Fifteen Ways to use QR Codes to Enhance your Real Estate Marketing

By
Real Estate Broker/Owner with Wayzata Lakes Realty: Eric Kodner Sells Twin Cities Homes

Yesterday, an ActiveRain member read my post about the new RealBird feature that enables users to download scannable QR (Quick Retrieve) Codes for each of their property listings.  That member asked me "what can I do with these codes?" and wondered aloud if they are just a "gimmick".

The iPhone and Android phones are capable of scanning and reading these QR codes.  With a handheld smartphone that has this capability, a consumer can scan the code and view a virtual tour of a property listing in seconds.

So, in response to those questions, I've put together a list of things you can do with QR codes of your listings.  This list is by no means complete, but it will give you an idea of how you can put QR codes to work for you.

Here goes: 

1)  Embed QR Codes in blog posts, along with a description of the property you are marketing.

2)  Add them to your property flyers as you would insert a photo or graphic.

3)  Put a QR Code for each listing in your MLS Supplement or other attachment.

4)  Have QR Codes for each listing printed, each code with a "peel-and-stick" adhesive backing.  They should print well on a flexible white vinyl roll.

5)  Stick adhesive QR codes onto the back of a business card, brochure or MLS printout.

6)  Attach adhesive-backed QR codes on your sign riders and flyers.

7)  Teach your sellers how to read their own QR code and view their listing virtual tour.

8)  Attach a QR code sticker to the front of a brochure box on your lawn signs.

9)  Attach a QR code sticker to your listing presentation folders.

10) Print QR codes on "just listed" postcards.

11) Use a QR code sticker to seal an envelope that you send to a client.

12) Attach a QR code sticker to your client's closing packet on the day they hand over the keys.

13) Hand them out at an Open House.

14) Give them to everyone you know who owns a smartphone with the ability to read QR codes.

15) I've already handed out a few to phone salespeople, to use when they demonstrate Android phone features to customers.

And since this post was written midday today, I've come up with a few more ideas, including these:

  • Stick them on bottles of water and hand them to clients on a hot day.
  • Silk screen a listing QR code onto a white T-shirt or baseball cap and give it to your sellers.
  • Hand out items with QR codes to other agents at real estate classes, conventions and seminars.

QR Code embedded in real estate property flyer - image by Madeline Island Realty LLC

[Notice the QR Code embedded in the property listing flyer above?  Image by Madeline Island Realty LLC]

 

The potential uses of this technology are only limited by your imagination.

Feel free to suggest your own ideas!

Posted by

Contact Broker Eric Kodner with Wayzata Lakes Realty about Minneapolis & Saint Paul area properties, including Lake Minnetonka, Edina and the Minneapolis City Lakes area (Lake Calhoun, Lake of the Isles, Lake Harriet). We also sell on the Saint Croix River and on Lake Superior, including Bayfield, Wisconsin and Madeline Island homes.  With fourteen years experience marketing and selling waterfront properties in Minnesota and Wisconsin, we know Lake Minnetonka and Madeline Island real estate.

Wayzata Lakes Realty LLC (Minnesota) and Madeline Island Realty LLC (Wisconsin)

Real Estate Brokerage licensed in Minnesota & Wisconsin

Phone or Text Message 612.670.2539

EMKodner@Gmail.com  or

MadelineIsland@Gmail.com

Wayzata Lakes Realty

 

 

 

 

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Show All Comments
Rainmaker
290,990
Mahesh Mike Patel
First Team Real Estate - Anaheim Hills, CA
Call Me And Consider It Done!

Thanks for the info. I am new to QR codes...

What is a goof iphone app to scan the pictures...

Thanks.

Mike Patel

October 20, 2010 06:04 PM #1
Rainmaker
332,294
Eric Kodner
Wayzata Lakes Realty: Eric Kodner Sells Twin Cities Homes - Minnetonka, MN
Wayzata Lakes Realty: Twin Cities, Madeline Island

Mike - CNET has a list of QR code readers for the iPhone.  QuickMark costs just ninety-nine cents.  OptiScan and NeoReader are also available for this purpose, as is QR App.

There's an app called RedLaser for scanning traditional barcodes (such as you find in grocery stores) but to my knowledge it does not work for QR codes.

October 20, 2010 06:34 PM #2
Rainmaker
290,990
Mahesh Mike Patel
First Team Real Estate - Anaheim Hills, CA
Call Me And Consider It Done!

Thanks for your response back. I will check those apps out.

October 20, 2010 06:56 PM #3
Rainmaker
1,077,737
Wallace S. Gibson, CPM
Gibson Management Group, Ltd. - Charlottesville, VA
LandlordWhisperer

Ditto a gimmick * the use of them is way to specialized = REMOTE.  iPhone coverage in our area is HORRIBLE and people are giving them up right and left.  The bigger issue is that people see them and when they ask what they are, they realize they have to BUY additional technology for something that is available with a good Google search....I'm just saying!

