San Antonio Sellers - Is Your Home Being Found?

By
Real Estate Agent with Kimberly Howell Properties (210) 646-HOME

Property Search Google - 19311 Terra BrookCan a buyer searching the internet find your home?

We all want the most exposure for our homes when we put them on the market for sale and the internet is king these days - depending on which report you read, anywhere from 80-90% of buyers start their home search on the internet.  No one seems to be denying that or shouting from the rooftops that the internet doesn't matter when selling your home.

There are so many sites out there that list properties and that can be found by search engines.  So how does a Realtor® market your San Antonio home and make sure your home is being found by buyers?  Each agent does it differently and although there are some basics that you should get from any agent, there are some that have more than just the basic marketing tools up their sleeves.

Introducing San Antonio single property websites.

The first thing most home sellers do is google their own home when it goes on the market.  I love when my clients do, because they're never disappointed with the results.  In addition to the multitude of sites that list their homes for sale; my clients will also find results for my various blogs (including ActiveRain and RErockstar.com), YouTube, and my latest endeavor to push my client's homes to the top of the rankings: single property websites.  Single property websites are nothing new and Realtors® have been using them for years.  What makes this new addition to my marketing tool-kit for your San Antonio home special is how they are built and maintained.  Single property websites are often generated via various companies and real estate related websites.  While they can be useful, the canned nature of them can often lead to very bland results (same with many of the canned agent sites).  With these new single property websites for my San Antonio home seller clients, I am working to change San Antonio real estate for the better.

One of the biggest benefits of these single property websites is better Google search rankings (through the diligent use of SEO - search engine optimization) for you and your home.  By combining detailed property information, maps, photos, videos, local area information, neighborhood information, and much more; these websites will give potential buyers a more complete picture of the home for sale and help them make the decision to call their agent and view your home in person.

See what a single property website looks like - 19311 Terra Brook, San Antonio 78255

Looking to sell your home in San Antonio?  Contact Matt Stigliano with RE/MAX Access.

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Texas Bexar County San Antonio
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Rainmaker
152,648
Kathy Smiley
Berkshire Hathaway Home Services California Realty - Westlake Village, CA
Westlake Village, CA - "Making YOU Smile!"

Matt - great post! Sometimes our clients need to know the BEST web coverage isn't necissarly the most obvious, like Realtor.com, Trulia.com, or Redfin.com here in Southern California. Best of luck to you!

Oct 08, 2010 08:08 PM #1
Rainmaker
351,538
Damon Gettier
Damon Gettier & Associates, REALTORS- Roanoke Va Short Sale Expert - Roanoke, VA
Broker/Owner ABRM, GRI, CDPE

Matt, this sounds like a great deal for sellers in your area!

Oct 08, 2010 11:49 PM #2
Rainer
73,993
Jennifer Dulmaine
Keller Williams Realty - Spencer, MA
Seth Campbell Realty Group

What a great post -- educating sellers, single property websites are a great way to promote listings! Thanks for sharing

Oct 09, 2010 07:53 AM #3
Ambassador
896,685
Missy Caulk
Missy Caulk TEAM - Ann Arbor, MI
Realtor - Ann Arbor Real Estate

Matt, let me know how it goes, I have thought about it, but not sure they would get the SEO I need. Are you going to modify after they sell or take them down?

Do you have a ROI on this?

 

Oct 09, 2010 09:17 AM #4
Ambassador
896,685
Missy Caulk
Missy Caulk TEAM - Ann Arbor, MI
Realtor - Ann Arbor Real Estate

What are you using to set that up? A program? company? or just doing it yourself? I looked couldn't see it.

Oct 09, 2010 09:19 AM #5
Rainmaker
270,631
Matt Stigliano
Kimberly Howell Properties (210) 646-HOME - San Antonio, TX

Missy - This is my first go around with this.  I decided to run with it after looking at a few search results and realizing I wanted to get more out of them.  It's a Wordpress site using the Contructor theme with adjustments and some personal research.  I had already done posts about the neighborhood, so it was easy to combine them into the site.  Since it was the first one I was building, I put a lot of extra time into it, know that I have my basics done, they will get easier as I go along.  I'll email you some of the finer points.

Oct 09, 2010 04:18 PM #6
Rainmaker
208,559
Gwen Banta
Sotheby's International Realty - Los Angeles, CA

Matt, you know I am a techno dufus - do you know if these are the same "personal websites" being offered by companies in Los Angeles who do videos and photography?

Oct 09, 2010 04:26 PM #7
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Rainmaker
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Matt Stigliano

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