by Terri Murphy
If you think it has been a tough year and find yourself thinking from a scarcity point of view, you might find yourself believing that there is little you can do to get more business…Think again!
Before you go with “scarcity thinking”, expert Harvey MacKay gives us 66 creative and meaningful ways to connect with even the most elusive prospects.
MacKay is the bestselling author of “Swim with the Sharks Without Being Eaten Alive.” He says, “Anyone can get the order if he’s willing to stretch the truth far enough. Whether you tell the truth or not, you don’t come out a winner just by getting the first big order. The mark of the pro is to get the RE-Order!” That said, ask yourself these questions:
- What am I willing to do to connect with a prospective client? (Or do I quit after a few attempts?)
- Am I just trying to get another sale, or are there ways I can make an investment in a long term relationship?
- What can I offer that will differentiate my service offering and add more value for prospects who will do business with me?
A great lesson from MacKay’s book is found in Lesson #3 – He says, “Knowing something about your customer is just as important as knowing everything about you or your product”.
MacKay was so passionate about wanting to know all he could about his customers; he is famous for developing his MacKay “66” question profile for each of his salespeople to fill out on their customers. He is adamant that when we know more about our customer, we enjoy a huge advantage when they know we care about them, their needs and ultimately then we have earned the right to work with them.
All too often, we fail the first step many high-paid coaches, consultants and top performers know and teach: Do a deep and thorough needs analysis of what THEY want, and not what you HAVE. But first you have to get the appointment and be willing to accept the challenge of winning their business.
Asking questions and then clarifying the answers is one of the most powerful ways to establish confidence and begin building a bridge of trust between you and your prospect. They want to know that you know not only what they want, but most importantly, why they want it. It is only when you act as their sales leader that you can help them determine what the appropriate solutions to their needs will actually be.
Many times we approach our buyers and sellers with a barrage of self-serving information about our experience, tout top testimonials and are convinced that WE are the answer to their needs, when in fact, that may not be the case at all! Regardless of your outstanding sales volume, negotiating acumen and years of experience, if they need a salesperson who can speak Vietnamese, you may not be their best choice!
The battle cry for successful sales that will never go out of style – RELATIONSHIP selling is the key to more sales. Ask well thought out questions, be a skilled, active listener, and craft solutions with your prospects for best results. You may not subscribe to doing a MacKay “66”, but knowing all the facts, motivations, limitations and best solutions for your customer will pave the way to create raving fans and endless referrals.
Terri Murphy is a member of the Broker Agent Speakers Bureau which is a full service Speakers Bureau serving the real estate and financial industry. To learn more about Terri, view her bio or visit www.BrokerAgentSpeakers.com.