A letter to my family and friends about real estate referrals

By
Real Estate Agent with Pine Knoll Shores Realty 252-422-9000

A letter to my family and friends about real estate referrals

 

 

 

 

 

Last night I was at a cocktail party when a church friend sat down next to me and said;

"
Marian, we just listed our house with another agent and I wanted to tell you why.  We think you're great and we know you're a good REALTOR but our house is in (fill in the blank) and we felt we needed an agent in that community."

YEAH!  First, I applaud my friend for having the courage and the caring to let me know and second it was so good to have the opportunity to explain things to her.

"Mary, thanks so much for telling me but you need not worry.  You did the right thing.  I don't take listings outside my area of expertise, although I realize many agents do.  I would have recommended you use a REALTOR in that area.  By the way, who did you choose?" She answered with the name of a great REALTOR.


"Great, you made a good choice.  Had you talked to me first I would have recommended her and I would have asked you if I could make a referral.  Then I would have introduced you and I would have received a referral fee."

"Oh, no,  I wish I had known that."


Of course I assured Mary that it's OK, but I realized that many of my friends and family may not know how referrals work.  When my nephew in another state was ready to sell his first home he called me.  I explained that I wasn't licensed in his state and that even if I was I didn't know that market and he needed an expert.  He had acreage, a lake and a barn along with a beautiful home in a very rural area.  He needed an agent who knew where to market that very specific type of property.  I searched around (IN THE RAIN, OF COURSE) and found an agent near him who knew about his type of market.  She was experienced, educated and sharp. (I knew that from her blogs.)

So... she received a call from me, a telephone interview and then a referral.  She sold my nephew's home in very good time and cheerfully paid me a referral fee.  My nephew received a very generous moving gift from his favorite aunt and guess who got the referral to be his buyer's agent in the same area for his next more urban home?

So...

Dear Family and Friends,

Wherever you are, when you decide to buy or sell real estate, please call me first.  I'm ethical so I won't try to sell your property on the other end of the state.  Even if it's in my county, as Mary's is, I will tell you if it's outside my area of expertise. 

I will research, interview and find you a REALTOR who is best suited to assist you and they will pay me, your family member or friend, a referral fee.  I have relationships with agents all over the country and even in Canada. 

If you're thinking of buying, I'll find you an agent who knows the area you're interested in and who has a proven track record.

So thank you for thinking of me whenever you are considering a real estate transaction.  This is my profession and you are my family or friend and I want to help.

Sincerely and Respectfully,

Marian

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Re-Bloggged 24 times:

Re-Blogged By Re-Blogged At
  1. Kathy Schowe 10/08/2010 03:57 PM
  2. Anna Matsunaga 10/08/2010 04:01 PM
  3. Mary Nack 10/08/2010 04:34 PM
  4. Amy Hahn 10/08/2010 04:49 PM
  5. Gail C. Harris 10/09/2010 07:32 AM
  6. Susan Mangigian 10/09/2010 10:09 AM
  7. Lori Cain 10/09/2010 10:39 AM
  8. Tina Droessler 10/09/2010 10:52 AM
  9. Diane Casale 10/09/2010 10:56 AM
  10. Diane Casale 10/09/2010 10:56 AM
  11. Brenda Busch 10/09/2010 10:57 AM
  12. Chris Hill 10/09/2010 11:08 AM
  13. Susan Gaieski 10/09/2010 01:08 PM
  14. David O'Doherty 10/09/2010 02:54 PM
  15. Mel Wagner 10/09/2010 03:58 PM
  16. Mary M. Kandell 10/09/2010 04:23 PM
  17. Debbe Perry 10/09/2010 09:46 PM
  18. Julie Baldino 10/09/2010 10:08 PM
  19. Praful Thakkar 10/10/2010 12:35 AM
  20. Randal Jenkins 10/10/2010 11:26 AM
  21. Ceci Burklow 10/10/2010 02:55 PM
  22. Ty Lacroix 10/11/2010 06:07 AM
  23. Joe Manausa 10/11/2010 06:30 AM
  24. Kristen Wahl 11/24/2010 03:02 PM
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Diary of a Realtor
ETHICS and the REALTOR
POSITIVE ATTITUDE for the Weary Soul
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Comments 129 New Comment

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Rainmaker
818,747
J. Philip Faranda
Broker-Owner
J. Philip Faranda (J. Philip R.E. LLC) Westchester County NY

Ditto. 

It would help people to understand that we'd only refer to someone who can get the job done well, for obvious reasons. 

October 09, 2010 10:22 PM
Rainer
23,681
Leanna Scott
Leanna Scott Homes

To add to Stan Albert's comment (106), my all time favorite:  A call from someone who talked to me about helping her buy a home and didn't hear from her for 10 months after that until one day the phone rang and she said, "I bought a home through someone else.  Now I want to refinance.  Can I tell you the loan program so you can tell me if the loan is a good one."

 

 

 

October 09, 2010 10:30 PM
Rainmaker
252,535
Tony Lewis
RE/MAX Valencia, Stevenson Ranch, Santa Clarita
RE/MAX of Valencia (Hall of Fame) 30 year Valencia Resident

It is amazing to me that, as professionals, most of us don't know or understand the value we give to the clients we serve!  We are the ones that fail to express to friends, family and even acquaintances that our espertise is most valuable to them.  It is imperative that we let them know that, yes we make a living by our represtatation, it is them that benefit most financial by allowing us to do what we do best.  That is listing, selling and finding a Realtor in another community that works professionally in the manner we do!  We can't get upset with others for our failure to let them know what we do and how we work!

