rainmaker
110,429
Nancy Brenner
Roswell Georgia Real Estate Agent
Referral Associates of Georgia, Inc.
Great ideas...  I've subscribedbed to your Blog so I can keep up with more.  Thanks from a newbie.
August 27, 2007 06:36 AM
Rainmaker
1,840,855
Gita Bantwal
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel
RE/MAX Centre Realtors
I agree we should do a buyers presentation. It is good opportunity to explain agency and try to get loyalty as well as to qualify the buyer .
August 27, 2007 06:36 AM
Rainmaker
592,493
Lisa Hill
Daytona Beach Real Estate
Florida Property Experts

Nancy- Welcome Noob! =)  Thanks for subscribing. I look forward to your comments.

Gita- You're correct about pre-qualifying. And it's a good way to start getting to know each other and building rapport. 

August 27, 2007 11:51 AM
Rainer
22,311
Denise Sproull
Prince Albert, SK Real Estate
Century 21 Prestige Real Estate
Thanks so much for the ideas!  I'm a brand new agent starting on Sept.4th and this helps me alot!  I'm subscribing to your blogs!
September 02, 2007 12:24 AM
Rainmaker
592,493
Lisa Hill
Daytona Beach Real Estate
Florida Property Experts
Denise- Thanks!
September 02, 2007 07:28 PM
Ambassador
158,090
LifeOhm
Monica at LifeOhm
LifeOhm - Life Coaching for Real Estate Professionals
Very nice suggestions, thank you!
January 23, 2008 07:22 PM
Rainer
21,147
Misty Thomas
Realtor Crosby, TX
Houston Realty
I have a BP too but I love, love, love the tent card idea!! As a matter of fact...I am liking all of your blogs! LOL! Great job you are doing!
March 26, 2008 02:41 PM
Rainmaker
592,493
Lisa Hill
Daytona Beach Real Estate
Florida Property Experts
Misty- Thank you! =D
March 26, 2008 11:23 PM
Rainer
62,353
Bart Whitmore
Real Estate Agent
Keller Williams- Louisville
I havent thought about putting one together before, this requires further investigation. Thanks---Bart
April 01, 2008 03:34 PM
Rainmaker
40,441
Sonya Rosser
Better Homes and Gardens Real Estate Metro Brokers

Thanks a bunch Lisa, If I did not have a buyer presentation brochure I sure do have one now.  Thanks so much for helping this gal out.

April 07, 2008 09:34 PM
Rainmaker
374,595
Kerry Lucasse
Your Nest Atlanta Real Estate Consultant
eXp Realty - Nest Atlanta Team

Hi Lisa, I STILL don't have a brochure, but that's on my list of to dos.  For my buyers, I purchased a high gloss red Keller Williams folder with my business card and I include my testimonials, an overview of my services and commitment to customer service, neighborhood articles, and a contact sheet for inspectors, lenders, etc.  People seem to appreciate it, so I'm sure that the brochure would be the icing on the cake!

October 14, 2008 09:59 PM
Rainer
91,762
Ranji Singh, SRES
Royal LePAGE York North Realty, Brokerage

Simple and sensible. Simply beautiful!

 

Thanks for sharing.

January 31, 2011 10:57 AM
Rainmaker
592,493
Lisa Hill
Daytona Beach Real Estate
Florida Property Experts

Ranji- Glad you enjoyed it. I hope you find it helpful =)

February 24, 2011 04:15 AM
Show All Comments
Rainmaker
592,493

Lisa Hill

Daytona Beach Real Estate
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