Central Ohio open houses are not for lazy agents

By
Real Estate Agent with HER Realtors

Real Living ecard Open HouseCentral Ohio open houses are not for lazy agents.  Real estate agents... open houses are a lot of work if done right. I doubt anyone "lazy" would do an open house, they are a lot of work. 

Parts of Central Ohio are great for open houses, other parts?  Not so much.

ActiveRain a national real estate network has been a hot bed of debate lately about whether open houses are good or bad. Whether open houses work or do not work.   Whether agents who tell their sellers to have an open house as part of their marketing are lying to them.  The lie?  That the agent holding the open house will meet people at the open house and show them other homes, once they've determined the Open House is NOT what the buyer wants.

I think home owners are a lot smarter than that.  At least in Central Ohio.

Are agents that don't hold open houses lazy? No.  Open houses don't work everywhere. Rural areas?  Not all parts of Central Ohio are good for open houses, so I would have to assume that agents in other markets know their market...

What I don't understand is why  Revolting REALTORS®* want all agents to NOT hold open houses because open houses do not work in their market.  Or in their marketing plan.  Or their calendar.

Lowes via Rismedia and RealTown weigh in on the debate  talking directly to consumers from sea to shining sea. The debate rages on...  In Tips for a Successfule Real Estate Open House  author Paige Tepping and Lowes say to home sellers:

"The Sunday real estate open house is a longstanding ritual in the real estate marketplace, and many homes have been sold on a lazy Sunday afternoon. When used properly, open houses can be a great marketing strategy. "

Central Ohio open houses are not for all neighborhoods

Clintonville is usually a great area for open houses.  A coworker said she had 45 people at her open house last Sunday. She had an appointment to write an offer on the house with a couple who'd attended the open house Sunday. 

Worthington is usually a great area for open houses...  the older the better if you get my drift.  OK I am saying an open house in Old Worthington is usually good. City of Worthington open houses are better than open house in homes in Worthington schools, in the City of Columbus  or an unincorporated area.

Lewis Center... not so much... well I am writing this post about Franklin County so let's just ignore that county to the north for now.  Not as good an area for an open house in my  humble opinion. Given my druthers I will stay in Franklin County most Sunday afternoons.   There are areas in Franklin County that are not as good for open houses than others. I would have said Minerva Park would not be a good area for open houses before 2006. I would have been wrong.

Sometimes the open houses in Clintonville or Old Worthington can be too busy.  How can you talk to everyone?  There are people who just want to look at decorating.

Central Ohio has something that other parts of the country do not actually have.  A brokerage that has elevated the Open House via their website.  The Real Living HER Open House List is the best there is in Central Ohio... but maybe I am biased. 

The Real Living HER Open House List  (the link is to the open house list on my site, MaureenMcCabe.com)  

Real Living HER Second Sunday Open House

There will NOT be a lot of Real Living HER Open Houses this weekend. Have a great Labor Day weekend. 2nd Sunday Open House Next weekend is the Real Living's third Second Sunday Open House... there will be lots of Open Houses in Central Ohio open house country.

Is your Central Ohio neighborhood in open house country?

The image at the top is a Real Living ecard.

Columbus home SALE prices are up

The Columbus Board of REALTORS® announces...

Edit March 2011 to fix the Real Living HER Open House List link.

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Information is deemed to be accurate but should be verified to your satisfaction.  Information provided herein is supplied by several sources and is subject to change without notice.  Opinions expressed are solely those of Maureen McCabe.

 


 

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Topic:
Home Selling
Location:
Ohio Franklin County
Tags:
open house
selling

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Rainmaker
1,385,690
Maureen McCabe
Columbus Ohio Real Estate
HER Realtors

Thanks Bruce, this post is not about getting busiess for RE agents.  That's the debate, but the debate is elsewhere... I believe open houses can be good for the seller in my market.  Not that they have to have one.

 

September 03, 2010 05:20 PM
Rainmaker
429,023
Stanley Stepak
Realtor - Avon Lake, Avon, Bay Village, Westlake,
Howard Hanna Gold- Avon Lake, OH

Locations I agree are different even here in northeast Ohio. 

September 04, 2010 12:04 AM
Rainmaker
1,385,690
Maureen McCabe
Columbus Ohio Real Estate
HER Realtors

Location, Location, Location!

September 04, 2010 12:14 PM
Rainmaker
958,345
Endre Barath, Jr.
Realtor - Los Angeles Home Sales 310.486.1002
Berkshire Hathaway HomeServices

Maureen, you are spot on with this post. It depends on the Location & the Market! I have sold a home, second house north of Hollywood Blvd(busy street) on Nichols Cyn (busy street) with a  Shared Drive Way with neighbor's home. One of the commenters #31 would never have called to see this house nor his client...the buyer wondered in and fell in love with the house and even told me if it would not have been open he would never have considered it.

I also can't say enough I love your candid style. Have a great Weekend.

September 04, 2010 08:03 PM
Rainmaker
1,385,690
Maureen McCabe
Columbus Ohio Real Estate
HER Realtors

Endre thanks

I think Revolting Realtors who

  • have too many listings to do an  open house for a particular house
  • have a family that needs them home on Sunday afternoon
  • have something else that needs their attention on Sunday afternoon
  • are in areas where open houses don't work 
  • agents who don't like open houses

should chill it with the NAR statistics, it just makes them look dumb. Of course a small percentage of homes sell from open house... Open houses are not that  common, there are lots of areas where the wide open spaces make them impractical.  There is a large group of agents who would never consider doing  an open house.

For some Revolting Realtors if the buyer is not going to make the call, schedule the appointment, another buyer will. That may be true in their market.   Not necessarily true in this market.   We have a large % of expired and withdrawn listings in our market, even in 2003, 2004, 2005, 2006.  Probably many were over priced and open house would never have helped.  A small % if listing agent and seller had made the effort, done open house  the story could have ended differently, not all in our market do open houses. 

I had a listing in 2007(?) that I sold at open house, the buyer had a buyers agent.  The buyer had a pre-approval letter.  The buyers could not get financing.  Another house in that community in 2006 I held open a bunch of Sundays the couple who bought it came through three or four of the open houses.  They were the third contract on the house.  The second buyers saw the house at an open house too.  Both contract # 2 and #3 had a buyers agent.

Central Ohio is more buyer focused than some markets.  A large number of the buyers at open house are represented by a buyers agent. Buyers like open houses, buyers who are actively looking, buyers who don't want to be tied to an agent, buyers who do not know they are buyers yet. 

 

September 05, 2010 08:08 AM
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Rainmaker
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Maureen McCabe

Columbus Ohio Real Estate
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