Should everyone be treated equal?

By
Real Estate Agent with South Dakota Real Estate Company

There is a new trend in Rapid City, South Dakota which I'm sure has been going on in big cities for years -- marketing to the elite, high dollar clients.  Obviously the benefits of reaching this market are higher commissions and most likely more demanding clients but I still find this marketing pill a little difficult to swallow.

If you can excuse my momentary jump to my soapbox I will explain my thoughts:

In my opinion, specilization in only one class of clients not only puts that agent at higher risk of violating equal housing opportunity regulations but also creates a tiny bit bigger wedge in the gradual class segregation that our country is experiencing. 

Who doesn't like to get the special treatment now and then but why a realtor would advertise their services in a manner that implies they only work with (or prefer to work with) the upper end, luxury clientele is a mystery to me.

If you read The Millionaire Next Door by Thomas J. Stanley, Ph.D. and William D. Danko, Ph.D. you will discover that the majority of the people who fit into the category of "Millionaire" live under very modest means.  Here is a small excerpt describing these clients:

  • * Most of us (97 percent) are homeowners. We live in homes currently valued at an average of $320,000. About half of us have occupied the same home for more than twenty years. Thus, we have enjoyed significant increases in the value of our homes.
  • * Most of us have never felt at a disadvantage because we did not receive any inheritance. About 80 percent of us are first-generation affluent.
  • * We live well below our means. We wear inexpensive suits and drive American-made cars. Only a minority of us drive the current-model-year automobile. Only a minority ever lease our motor vehicles.

I think Thomas Jefferson said it best in our Declaration of Independence, "We hold these truths to be self-evident, that all men are created equal...".  I think we'd have a lot less jealousy and hatred in this country if we treated everyone as our equals, no matter what their yearly income is or what car they drive or who they know.

 

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Groups:
Christianity and Real Estate
Tags:
equality
marketing
real estate
rapid city
south dakota

Comments 24 New Comment

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Rainer
51,727
Diane Velikis
Luzerne County Real Estate
Coldwell & Banker Busch Real Estate
I think good things come in large and small packages. I  like working with the first time home buyer. No matter how much they have been prequalifed for. They are the ones who I get the most satisfaction with.
August 31, 2007 09:12 PM
Rainmaker
268,865
Kathleen Lordbock
Keller Williams Realty Professionals
Short Sale & Staging Specialist

In staging I work with all economic classes - they are all very different ,but I don't see a certain mind set that is exclusive to a class. We have demanding difficult people both poor and rich and nice easy to get along with as well.

I treat all their treasures as just that their treasures and try to help them get the most out of their home whether that is in the under $100,000 or over $2 million. I can't afford to get in a niche at this point but I don't think I ever will.  This is way more fun!

August 31, 2007 11:27 PM
Rainmaker
687,320
Alan Kirkpatrick
Alan in Austin
Austin Texas Homes
Amen! Great words. Give me a soap box.
September 01, 2007 12:57 AM
Anonymous #23
Anonymous
Anonymous

We must everyone be treated equal. We all have same quality. We had have a lot less envy and detestation in this state if we treated one and all as our social group, no issue what their annual earnings and   drive or who they know  

________________________________________________________________

anrik

<a href ="http://www.addictionrecovery.net/south-dakota">Addiction Recovery South Dakota</a>                                                                                                                                                                                                                                     

  

July 23, 2008 09:26 AM
Anonymous #24
Anonymous
Anrik johnson

We must everyone be treated equal. We all have same quality. We had have a lot less envy and detestation in this state if we treated one and all as our social group, no issue what their annual earnings and   drive or who they know.

______________________________________________________

anrik

<a href="http://www.addictionrecovery.net/south-dakota">Addiction Recovery South Dakota</a>

July 23, 2008 09:28 AM
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Rainer
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Susan Raposa

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Additional Information

Real Estate advice and tips from Susan Raposa, Owner/Broker of the Rapid City Real Estate Center in Rapid City, South Dakota. Email me with questions about Rapid City and the Black Hills!