It's Not Personal it's Business, or is IT?

Real Estate Agent with Ken's Home Team at Keller Williams

It's Not Personal it's Business, or is IT? so we have all heard this or said this.  Let me ask you this is that a real statement? How can Business not be Personal?  I spent the first part of my life in the Restaurant Business,  the last 12 years I was an Executive Chef and business was very personal.
What is business, as a Real Estate Professional what do we DO?Homes for Sale

  • We Build Relationships
  • We handle Millions of Dollars in production helping people purchase a product that will be the biggest purchase in their LIFE! (OK this one is very personal)
  • Customer Service
  • Honesty
  • Loyalty
  • Marketing
  • Buying a Home
  • Selling a Home
  • Investing in Real Estate

Home For sale Contract

So tell me, From this list what is not Personal?  What is just Business?  Am I missing something?  Please chime in tell me your thoughts.  I ask this because I had an agent call me this week and tell me here is an offer and please remember its "NOT PERSONAL IT'S BUSINESS".  I do understand that the contract part is completely business, however that is such a small part of the business.  

As I mentioned above The career I have chooses is very personal, I am not here to make a fast $$$ I am her to help my clients today, tomorrow, and the rest of my life.  Real Estate is Very Personal to me  

So help me, tell me your thoughts on
It's Not Personal it's Business, or is IT?



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  1. Ken's Home Team 10/23/2011 12:58 PM
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Richie Alan Naggar Author PEARLS SERIES of books
People first then business! Ran Right Realty Riverside, Ca - Riverside, CA
on LIFE and LOVE plus Real Estate too!

Fine line between the two.....Making something emotional or maintaining an objective stance determines whether it is personal or business......Curious thing...the shift between the two can happen very quickly if you are not grounded....good post and thank you.....Ken...

Oct 03, 2010 03:23 PM #1
David Ames
Zephyr Real Estate, San Francisco - San Francisco, CA
San Francisco

Great play on words, Ken.  We all know that when an agent submits an offer and says it's, "not's business" that they're appologizing to some extend for the "crappy" offer (justified or not).  Our "personal"ities and uniqueness is what attracts the clientele we work with.  There's definitely a "personal" aspect to what we do.  Balancing it with the "business" side is what creates or hinders our success.

Oct 03, 2010 03:25 PM #2
Chris Smith
Re/Max Chay Realty Inc., Brokerage - New Tecumseth, ON
South Simcoe, Caledon, King, Orangeville Real Esta

The purchase and sale of a home is personal and business, it is very hard to eliminate one side completely.

Oct 03, 2010 03:32 PM #3
Ken 360.609.0226 Vancouver Homes for Sales
Ken's Home Team at Keller Williams - Vancouver, WA

Gentleman, thank you for the great words!! I appreciate that.. I think for the most part as a RE we blend the 2 and need to manage that as well.

Oct 03, 2010 03:35 PM #4
Pamela Seley, REALTOR®
West Coast Realty Division - Temecula, CA
CA BRE #01824145 Real Estate - Call 951.491.4063

Ken, interesting post.  I have heard that phrase often.  Just had an interesting conflict with another agent, who insulted my intelligence because I wouldn't give in to his client's ridiculous wishes, or maybe they were really his wishes.  In any event, the insults were personal!  Great post,

Oct 03, 2010 03:42 PM #5
Ken 360.609.0226 Vancouver Homes for Sales
Ken's Home Team at Keller Williams - Vancouver, WA

Pamela, thank you.  It is difficult at times,

Oct 03, 2010 03:47 PM #6
Troy Funk
Allison James Estates & Homes, Sarasota 941-957-3737 - Sarasota, FL
Realtor - CDPE, SFR, Sarasota Short Sales & Foreclosures

Ken, I believe to be a Great sales person you have have to be personal with business boundries.  We get in trouble by violating Boundies between what is right and wrong. 

Oct 03, 2010 04:36 PM #7
Ken 360.609.0226 Vancouver Homes for Sales
Ken's Home Team at Keller Williams - Vancouver, WA


Thank you that is a great way to look at it!!!

Oct 03, 2010 04:42 PM #8
Sherilyn M. Whistler
ERA Herman Group Real Estate-NoCo - Loveland, CO
Need a Referral, Call Me !

Ken - I agree... Real estate is personal. We are invited into the homes of these people behind the closed doors privy to info even their families may not know. They make it personal when they choose us to represent them at difficult times in their lives. But it doesn't mean we can not handle it with professionalism!! Great blog Ken!

Oct 04, 2010 12:44 AM #9
Ken 360.609.0226 Vancouver Homes for Sales
Ken's Home Team at Keller Williams - Vancouver, WA


Hey thank you, I appreciate the comments...

Oct 04, 2010 01:55 AM #10
Todd Clark
Keller Williams Realty - Beaverton, OR
Broker - Beaverton, Oregon Real Estate Expert - (503) 524-9494

Spending day after day with someone for months, you sometimes learn stuff their best friends don't know about them. I've become great friends with many of my clients and look forward to spending game nights out or kid get togethers with them. This business is very personal, you get to know exactly what they like and don't like and hopefully in the end you still like each other.

Oct 05, 2010 12:16 AM #11
Jenny Kotulak
RE/MAX Real Estate Centre Inc., Brokerage - Oakville, ON
Broker - Oakville Ontario Real Estate

Very thought provoking post.  I agree with Todd above.  Even when it comes to the business of writing up offers, it becomes very personal.

Clients all have different personal styles and different ways of negotiating.  If we don't embrace the personal part of the equation we might as well not be in this business.

Oct 20, 2010 08:31 PM #12
Ken 360.609.0226 Vancouver Homes for Sales
Ken's Home Team at Keller Williams - Vancouver, WA

Jenny, Thank you for your comments

Oct 20, 2010 08:38 PM #13
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