Grandma at 30?

By
Real Estate Broker/Owner with Daytona Condo Realty, 386-405-4408

I was reading a blog today. Good blog, well written, well thought of. And when I read that the Member has married children, and has a 6 year-old grandson, I look back at the photo. Is this a photo of her daughter? A nice-looking late 20- early 30ish female… Nope, the photo is of the member…

Recently I met an agent, whose photos I have seen so many times on his signs. I did not recognize him when we met. The guy introduced himself and I was looking at someone my age, not my son’s age, and that’s how he looks on his signs.

reflection - jon zolsky blogAnother good agent is using a photo on all her advertising materials, which is very flattering. She squashed the width. So now she is taller and thinner. It does not look very natural, but that is what she uses.

90% of people use Internet to search for properties. So next comes this exciting moment when the customers walk into the office, and then start looking around for their agent, as they do not recognize this young and thin agent in a grandmother sitting in front of them.

Look at their face. It often reads “You? You gotta be kidding me…” And how funny it sounds when you have to explain that for the last 28 years you did not have time to get yourself a new picture…

I think it creates more awkwardness and uneasy feeling rather than helps. Where it puts the agent. From liar to delusional? In terms of branding it is like making one step forward and two huge steps back.

The whole point of a photo is making them feel they know you. Real Estate is not about dating, and if we are not all Angelinas and Brads, it is fine. But if they come and find that you are not really you, then what is the point of flattering ourselves?

Is she really 30? No, it is an optical illusion.  And we are illusionists...

*  Image courtesy of daniel spils via Flickr.com

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Re-Blogged 3 times:

Re-Blogged By Re-Blogged At
  1. Jim & Linda Arnold 09/12/2010 04:37 PM
  2. Kaera Mims 09/12/2010 07:00 PM
  3. Chris Webster 09/13/2010 01:01 AM
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Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Selling Daytona paradise for heavenly good prices

Jill (#82) - ha-ha. That's exactly what often happens in these situations. Thanks

Sep 13, 2010 08:13 PM #136
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Robin Dampier REALTORĀ®
Coldwell Banker King - Hendersonville, NC
Hendersonville & Western NC Real Estate Source

Hi Jon -- I had set up the Blog for Robin but do the writing and commenting.  She's out in the field all day with clients and customers.  She does LinkedIn and Facebook and in the evenings responds to calls and emails.  There just never seems to be enough hours in the day.

Sue of Robin and Sue

Sep 13, 2010 11:27 PM #137
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Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
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Sue - sounds like a great team. And yes, time is faster and faster and we are slower and slower... at least we feel that the pace is increasing exponentially...

Sep 14, 2010 12:42 AM #138
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Jon Zolsky, Daytona Beach, FL
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Hi Tammy. Thanks for stopping by

Sep 14, 2010 12:43 AM #139
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Jon Zolsky, Daytona Beach, FL
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Susan - you are so right. But they do not see it this way

Sep 14, 2010 12:44 AM #140
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Jon Zolsky, Daytona Beach, FL
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Sherry - at least you saw her and would recognize her. The  card would not give you that chance

Sep 14, 2010 12:45 AM #141
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Jon Zolsky, Daytona Beach, FL
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Robert - Good point. Some of them are as if for dating sites.

Sep 14, 2010 12:46 AM #142
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Jon Zolsky, Daytona Beach, FL
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Stephen - funny, you had to remind adults to act as adults

Sep 14, 2010 12:47 AM #143
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Jon Zolsky, Daytona Beach, FL
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Catherine - an often excuse, just the times vary

Sep 14, 2010 12:48 AM #144
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Jon Zolsky, Daytona Beach, FL
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Fran - so, you know it firsthand?

Sep 14, 2010 12:49 AM #145
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Jon Zolsky, Daytona Beach, FL
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Cheryl - I think it is good. They remebered the  photo and they engage in a conversation rather in awkward "you daughter could not make it?"

Sep 14, 2010 12:51 AM #146
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Jon Zolsky, Daytona Beach, FL
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Leslie - Hmmm....is being bold the only option? (LOL)

Sep 14, 2010 10:01 AM #147
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Jon Zolsky, Daytona Beach, FL
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Missy - photo is not a guarantee of being recognized and we do not insist on it. Photo catches the moment, and we may look a bit different, especially women with changes in hairstyle, or color...

But general understanding is that we at least adjust to the  look, but not to the generation.

Sep 14, 2010 10:05 AM #148
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Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
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Brian - we love ourselves young. We tend to forget that it is not the purpose of a photo on our business card to remind us how young we were.

For that we can keep a photo  in the wallet

Sep 14, 2010 10:07 AM #149
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Sharon Alters
Coldwell Banker Vanguard Realty - Fleming Island, FL
Your Fleming Island Relocation Agents.

Jon, now I want to see the photo of grandma! I saw a card of one of the agents in our office and kept looking at again and again - I honestly did not recognize her from the card!

Sep 14, 2010 09:47 PM #150
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Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Selling Daytona paradise for heavenly good prices

Sharon - there are more than one, and more than a dozen. I usually do not even notice it. When you read that the agent went to visit her children, living in another town, and spent time with grandchildren, that;s when I look at the photo and stop in awe... What grandchildren... it is a photo of a model in her 20s, hardly 30s.

It is more common than you think.

Sep 14, 2010 10:20 PM #151
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Jon Zolsky, Daytona Beach, FL
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Rodney (121) In the comments here we have so far 15.

Sep 14, 2010 10:22 PM #152
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Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
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John (117) - that's a funny comment, thank you for the laughs

Sep 14, 2010 10:24 PM #153
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Debe Maxwell
www.AtHomesCharlotte.com | Savvy + Company Real Estate - Charlotte, NC
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Hi Papa Jon!  You do look like your photo!  I had one from two years ago--soon to be three--up for the longest time and then finally changed it a few months back.  I recently attended a REBar Camp where someone exclaimed, "You look just like your picture!"  I laughed and said, thank goodness I changed it recently because you may not have recognized me from my other one!  I got home and just put up a new one--from that event!!

I would hate to meet a client and have them think I sent someone else in my place!!  LOL

Sep 16, 2010 12:09 AM #154
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Jill Sackler
Charles Rutenberg Realty Inc. "Said and Done!" - Merrick, NY
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Patricia - Carly Simon wrote that about Mick Jagger.  I saw her being interviewed once and she said this.

Sep 18, 2010 11:12 PM #155
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