Rules to live by:
1. Be Yourself
2. Give yourself permission to learn. You have to walk before you run!
3. You become a market leader because of your enthusiasm for your market.
4. Your name is your Brand!
5. Never pretend to be an expert (unless you are). Instead be an enthusiast.
Action For The Day - Make your first editorial comment on Twitter of an article or site of interest that you find in your Google Reader. This is your first little step of active Market Leadership.