Would you rather annoy 30,000 or impress 300?

By
Education & Training with Sell with Soul

Cold-calling

If you hang out here much, you know how I feel about the traditional numbers game of prospecting, specifically cold-calling.

Blech.

A business model based on being rejected far more often than you're welcomed and calling it a game?

Blech.

I don't think anyone who cold-calls imagines that his or her calls are welcomed by the majority of the voices on the other end of those telephone lines. When you commit to a cold-calling business-building strategy, you have to acknowledge that you will annoy a lot of people. But that's okay, they say, because the end justifies the means. It's okay to annoy a lot of people as long as you end up with a little business for yourself when the day is done.

So, I'm thinking.

What if, instead of striving to annoy cold-call 100 people a day, you strive to impress one person a day?

At the end of the year, the cold-caller will have annoyed more than 30,000 people... but you will have impressed more than 300.

Who do you think is a better source of future business for you? Thousands of annoyed people? Or hundreds of impressed people?

 

RELATED BLOGS
Does the End Justify the Means?
Impressing versus Touching
Real Estate is Not a Numbers Game

close

Re-Bloggged 1 time:

Re-Blogged By Re-Blogged At
  1. Rich Gaasenbeek 09/22/2010 10:59 AM
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the key to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Topic:
Real Estate Sales and Marketing
Groups:
Coaching-Personal Development
LOVE AT ACTIVERAIN
Real Estate Professionals
Selling Soulfully
The Ninety-ninth Percentile
Tags:
all blogs
prospecting
numbers game
prospecting with soul

Comments 100 New Comment

Rainer
209,444
Doug Dawes
Your Personal Realtor
Coldwell Banker Residential Brokerage

You give much to think about,But even more than thinking about it we all should heed your words and work to upgrade the image the public has of those in the RE profession. Thank you for this post

September 24, 2010 11:04 AM
Rainmaker
598,564
Donne Knudsen
CalState Realty Services
Los Angeles & Ventura Counties in CA
AMEN JENNIFER!!! That says it all!
September 24, 2010 11:20 AM
Rainmaker
333,351
Ty Lacroix
Envelope Real Estate Brokerage Inc

Jennifer: Quality over quantity any day and I think 100 rejections a day might damafe ny ego!

Ty

September 24, 2010 03:33 PM
Rainer
146,715
Coleen DeGroff
Haile Plantation Real Estate - Gainesville FL
eXp Realty

Jennifer - If cold-calling works for people, then they should work that as a strategy for their business.  I admire the grit, tenacity, and incredible amounts of self-esteem it must take to do this! 

 

I am NOT one of those people and have always felt incredibly bad about it.  Reaching out to people I know via facebook, phone, and face to face are my methods for keeping in touch....it keeps me at the front of their mind, and, more than that, gives me the warm fuzzies spending the time connecting with them! :)

September 25, 2010 11:19 PM
Rainmaker
260,268
Wayne B. Pruner
Tigard Oregon Homes for Sale, Realtor, GRI
Oregon First

Makes sense to me. One good contact a day would be fantastic!

October 20, 2010 12:04 AM
Rainmaker
427,849

Jennifer Allan-Hagedorn

Author of Sell with Soul
Ask me a question
*
*
*
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the foot to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase: