Why You May Want to Stop Using Scripts

By
Education & Training with REIC™

Using scripts is old.

How old? I did a blog post a few months ago telling people to practice using scripts everyday....today that is old advice. That's how fast you must adapt to succeed in real estate.

The old scripts just didn't feel right to most people anyways. You may or may not have already realized that they weren't that effective either.

As you'll discover, and probably agree, reading scripts on the phone is going the way of the dinosaurs, the home phone, and newspapers.

Why?

Because the new scripts are not even scripts at all. They are just words and phrases that we all naturally use. The more you use them, the more you'll realize that you're truly months (if not years) behind...and it's taking business away from you.

Watch the short video below for some quick, useful examples of these valuable new words and phrases...

You can see how these new techniques are easier, more effective, and more natural than what you might be using, can you not?

Dedicated to your success,

John Alexandrov

CEO, Real Estate Inner Circle

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Re-Bloggged 2 times:

Re-Blogged By Re-Blogged At
  1. Kathleen Cooper 09/12/2010 06:28 PM
  2. Stacey Smith 09/12/2010 07:21 PM
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Ambassador
598,429
Doug Rogers
Your Pineville Louisiana Agent
Bayou Properties Realty
I tend to hang up quickly on callers reading from a script.
September 07, 2010 10:42 AM
Rainer
52,590
Tiffany Wilson
SFR, First Time Home Buyers & Investors
eReal Estate Corp

I've always felt it shouldn't be about scripts, it should be about goals.  "Opening lines" or "lead-in questions" I'm fond of, but the person on the other end of the phone doesn't always have the script in front of them, telling them how to answer  :)

September 07, 2010 10:43 AM
Ambassador
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Michelle Carr-Crowe Just Call 408-252-8900 Luxury Homes in Top Silicon Valley Schools-San Jose, Cupertino, Saratoga & Palo Alto
Family Helping Families Buy & Sell Homes 40+ Years
Just Call 408-252-8900 Lynbrook Homes Cupertino KW
I'm not a big one for watching videos but the idea is intriguing, so I'll check it out.
September 12, 2010 06:44 PM
Rainer
77,709
Dee Bundy and Leslie Leis Northern Colorado Home Team
Fort Collins Realtor @ ERA Herman Group Real Estate NoCo

I have been resistant to using scripts but have found, as a new agent especially, that they are a great starting point as long as you don't make it your ending point. Take it, learn it, then throw it away and just have an honest conversation.

September 14, 2010 10:48 AM
Rainmaker
267,668
Inna Ivchenko
Los Angeles / Valley Homes
Mannis Real Estate Group

That's write. We do repeat the same information again and again, and even it is created, customized, modified by us and our experience, those are still...scripts.

After all:

Script is:

  • ''an automated series of instructions carried out in a specific order.
  • the social role or behavior appropriate to particular situations that an individual absorbs through cultural influences and association with others.''
October 12, 2013 12:02 PM
Anonymous
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John Alexandrov

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