If You Haven't Been Fired Once Or Twice, You Aren't Doing Your Job

By
Real Estate Agent with (512) 786-8300

Every good agent I know has been fired by a seller. Some great agents have been fired numerous times. If you haven't been, there is a good chance you aren't doing your job right. Getting fired (or not getting hired in the first place) can happen for numerous reasons. The home may not be updated despite your requests. The house may not be priced well, despite your suggestions. Or you may have asked for staging, and the owner is too stubborn to do so, or doesn't see the value.

So you do the one thing that we aren't necessarily supposed to do- you look back. We have all been there. You have been fired from the listing (either the seller doesn't renew, or asks for an early out) or you didn't get to list the property in the first place. So you go on mls, and notice the house didn't sell for the next agent, or sold for a much lower price than originally listed. It isn't so much a *I told you so* moment, as much as you verifying that your knowledge, instincts and suggestions were all correct. I've done it often, and almost every time, I realize that I was right all along. 

But what good does that do, to realize you really do know what you're doing? After all, you should know that already. Our goal should be to prevent getting unjust firings and passed over in the first place. Getting fired isn't alway personal, or avoidable. But, maybe we can lessen those times:

 

If staging is that important, make sure the owner knows you feel that way. It. may take showing the seller empiracal evidence that a staged home sells quicker than a vacant one. Perhaps you let the client know that you will reimburse them for the cost of staging at closing. Chances are, if the sale goes well, they will realize you were right all along and refuse your money. At the very least, have a stager on call, that can explain their value well, or perhaps offer a no charge evaluation.

Homes that aren't updated face an uphill challenge. You know it, I know it, the seller should know it, but sometimes they dig their heels in. Remember, homeowners treat their houses like they do their marriage. The things they would never accept in another person, is perfectly acceptable in their spouse. The same is true of their home. So I like to perform the equivalent of dragging a married person to a creepy singles bar. Show your client several homes. Homes that have no updates, and nice houses with new fixtures and renovations. Then return back to their house, with a new perspective on what needs to be done.

Schedule price drops in advance. It would be a beautiful thing if our sellers listed homes where they should be priced. In my opinion, this is the biggest reason an agent eventually gets fired. Frankly, I've lost several listings, because I told the homeowner what the home should be listed at. And of course, I looked back several months later, seeing those price drops and eventual sale. Sometimes it took six months, and often it took two more agents. But how could I have avoided it? Why not tell the seller you will agree to the price, if they agree to a price drop every twenty one days. Of course it should be written in the listing agreement.

Communicate, Communicate, Over-communicate- When communication breaks down, people get frustrated, and *employees* get fired. Before the listing, let the seller know you will be in constant communication. Feedback from agents and buyers is imperative in this case. The more you communicate, the less chance for confusion and surprises. 

Remember, it's ok to be fired. If you are doing your job right, you probably should be fired every now and then. But bear in mind, a few tweaks here and there, may make your employment last a bit longer, with a more pleasant result. 

Posted by

Scott Hayes

Austin Real Estate Agency

Extraordinary Service, For Extraordinary People

Direct: 512-786-8300

www.austinrealestateagency.com

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Re-Bloggged 2 times:

Re-Blogged By Re-Blogged At
  1. Donald Bradbury 08/30/2010 07:55 PM
  2. Don Spera 09/01/2010 07:16 PM
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Rainmaker
675,823
Ruthmarie Hicks
Keller Williams NY Realty - 120 Bloomingdale Road #101, White Plains NY 10605

Most of my sellers stick with me - but I'm very honest up front as to what they need.  If I think they need staging - I tell them . As the listing languishes - I tell them again - and again - and again.  Often as the listing goes nowhere  - they come around.  Ditto - price reductions.  Most people don't want to hear this - but that's what they have to do to  move the home.

August 30, 2010 11:12 PM
Rainmaker
87,477
Monte Pratt
Jack Pratt Signs

Great post!  The only job i've been fired from was when I was 17 yrs old, working at the local Burger King for eating on the job.  I couldn't help it - you get really hungry after a while.

August 30, 2010 11:42 PM
Rainmaker
351,704
Scott Hayes
Realty Austin, Broker Associate
(512) 786-8300

Richard- Thanks for the read. 

Dagny- Thanks. When AR was down, I saved my comments to word and pasted them. Gonna have to try that one again.

Sergio- You have to really watch the marketing dollars these days

Chris- Thanks very much for the read

Carol- I like the partnership description

Jon-People don't always appreciate sound advice

Dietmar- Firing from our end can be just as liberating

Aaron- Exactly right about getting fired for going above and beyond. But still the right thing to do...I guess

Terry- That is exactly right

Stephanie- Thank you. Always like your comments

Eileen- Most battles are won before they are fought. I've got to stop using those Wall Street lines

Karen- Great comments. I'm actually going to lunch with an appraiser to get a real firm grasp on their method for getting value

August 31, 2010 12:52 AM
Rainmaker
351,704
Scott Hayes
Realty Austin, Broker Associate
(512) 786-8300

Brian- I had that not getting hired instance, but at least I didn't wait the six months. That would have been rough

Kerry- Its scary how much we can spend on the listing without realizing it

Morgan- Couldn't say it any better myself

Phil-Any successful person is going to fail a few times. Meant they tried something hard.

Cameron-Thanks much

Vince- Thanks. Great comments

Rebecca- I've heard 3% every 14-21 days

Donna- You know I was referring to that situation in part of this blog. You aren't just responsible for getting me on AR, but gave me blog material

Bryan- In the long run, telling sellers what they need to hear is still best

August 31, 2010 12:58 AM
Anonymous #69
Anonymous
Anonymous

Right on Scott. Not much more to say except I'm in good company.

August 31, 2010 07:39 AM
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Rainmaker
351,704

Scott Hayes

Realty Austin, Broker Associate
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