Listing Syndication: a Good Idea?

By
Real Estate Services with Properties Online, Inc.

Listing syndication makes a lot of sense for agents. You obviously want your listings to reach as wide an audience as possible, and placing the listing on your site and social media accounts and in the local newspaper, while definitely useful, will likely not reach a huge audience.

Benefits of Listing Syndication

Listing syndication allows you to reach a much wider audience, and spread your listing all over the Internet, including major search engines, and high-profile, high-traffic sites such as Zillow, Trulia, and of course Craigslist.

Listing Syndication

Zillow and Trulia: Supporting Agents or Potentially Undermining Them?

But while sites such as Zillow and Trulia are a nice resource for buyers and sellers, are they really that great for agents? We need to remember that these sites are focusing on increasing their own traffic, not necessarily on sending traffic to agent sites. Their goal is to keep visitors on their site. Which begs the question, are these sites great partners for agents – or are they a possible threat? Recent features added to Zillow make it pretty clear that the site’s ultimate goal might be to become a real estate marketplace, independent of real estate agents, that charges a fee for transactions completed through the site. Zillow now enables homeowners to upload information about their homes, it has the "Make me an offer" feature where homeowners can get direct offers on their homes, and it has also added a Wiki where buyers and sellers can learn about the complexities of handling a real estate transaction.

Listing Syndication Still Useful

So, is listing syndication a good idea? We think it is. You should definitely syndicate to major search engines and to Craigslist. As for property website portals such as Zillow and Trulia, we believe you SHOULD take advantage of the huge traffic these sites receive. After all, you can post your listing on these sites along with your information and a link back to your agent website. But you also need to make it very clear to buyers and sellers that your knowledge and expertise are invaluable, and that going into such a huge, complex transaction without the help of an agent is extremely risky.

It will be interesting to see what happens now that Realtor.com (MOVE) owns ListHub, one of the industries top listing syndication engines.

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Topic:
Real Estate Sales and Marketing
Tags:
listing syndication

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Rainmaker
588,963
Jim Hale
On the Move for You! - Eugene - Springfield Oregon Real Estate
ACTIONAGENTS.NET

Amanda -

The folks who will really control the shape of real estate in future are not the syndication sites.  Those in the driver's seat are the search engines, chiefly Google.  What ever their rules allow to rank on page one is going to rule the day.

October 12, 2010 02:45 PM
Rainer
14,357
Adam Aguilar
Reliantra.com/Reliant, Realty~Serving Southern California
Adam Aguilar (Reliantra-Reliant Realty & Associates)

I have mixed feelings on this subject. On the surface it seems like it makes business sense, but I ran into something yesterday that left me wondering.

As Realtors we have come together as professional association to encourage ethical behavior in the industry, but there seems to exist some listing syndication sites which may be detrimental to our image and competitiveness.

At a recent real estate class I took, the speaker suggested the students check out "Home on the Tube.com" as a great way to get your listings out there. The first video listing I looked at had several violations of MLS rules, Code of Ethics, and illegal activity.

The video starts at the front of the home and clearly shows the agent sign in the front yard. The video narrator clearly wants to sell the home, yet it appears the she does not even hold the listing. I checked with the State to see if the person presenting the listing even held a real estate license, and she did not. I am not sure if there were more problems with it because I couldn't stand to watch the whole thing.

The video link: http://homeonthetube.com/ListingDetails.aspx?PropertyID=94&PropertyAvailabiltyType=SALE&    DON'T FORGET THE "&" SIGN AT THE END.

How can we be sure that all these syndication sites are protecting our best interest as real estate professionals?

November 22, 2010 12:45 PM
Rainmaker
171,159
Amanda Cornelius
Properties Online, Inc.

Adam,

You make some great points. I don't think that the large property portals always have the agents best interests at heart. They don't really understand the rules and regulations that agent have to abide by in order to keep their license. Their main goal is to get eyeballs on their site so they can sell advertising. To do that, they need content and they don't seem to care where that content is coming from. Thanks for your comments.

November 24, 2010 02:33 PM
Rainer
204,514
Mark Delgado
Benicia and Vallejo, Property Management, rental h
houses for rent, Solano County & Glen Cove

As a property manager I love the syndication.  It seems that most folks don't use the conventional MLS for rentals nearly so much as they do for purchases so we have to be able to present our listings to our audience somehow.  Yes, I try to drive as much traffic as possible to my own website and get high rankings on search engines etc.  But, due to posting listings on numerous sites, as well as the syndication that they perform, I have received numerous comments from clients and residents alike that they came to us because "we're everywhere."  

January 11, 2011 12:26 AM
Rainer
3,093
Dave Acton
C-21 American Dream

I have built a listing syndication network of sites. The main site is http://www.HomeSeekerUSA.com

It is completely FREE to post your listings to the network and we syndicate out to all the big sites like Zillow, Trulia, Google, Oodle, Vast, etc.... as well as to our other 5 network sites - http://www.bestbuy-realestate.com, http://www.searchusmls.com, http://www.getmlsinfo.com, http://www.usmls.info, http://www.24sold.com

There are a few advantages to posting your listings to HomeSeekerUSA.

Exclusive inbound syndication to all of our Network sites

Agent Profile with all contact info.

Posts will automatically be deleted 6 months after last edit, so even if you forget to delete them, they still go away.

Join the Free referral network

Buyers can search two ways - Posted ads or The MLS

(Optional) You can own Exclusively, the MLS search link for your town. As low as $5.95 p/mo. When buyers want to search the MLS in your town, they will be directed to your website or IDX link! A great value.

Check it out - http://www.homeseekerusa.com

 

Dave

 

 

January 19, 2011 12:50 AM
Anonymous
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Rainmaker
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Amanda Cornelius

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