October 20, 2010 08:12 PM #4
Anonymous
Anonymous
Anonymous

Give the techno-geeks another five years and we’ll have QR codes stamped on our arms right below our smallpox vaccination scar. Of course, it will simply be so the government can keep track of its legal citizens and keep them save from terrorist, illegal aliens, etc., all for the public good.

October 20, 2010 09:08 PM #5
Rainmaker
121,437
Barbara Chatterton
The Stark Company - Middleton, WI
Middleton Wisconsin Realtor

Thanks, Eric.  This seems like the wave of the future to me.  I appreciate the education and what an amazing list of ways to use them.  That really helps.  I was thinking of them more as a marketing tool but I love the closing gift applications, too, so that sellers can look back with old fashioned nostalgia in a cutting edge hi-tech way.  I like the T-shirt idea and Just Listed postcard applications, too. 

October 20, 2010 09:40 PM #6
Rainmaker
231,476
Geordie Romer
Windermere Real Estate / NCW - Leavenworth, WA
Serving Leavenworth, Lake Wenatchee, and Plain

Wouldn't you be better sending the visitor to a page on your site instead of Real Bird? (Assuming your site is optimized for mobile.)

I can see that there are lots of opportunities, but I think it's hard when we have to convince the consumer to use new technology.

We saw QR codes everywhere at SXSW last year, but honestly it was a bit of a mess. (And this is a crowd who is tied to their mobile devices.)

October 21, 2010 01:44 PM #7
Rainmaker
332,294
Eric Kodner
Wayzata Lakes Realty: Eric Kodner Sells Twin Cities Homes - Minnetonka, MN
Wayzata Lakes Realty: Twin Cities, Madeline Island

Wallace - Our Wisconsin office is in a remote area also, but it seems we have enough bandwidth in terms of wireless internet access to make this work.  I see an awful lot of iPhones and other compatible smartphones in the hands of my clients and customers.

Russel - I'm not sure what using QR Codes to market a house has to do with the "Big Brother" theory, but my intent was to point to its usefulness.

October 21, 2010 03:23 PM #8
Rainmaker
332,294
Eric Kodner
Wayzata Lakes Realty: Eric Kodner Sells Twin Cities Homes - Minnetonka, MN
Wayzata Lakes Realty: Twin Cities, Madeline Island

Barbara, the use of QR codes is very prevalent in Japan and Europe, far more so than currently in the U.S.  As with broadband speeds, it appears we are lagging behind the rest of the developed nations, but I do believe this will become commonplace technology.  And it could be a very useful tool for Realtors as well.

There's a pretty strong anti-technology undercurrent in some of the above comments..full moon, perhaps?

October 21, 2010 03:26 PM #9
Rainmaker
332,294
Eric Kodner
Wayzata Lakes Realty: Eric Kodner Sells Twin Cities Homes - Minnetonka, MN
Wayzata Lakes Realty: Twin Cities, Madeline Island

Geordie - Of course you have the option of using a QR code to send visitors to your own website.  My point here was the advantages of sending visitors to individual property websites, and RealBird appears to have taken the lead in offering this.

I don't work for RealBird, nor do I get paid for promoting their products, but my clients love my virtual tours.  And anything that makes it easier for them to view my single-property listing sites and tours is good for my business.  I don't think it matters so much who hosts my single property sites, as long as they get seen.  And there are prominent links to my own company website and email in each of my single property pages on RealBird.

We're going to see this technology everywhere.  It's already happened elsewhere around the globe.  To me, this is just one more way to reach out to consumers.  Not everyone will be able to avail themselves of this way to look at listings, but over time it will become more widely available.

October 21, 2010 03:37 PM #10
Rainmaker
680,325
Ruthmarie Hicks
Keller Williams NY Realty - 120 Bloomingdale Road #101, White Plains NY 10605 - White Plains, NY

I think this is a technology whose time has not yet arrived.  Too many would just find this confusing and our broad band - thanks to the anti-infrastructure methuglican party - is still too dicey for this to have legs yet.  Later perhaps.

October 21, 2010 11:59 PM #11
Rainmaker
332,294
Eric Kodner
Wayzata Lakes Realty: Eric Kodner Sells Twin Cities Homes - Minnetonka, MN
Wayzata Lakes Realty: Twin Cities, Madeline Island

Ruthmarie - With all the attention that QR codes seem to be getting, I have my doubts that this will go away.  Yes, broadband is primitive in the US compared to Europe and Japan, but there will be market pressure on telcos to do something about that, regardless of industry obstruction to change.  Google is making a commitment to QR codes and that is significant.  Expect change regarding the way we use our smartphones to scan and gather information.

October 22, 2010 11:21 AM #12
Rainmaker
572,328
Phil Leng
Keller Williams Eastside Market Center - Kirkland, WA
Phil Leng Team - Residential Real Estate Experts &

Hi Eric,

Lots of great ideas of how to use QR codes.

Thanks

Interesting post

Phil

April 12, 2011 12:38 AM #13
Show All Comments
Rainmaker
332,294

Eric Kodner

Wayzata Lakes Realty: Twin Cities, Madeline Island
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