Luxury Real Estate Personal Branding: Getting the Most Thrills Per Minute

By
Services for Real Estate Pros with ra@napaconsultants.com

 

 

Courtesy of Rick Steves - ETBD

Do you recognize this man in the picture?  Chances are you have seen him on TV or in the bookstores. The same principles of personal branding that have enabled Rick Steves to dominate the affordable travel advice industry can help you achieve market leadership in your luxury real estate marketing career.

Rick Steves is a one-man-brand with a staff of 70 people and a thriving travel and media company that grosses around $30M per year—Europe Through the Back Door. Rick is the author of 40 travel guidebooks. His guidebook to Italy is the bestselling guidebook to any foreign destination in the United States.  His phrase books in foreign languages out-sell Berlitz.  His TV show is the most popular travel series in America on public television. Rick is also featured on a weekly hour-long national public radio show and has a weekly newspaper column syndicated by the Chicago Tribune. Additionally, he runs a successful European tour program with more than 300 departures that annually attract around 10,000 people.

What do you think is attributable to Rick Steves’ success?  Here are some of the factors:

  1. AUTHENTICITIY:  Rick “is” his personal brand
  2. PASSION:  This man loves traveling and is passionate about teaching others how to get,  “maximum thrills per minute” (Rick’s own words)
  3. FOCUS:  Rick focuses on and owns “affordable European travel” as his niche in the overall travel industry.  

If you are thinking that this level of personal branding is beyond your reach, think again.  You do not need to achieve top-of-mind status in all of the United States.  You just need to become the first luxury real estate marketing professional that comes to mind in the number of households that comprise your local target market.

You do not need your own TV show or radio show or syndicated newspaper column. You just need to stake your claim to an uncontested market niche that you can dominate with passion.  And, you need to leverage the internet media marketing tools that can catapult you to the top. 

If your competitors are your pet peeves, be like Rick Steves. Get branded! ( Yes, that rhymed on purpose).

- WATCH VIDEOS-

 Buzz-Worthy Luxury Real Estate Websites 

Personal Branding Case Studies   Company Branding Case Studies 

About Language of Luxury

- JOIN THE LOL COMMUNTIY -

 GET FLUENT. GET AFFLUENT!

 Linked In, FacebookActive Rain

 Broker Agent Social, Proxio, Real Town, & Bigger Pockets´╗┐

Follow Us on Twitter: LuxuryMarketing

close

This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
Topic:
Real Estate Sales and Marketing
Groups:
Luxury Home Marketing
LuxuryRealEstate.com Network For ActiveRain Members
Out Of The Box!
THE LANGUAGE OF LUXURY
The Ninety-ninth Percentile
Tags:
luxury real estate marketing
luxury marketing
luxury real estate personal and company branding

Anonymous
Post a Comment
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the key to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the lock to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Show All Comments
Rainer
129,585
John Cunningham
eXp Realty - Phoenix, AZ
Helping Phoenix Sellers and Buyers find each other

Very good post. Have a specialty. Have passion, and you will succeed.

September 23, 2010 02:37 AM #1
Rainmaker
1,313,653
Ron & Alexandra Seigel
ra@napaconsultants.com - Carpinteria, CA
Luxury Real Estate Marketing

John,

You are right on the money.  Thanks for your insight.

September 23, 2010 02:46 AM #2
Ambassador
497,504
Stanton Homes
Stanton Homes - Our family designs and builds custom homes for your family - Raleigh, NC
Design/Build Custom Home Builder in North Carolina

One of the very first travel books I ever bought was Europe Through the Back Door.  Haven't made it there yet, but I will!  Hmmm, he does tours?

September 23, 2010 06:17 AM #4
Rainer
238,634
San Antonio Texas New Homes for Sale
www.sanantoniotexasnewhomesforsale.com - San Antonio, TX

 

 

Ron and Alexandra...

Good observation about how Rick Steves has created his " travel brand "

 

September 23, 2010 07:16 AM #5
Rainer
239,935
Michele Miller ~ REALTOR®, LMC, HSE, CHS
Keller Williams Greater Worcester - Worcester, MA
"Your Full Service Professionals"

Thanks Ron and Alexandra for reinforcing this! We need to have a niche!

September 23, 2010 07:49 AM #6
Rainmaker
496,752
Kevin J. May
Hobe Sound, FL

I will recognize him from this point forward thanks to you.  Especially interesting since Italy is an anticipated Spring adventure. Thanks R & A! 

September 23, 2010 11:26 AM #7
Anonymous
Anonymous
Anonymous

I'm familiar with him only because my husband works at Borders Books & Music. I'm somewhat frightened of going too far beyond America because of the unexpected right now. Some day I'd love to go to Greece, Italy, and Egypt, but not while there is so much strife in the world and antagony against Americans.

September 23, 2010 11:48 AM #8
Rainmaker
556,060
Cherise Selley
Selley Group Real Estate, LLC - Colorado Springs, CO
Colorado Springs Realtor

Ron & Alexandra,

It's obvious that you all are always looking into the fine details of branding, as stated in this blog... g

September 23, 2010 01:31 PM #9
Rainmaker
1,313,653
Ron & Alexandra Seigel
ra@napaconsultants.com - Carpinteria, CA
Luxury Real Estate Marketing

Gordon,

Thank you, we are constantly learning, and we are committed not to leave a stone unturned.

Russel,

I would not put much stock in the antagonism against Americans especially not in Italy.  If you treat someone with respect and kindness (as I know you do), you will get that back.  When it comes to Egypt, I am nervous, and I would check the State Department's alerts on that one.  Greece love us. 

Kevin,

We may be doing a talk in Amsterdam in the spring, and we definitely would head off to Italy after that, we have been there 14 times,,,

Michele, thank your for reinforcing my point.

Robert,

Delighted this makes sense to you,

Penny,  Treat yourself, yes he does tours!

Don,

Thank you for the kind words.

September 23, 2010 06:56 PM #10
Rainmaker
562,448
Steve, Joel & Steve A. Chain
Chain Real Estate Investments & Mortgage, Steve & Joel Chain - Cottonwood, CA

Ron & Alexandra,

All I knew about Rich Stevens was the proverbial "tip of the iceberg". Thanks for revealing what lies below the surface of his success.

Steve

September 24, 2010 01:34 AM #11
Rainmaker
1,313,653
Ron & Alexandra Seigel
ra@napaconsultants.com - Carpinteria, CA
Luxury Real Estate Marketing

Steve,

We love revealing what lies below the surface.  It is the essence of branding and what we do, we know how get under the iceberg...

September 24, 2010 02:06 PM #12
Anonymous
Post a Comment
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the leaf to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Show All Comments
Rainmaker
1,313,653

Ron & Alexandra Seigel

Luxury Real Estate Marketing
How do I Become a Star in Luxury Real Estate?
*
*
*
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the umbrella to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Additional Information