Broker Agent Magazine -- Scam or Good Marketing?

By
Real Estate Agent with Lyon Real Estate BRE #00697006

I'm tempted to say scam. I was notified by Broker Agent Magazine tonight that I was referred to them and nominated as an agent of the month. I've always thought this publication was something that agents bought, so I immediately asked what was expected of me, financially. The reply was they wanted to meet with me next week to discuss reprints.

So, I asked upfront about the cost of reprints.

This is what I was told:

Four page    $3495 for 1000 reprints on 80lb text plus you can buy additional reprints at a cost of $450 per thousand.
 
Six page     (tri fold)   $4995 for 1000 reprints on 80lb text and additional reprints are $450 per thousand
 
Eight page    $5995 for 1000 reprints on 80lb text and additional reprints are $450 per thousand.

If I handed out four-page reprints per year to 50 clients, it would take me 20 years to hand out 1,000.

Now, I might pay $3.00 per reprint on a lesser quantity, but something tells me that Broker Agent Magazine is going to select another "respected" nominee when I offer this negotiation.

I guess there are a lot of agents desperate for exposure who will pay $6,000 for the "privilege" of being named Agent of the Month -- oh, give me a freakin' break, why doncha.

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Elizabeth Weintraub is an author, home buying expert for About.com, a Land Park resident, and a veteran real estate agent who specializes in older, classic homes in Land Park, Curtis Park, Midtown and East Sacramento, as well as tract homes in Elk Grove, Natomas, Roseville and Lincoln. Weintraub is also a Sacramento Short Sale agent who lists and successfully sells short sales throughout the four-county Sacramento area with an emphasis on Elk Grove. Call Elizabeth Weintraub at 916.233.6759. Put 40 years of real estate experience to work for you. Broker-Associate at Lyon Real Estate. BRE License # 00697006.

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Photo: Unless otherwise noted in this blog, the photo is copyrighted by Big Stock Photo and used with permission.The views expressed herein are Weintraub's personal views and do not reflect the views of Lyon Real Estate. Disclaimer: If this post contains a listing, information is deemed reliable as of the date it was written. After that date, the listing may be sold, listed by another brokerage, canceled, pending or taken temporarily off the market, and the price could change without notice; it could blow up, explode or vanish. To find out the present status of any listing, please go to elizabethweintraub.com.

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Tags:
broker agent magazine
scams
agent ripooffs

Comments 12 New Comment

Show All Comments
Rainmaker
111,471
Chris Lengquist
Keller Williams Realty

Congratulations!  You are my Agent of the Year.

I will be happy to leave comments on each of your posts saying so for a paltry $400 per 100 comments.  Please forward me your credit card information immediately so that I don't have to find another Agent of the Year to grace.

August 30, 2007 09:13 PM
Ambassador
895,064
Missy Caulk
Realtor - Ann Arbor Real Estate
Missy Caulk TEAM
What a rip ?
August 30, 2007 09:20 PM
Rainer
79,628
Daniel Sundberg
Crystal Springs Real Estate
Fraud, fake... those work to ya know?
August 30, 2007 09:30 PM
Rainmaker
321,586
Yolanda Hoversten
Broker - O Fallon, IL Real Estate
Prudential One Realty Centre

If you buy into it and they delivered what they promised you, it's not a scam.  Believing that you're getting value is another matter.

August 30, 2007 09:40 PM
Rainmaker
401,800
LLoyd Nichols
SW Florida Homes
Premier Florida Realty of SWFL
It smells of scam. I would have to give them the benefit of the doubt. Anyway, I wouldn't do it.
August 30, 2007 09:44 PM
Rainmaker
1,033,780
Joan Whitebook
Consumer Focused Real Estate Services
BHG The Masiello Group
Doesn't sound like a good place to spend hard earned money.  I would definately take a pass!
August 30, 2007 09:48 PM
Rainer
1,034
Tony DeArco
Exit Realty NFI
Thanks for sharing that with us.....
August 30, 2007 09:50 PM
Rainer
30,230
Toby Boyce
MBA, Delaware Ohio
Howard Hanna RealCom Realty

I have to agree with Yolanda -- this is not a scam it is a legit marketing opportunity. However, i would agree that this is NOT the best way for many agents to spend their marketing money.

Is it a scam? no.

Would I do it? no. 

August 30, 2007 10:03 PM
Rainer
27,774
Darrel Quebedeaux
Evergreen Realty & Associates Inc.
Run, run fast and don't look back.  There are people standing in line to take our money, these are a part of that group.
August 31, 2007 02:56 AM
Rainmaker
1,195,087
Elizabeth Weintraub Sacramento Real Estate Agent, Top 1% of Lyon Agents
Put 40 years of experience to work for you
Lyon Real Estate

Thanks for everybody's comments. I'm guessing that Broker Agent goes through the Master's Club list from MLS to select its participants, figuring that those agents have the dough. They wouldn't have much success, I suppose, with the agents who can't afford to pay for advertising.

What rubs me the wrong way about this outfit is the hook -- it's not honest. It would be one thing if the publisher said, "Look, we'll put you on the cover and give you X number of reprints as long as you pay us X number of dollars." That's straight forward. That's honest.

But to bundle the opportunity under the disguise of a respected third party endorsement is dishonest. That's what I don't like about Comstock's, as well. Advertising publications that parade as journalism give the entire industry a bad name.

As Yolanda said, if you go into this with your eyes wide open, that's one thing, but think about how many agents who fall victim to this marketing ploy. 

weintraub

August 31, 2007 10:46 AM
Rainmaker
45,698
April Stephens
Broker/Realtor - Johnston & Wake County
RE/MAX One Realty

Thanks for this post, I was contacted by them today but told it was just $350 for the PDF for marketing purposes, am I missing something??

August 19, 2013 06:41 PM
Rainmaker
1,195,087
Elizabeth Weintraub Sacramento Real Estate Agent, Top 1% of Lyon Agents
Put 40 years of experience to work for you
Lyon Real Estate

I don't know, April. When they contacted me, they wanted me to buy 1000 print copies and mail them, pretending that I was on the cover of a magazine and send them to my clients / prospecting list. It seemed sleazy to me.

August 19, 2013 06:52 PM
Show All Comments
Rainmaker
1,195,087

Elizabeth Weintraub Sacramento Real Estate Agent, Top 1% of Lyon Agents

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