This post just put me over 60,000 points on Activerain, thank you!

October 10, 2010 12:23 AM
Rainer
203,480
Eugene Adan
Carlsbad Real Estate
Adan Properties, Carlsbad, CA (760) 720-9710

Marian,

Don't we give good service by finding a good agent outside of our area of specialization?  We in the business deserve a referral fee when referring to another agent, don't we?  As a client moving to that area I would be glad to receive a referral from a trustworthy source.  As the agent recipient of that good referral I would be more than glad to pay a referral fee for a client that I received by simply being knowledgeable of the area where I work.

October 10, 2010 12:46 AM
Rainmaker
270,523
Cathy Lee
ASP, IAHSP, RESA Danville, CA
CL Design Services Home Staging

You certainly handled the situation professionally. You are the kind of Realtor I love doing business with!!

October 10, 2010 01:24 AM
Rainmaker
155,726
Tina Gleisner
Home Tips for Women
Home Tips for Women

I wish I'd understood this process a few months back before listing my father-in-law's condo in FL

October 10, 2010 08:06 AM
Rainer
191,711
Dörte Engel
ABC - Annapolis, Bowie, Crofton
RE/MAX Leading Edge

Dear Marian,

Good idea. That reminds me: Anyone know any good real estate professionals in Southern France? Check referrals posted for more info.

October 10, 2010 10:31 AM
Rainmaker
136,609
Randal Jenkins
Your Investor Friendly Realtor
Coldwell Banker F I Gray and Sons Residential, Inc.

Great Post. I really like how you stated what we really need and want to say.

Thank you very much.

Randy Jenkins

October 10, 2010 11:22 AM
Rainer
88,202
Michael Simcock
Elk Grove, CA Realtor 916 425-1084
Coldwell Banker (Elk Grove, CA)

You nailed this. Could not have been said better than the way you did.

October 10, 2010 11:09 PM
Rainmaker
333,351
Ty Lacroix
Envelope Real Estate Brokerage Inc

Marian, well written and explains how referrals work. I have re-blogged and thankyou.

Ty

October 11, 2010 06:11 AM
Rainer
239,935
Michele Miller ~ REALTOR®, LMC, HSE, CHS
"Your Full Service Professionals"
Keller Williams Greater Worcester

Very well written Marian!

We need to educate our prospective clients as well. Alot of them don't understand how a referral works.

October 11, 2010 06:36 AM
Rainer
239,935
Michele Miller ~ REALTOR®, LMC, HSE, CHS
"Your Full Service Professionals"
Keller Williams Greater Worcester

Very well written Marian!

We need to educate our prospective clients as well. Alot of them don't understand how a referral works.

October 11, 2010 06:36 AM
Rainer
263,980
Nina Rogoff
Your Hometown Realtor in Sharon MA
RE/MAX Executive Realty -

Hope you're not tired of hearing this yet, Marian, but Great Post! :) I also like the comment you made about what you would say if the agent they chose wasn't great. Very nicely said. Hope this kicks your referrals into high gear!

October 11, 2010 11:40 AM
Rainmaker
74,625
Steve Dobbs
Serving the Greater Louisville area
RE/MAX Champions

Well done and quite classy. 

I found that my niece was moving, got aggressive and emailed her. I explained that I would help find and screen and agent for her.  I was able to find an excellent agent.  I also disclosed that I would be receiving a referral fee.  It was a win-win situation as she had 2 bum real estate agents before.

October 13, 2010 03:47 PM
Anonymous
Olivia Gray

Thank you for bringing up a source of revenue we often overlook, and for the composed letter.

October 14, 2010 12:22 PM
Rainer
2,938
Ann KNowles

Agents hear so much in the media about  what is going on in  other markets.  Referrals are a great way for an agent to stay in touch with a live person who can give first hand information about diverse markets.  Also, it is a great way to pick up real estate tips being used by other agents and to form anetwork.

Ann Knowles

October 16, 2010 07:22 PM
Rainer
2,938
Ann KNowles

Agents hear so much in the media about  what is going on in  other markets.  Referrals are a great way for an agent to stay in touch with a live person who can give first hand information about diverse markets.  Also, it is a great way to pick up real estate tips being used by other agents and to form anetwork.

Ann Knowles

October 16, 2010 07:22 PM
Rainer
129,442
Maureen Fukumoto
Maureen
Help-U-Sell Realty Pro

Thanks for sharing your letter. It is a great way of gathering more business. Most people don't understand the referral process and this is a great way to start that conversation with friends and family.

November 24, 2010 03:07 PM
Anonymous
Barbara

May I ask who writes up the referral agreement so that the person gets paid for referring the property?

Thanks,

Barbara

July 19, 2011 03:34 PM
Rainmaker
72,700
Kaye Swain
Kaye cares for you and your real estate needs

Grand article still. Just pinned it to Pinterest. Thank you 

March 08, 2014 07:05 PM
Anonymous
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Rainmaker
400,543

Marian Goetzinger

Crystal Coast Real Estate NC
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