More real estate buyer options! Are you keeping up?

By
Managing Real Estate Broker with Flexit Realty "Flexible Home Selling Solutions"

Have you considered the options that the public has to find and purchase real estate?

  1. Internet, this is the number one search source, not so only a decade ago.
  2. Magazines
  3. Cable TV
  4. Newspapers
  5. Infomercials
  6. Bank ads, refinance for zero closing costs
  7. Direct Mail
  8. Free trips to spend a few days at the new resort that is part of the new "ultra complex" offering golf, boating, green space, hunting, hiking, club house, shopping...spend three days viewing your new lifestyle.
  9. Flat rate realty services, pit a price any price....you will probably find something, pay up-front!
  10. Menu Real estate services, pick how much or how little service you want and advertising after the initial ad that is optional too, and yes pay first in nearly all cases.
  11. MLS, searches for FSBO's, Realtors, Brokers, Auctions it is all there.
  12. IDX search sites
  13. Vacant land, these are listed
  14. Investment properties, listed in multiple formats
  15. Residential, private sights and multiple formats too.
  16. Commercial, more selective and less public because the audience is not as big.
  17. Buyers Agentsand then the certified Buyers Broker or Agent too.
  18. Flexible contracts.....meaning a balloon some place....but it sounds good to the public.  Creates leads.
  19. No money down...the old land contract with a new name.
  20. Rent to own
  21. Money back at close to buy furniture or that new car to put in the garage.
  22. The traditional Realtor and brokerage

This is just a few options.  I could fill the page with hybrids. 

So the traditional Realtors way of doing business is under siege or is it?  I read a book "Waging War on Real Estate Discounters"....didn't seem like war....I was in a war.  It didn't seem like I needed to change much to keep my clients and gain new ones.  The pros have been doing the suggestions for years.  Good service, communication, negotiations, closing techniques, financing all the things that are part of our daily business.

What is changing?  The speed at which a response is expected.  If you get an email or phone call and you do not respond with an hour they are someone else's prospect.....that simple.  All emails are copy forwarded immediately to my phone.  All office call that are not answered by the forth ring hit my phone, the staff knows this too!  Now many make it to my phone!

I was selected by a client because I was the first one to respond.  He made 20 calls to various agents and brokers!  He had calls coming back to him for over a week, after I had my agency disclosure already signed!

So if you want business you are going to need to respond faster.  That is one of the key elements of the "new Internet buyers".  Everything is instantaneous, cell phone calls, downloads and your response is expected to be the same way.

How are you keeping up?

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Tags:
keeping up with buyers options
what buyer expect
what do buyers really expect

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Rainmaker
625,936
Brian Block
Northern Virginia & D.C. Real Estate
RE/MAX Allegiance, Managing Broker/Branch Vice President
Gary, like many agents these days, all my e-mails go directly to my cell phone.  I try to respond to everyone as quickly as possible.  The faster, the better.  Phone calls must be returned, e-mails must be answered, no questions about it.  I've been amazed when a potential client tells me that I'm the only one who responded!  And others who tell me "wow thanks for your fast response" after it took me a day to get back to them (which I thought was an excessive amount of time).  Guess everyone else is slower!!
August 26, 2007 09:27 PM
Rainmaker
1,072,243
Gary White~Grand Rapids Home Selling Pro Call: 616-821-9375
Real Estate Services You can Trust!
Flexit Realty "Flexible Home Selling Solutions"
Hi Brian, you are on top of it....I think if I get back within a couple hours it has taken me a long time.  Then again I have had clients where the Realtor never called them back!  Thanks for the comments Brian.
November 06, 2007 10:43 PM
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Rainmaker
1,072,243

Gary White~Grand Rapids Home Selling Pro Call: 616-821-9375

Real Estate Services You can Trust!
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Additional Information

Grand Rapids Real Estate & West Michigan real estate markets, trends and issues discussed. Technical and personal thoughts pertaining to buying and selling real estate. How-to information, view 1000's of active listings. Go to our website for over 30 Free Reports that could save you thousands. For immediate service... Call: 616-784-2360 or Email: GaryWhite@FlexitRealty.com Flexit Realty® offers "Flexible Real Estate Home Selling Options"