Why You May Want to Stop Using Scripts

By
Education & Training with REIC™

Using scripts is old.

How old? I did a blog post a few months ago telling people to practice using scripts everyday....today that is old advice. That's how fast you must adapt to succeed in real estate.

The old scripts just didn't feel right to most people anyways. You may or may not have already realized that they weren't that effective either.

As you'll discover, and probably agree, reading scripts on the phone is going the way of the dinosaurs, the home phone, and newspapers.

Why?

Because the new scripts are not even scripts at all. They are just words and phrases that we all naturally use. The more you use them, the more you'll realize that you're truly months (if not years) behind...and it's taking business away from you.

Watch the short video below for some quick, useful examples of these valuable new words and phrases...

You can see how these new techniques are easier, more effective, and more natural than what you might be using, can you not?

Dedicated to your success,

John Alexandrov

CEO, Real Estate Inner Circle

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Re-Blogged 2 times:

Re-Blogged By Re-Blogged At
  1. Kathleen Cooper 09/12/2010 06:28 PM
  2. Stacey Smith 09/12/2010 07:21 PM
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Rainmaker
296,996
Dan and Amy Schuman
Howard Hanna Real Estate Services - Solon, OH
Luxury Home Specialists

I've personally never been one to use scripts but many agents in our office swear by them and have been using the same ones for years.

Sep 07, 2010 10:17 AM #1
Rainmaker
72,547
John Alexandrov
REIC™ - Northborough, MA

Thanks Dan and Amy,

Yes, using the same ones over and over eventually will not lead to more sales.

Sep 07, 2010 10:18 AM #2
Rainmaker
638,032
Sheila Newton Team -- Anderson & Greenville SC Real Estate
Berkshire Hathaway HomeServices - C. Dan Joyner - Anderson, SC
25 years experience -Residential Real Estate Sales

thanks for the info... i will look over the press kit today too... i have always hated scripts and never used them... i hate it when people use scripts on their voice mail too.. especially the ones that go on and on!!

Sep 07, 2010 10:19 AM #3
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Harry F. D'Elia
Precision Real Estate Inc. - Phoenix, AZ
Investor , Mentor, CSSN, Radio Coach, REOs, ABR

I have personally never used scripts. One must know how to talk to people. It seems one is fake. Now, one can practice using scripts to learn the business in the beginning. However, one must use their own language so people do not think they are fake.

Sep 07, 2010 10:20 AM #4
Rainmaker
988,874
Edward & Celia Maddox
Solutions Real Estate - Queen Creek, AZ
EXPERIENCE & INTEGRITY - WE TAKE THE HIGH ROAD

Scipts do not sound like you.  Need to talk naturally to connect with people.  Good Advise.

Sep 07, 2010 10:22 AM #5
Rainer
87,871
Paul Lesieur
203kloanmn - North Oaks, MN

Yes, many of us use tired old platitudes and most of us as consumers ignore them. Every industry has a version of these. Like " I want to earn your business" or "We work to exceed your expectations" blah, blah.

There is a better way and that is just talking normal.

Sep 07, 2010 10:23 AM #6
Rainmaker
72,547
John Alexandrov
REIC™ - Northborough, MA

Great comments everyone!

Paul, you really hit the nail on the head about getting ignored. That's what happens when you say the same stuff over and over.

Sep 07, 2010 10:27 AM #7
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Doug Rogers
Bayou Properties Realty - Pineville, LA
Your Pineville Louisiana Agent
I tend to hang up quickly on callers reading from a script.
Sep 07, 2010 10:42 AM #8
Rainer
52,590
Tiffany Wilson
eReal Estate Corp - Redondo Beach, CA
SFR, First Time Home Buyers & Investors

I've always felt it shouldn't be about scripts, it should be about goals.  "Opening lines" or "lead-in questions" I'm fond of, but the person on the other end of the phone doesn't always have the script in front of them, telling them how to answer  :)

Sep 07, 2010 10:43 AM #9
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Michelle Carr-Crowe-Selling Silicon Valley Homes in Top Schools San Jose, Cupertino, Saratoga, Palo Alto-Just Call 408-252-8900
Just Call (408) 252-8900! - San Jose, CA
Family Helping Families Buy & Sell Homes 40+ Years
I'm not a big one for watching videos but the idea is intriguing, so I'll check it out.
Sep 12, 2010 06:44 PM #10
Rainer
77,709
Dee Bundy and Leslie Leis Northern Colorado Home Team
Fort Collins Realtor @ ERA Herman Group Real Estate NoCo - Fort Collins, CO

I have been resistant to using scripts but have found, as a new agent especially, that they are a great starting point as long as you don't make it your ending point. Take it, learn it, then throw it away and just have an honest conversation.

Sep 14, 2010 10:48 AM #11
Rainmaker
350,020
Inna Ivchenko
Mannis Real Estate Group - Calabasas, CA
Los Angeles / Valley Homes

That's write. We do repeat the same information again and again, and even it is created, customized, modified by us and our experience, those are still...scripts.

After all:

Script is:

  • ''an automated series of instructions carried out in a specific order.
  • the social role or behavior appropriate to particular situations that an individual absorbs through cultural influences and association with others.''
Oct 12, 2013 12:02 PM #12
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