Just Ask Barry- What is Technorati?

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Real Estate Services with 123 Social Media

As part of my Just Ask Barry articles-

“I've heard a lot about Technorati, but - what does it do, why should we use it, and then HOW do we use it?” Sharon Simms.

What is Technorati?

Technorati is a search engine that indexes blogs. When you post an article to ActiveRain (or most blogs in general) the system sends out a message to various blog directories and search engines. This message is called a ‘ping’.

When Technorati receives a ping, it sends an automated search spider to take a look at the recent article you just wrote. It looks for incoming and outgoing links, takes down basic information from the blog (name, location, etc), and then returns the information to the Technorati database.

This information is cross-referenced along with information from almost 60 million other blogs. As authors and readers submit more articles and information, Technorati allows users to search the data and find popular blogs on a specific topic.

How do I use Technorati?

First, visit Technorati.com and create a user account. It is completely free and entirely worthwhile.

There are three basic things you can do with Technorati from a basic user perspective.
(the following three links take you directly to Technorati’s tutorial area)

SEARCH for the blogs you're looking for

DISCOVER new blogs, videos, and breaking stories

ORGANIZE the blogs and topics you care about most

Promoting a blog-

Once you have an active membership, you can long into Technorati and claim a blog (declaring that you are the author of a specific blog). You can do this by going into you account page and clicking on the Claim another blog now link. Technorati will provide you with a cut and paste code that you insert into an ActiveRain article which confirms to Technorati you are the author of that blog.

Once you have claimed your blog in the directory, you can add a basic description about it so that viewers know a little more about it. In the future you can add buttons to you posts members can add your blog to their ‘favorites’ list, which assists Technorati in tracking what blogs are being read and relevant to a topic. 

In addition, Technorati uses a tag system like ActiveRain, so that users can find specific posts within the 60 million other blogs. For instance, two weeks ago we used the tag BBS06 to highlight posts covering the Blog Business Summit 2006.

In summary, Technorati is highly valuable to most ActiveRain users for locating current information. You can pretty much type in any topic within the Technorati search engine and find someone who has been blogging about it within the past week (sometimes within the last five minutes). 

Hopefully that gives you some explanation as to what Technorati can do for you!

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Rainmaker
1,385,559
Maureen McCabe
Columbus Ohio Real Estate
HER Realtors

Someone just wrote me:  "you seem like an expert in these things. Where can I learn how to best utilize Technorati?"  I'm sending her here....   

I am not a Technorati expert at all.  I spent months trying to get Technorati on my first blog.  Being a RealTown Blog, it is virtually invisible to Technorati as well as Google....

Lately I use Google search for blogs more than I use Technorati. 

 

 

 

September 18, 2007 02:45 PM
Ambassador
221,943
Eleanor Thorne
Cary Mortgage Loans 919-649-5057
Steve Thorne NC Mortgage Experts
This is great info! I know it's dated - can you update??
March 28, 2008 11:55 AM
Rainmaker
65,100
Jon Boyd
Ann Arbor Real Estate Buyers Agent
Home Buyer's Agent of Ann Arbor

I have been on Technorati for about two years, but it is funny, your explanation clears up some problems I had.

Thanks for posting!

September 16, 2008 10:49 AM
Rainmaker
76,819
Nishika Jones Green ~ South Florida Waterfront Homes
Urban Oasis Realty

I also was unable to claim my Active Rain blog.  I welcome an update to the post. 

March 29, 2009 12:14 AM
Ambassador
491,318
Stanton Homes
Design/Build Custom Home Builder in North Carolina
Stanton Homes - Our family designs and builds custom homes for your family

Barry - very helpful.  Claimed by blog, but do have some more questions - it's showing my most recent posts as 20-40 days ago, even though I post several times a week!  Any ideas on how to get technorati to update with most recent posts?

April 06, 2009 07:16 AM
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