Luxury Real Estate Marketing: The Value of Local Knowledge--Off The Beaten Path

By
Services for Real Estate Pros with ra@napaconsultants.com

As a luxury real estate marketing professional, you are a source of great information for anyone who is thinking of moving to your market.  Because, you live there and have experienced so many things, you know the shortcuts as well as the special places in your town.  Sharing them with your prospective market can lead them to make the decision to make a move or better yet hire you.

Regardless of the ubiquitous reach of the Internet, local knowledge is still the property of the locals who live in the community.  This is true of real estate and special places that are not reported by travel advisors and those who recommend places to eat or visit.  When someone moves into your town, there are a myriad of new relationships to be developed from service professionals to specialty retailers, etc.  You also know the treasures off the beaten path.

Whenever we travel, I (Alexandra) do a great deal of research on line, read books, and ask everyone I know where and what they enjoyed in their travels to a particular city or country.  Inevitably upon getting there, I end up questioning the locals retailers and people we meet.  In Milan, Italy, we parked the car and asked the parking attendant where we should dine.  He led us to a wonderful little restaurant tucked away in a lovely neighborhood.  It was the only restaurant there.  We walked in and were greeted as friends.  When we asked for the wine of the region, the waiter brought us an enormous carafe filled with a red wine.  We were stunned, it was impossible for 3 of us to drink it all.  His answer was don't worry, we only charge for what you drink!  We were the only tourists there, and thanks to my excellent eating and shopping Italian, we dined on some of the best Milanese cuisine.  To this day, we reminisce about the great food, the great service, and the familial atmosphere of the place.

In Carpinteria, which is a few exits south of Santa Barbara, we have a wonderful little Mexican restaurant off the beaten path.  As you get off the freeway exit into town, it is just past office buildings and a few residences.  Delgado's (opened in 1965) is off the beaten path.  It is not on the radar of guide books.  It has wonderful food, a simple confortable ambiance, and great service.  If you ask for a substitution, the answer always is "No Problem".  Large and small families gather there in the evenings, and at lunchtime, as well as local business people.  We are there for a bite at least twice a month.  It is always a pleasure to share these finds with friends old and new and accross the World Wide Web.

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Topic:
Real Estate Sales and Marketing
Location:
California Santa Barbara County Carpinteria
Groups:
The Ninety-ninth Percentile
THE LANGUAGE OF LUXURY
Posts to Localism
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Tags:
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luxury real estate personal and company branding

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Rainmaker
661,991
Jeff Rickert
Keller Williams Real Estate - Pocono Lake, PA
Realtor, RSPS - Poconos - The Jeff Rickert Team

Thanks for the post.

Looks like a great area.

Good luck in your area.

Sep 13, 2010 01:45 AM #1
Rainmaker
1,460,760
Ron & Alexandra Seigel
ra@napaconsultants.com - Carpinteria, CA
Luxury Real Estate Marketing

Jeff and Heather,

Thanks for your comment and good wishes.  Back at YOU!

Sep 13, 2010 01:53 AM #2
Rainmaker
562,503
Steve, Joel & Steve A. Chain
Chain Real Estate Investments & Mortgage, Steve & Joel Chain - Cottonwood, CA

Alexandra,

Excellent viewpoint; I agree local experts rule the world wide web, "locally". 

Steve

Sep 13, 2010 10:54 PM #3
Rainmaker
1,460,760
Ron & Alexandra Seigel
ra@napaconsultants.com - Carpinteria, CA
Luxury Real Estate Marketing

Steve,

Thank you,,,nothing like a local for good information.

Sep 14, 2010 12:12 AM #4
Rainmaker
556,114
Cherise Selley
Selley Group Real Estate, LLC - Colorado Springs, CO
Colorado Springs Realtor

Delgado's looks like a local hot spot.  Appreciate your attention to detail and how you travel.  g

Sep 14, 2010 07:16 PM #5
Rainmaker
1,460,760
Ron & Alexandra Seigel
ra@napaconsultants.com - Carpinteria, CA
Luxury Real Estate Marketing

Gordon,

Thanks, it is definitely a fun place to hang out.

Sep 14, 2010 07:39 PM #6
Ambassador
829,769
Kathy Schowe
California Lifestyle Realty - La Quinta, CA
La Quinta, California 760-333-8886

Ron and Alexandra,  Local knowledge and expertise is priceless-- one of the reasons I started 365 Things to do in the Palm Springs, Ca Area--I encourage people, locals & visitors, to share their favorites on the page.  And try to get dialogs started about events and local favorites.   Good post-- thank you!  Kathy

Sep 14, 2010 07:42 PM #7
Rainmaker
1,460,760
Ron & Alexandra Seigel
ra@napaconsultants.com - Carpinteria, CA
Luxury Real Estate Marketing

Kathy,

Thanks, I saw your series, great job.  A

Sep 14, 2010 07:57 PM #8
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Rainmaker
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Ron & Alexandra Seigel

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