Pop quiz. What is the best form of marketing? Come on, I know you know it.
Answer: Word of Mouth Marketing!
Nobody trusts a product or a business more than when it comes from somebody you know. A cousin, an uncle, a friend, even your roommate's brother's girlfriend. As soon as you hear it straight from somebody's mouth as opposed to an advertisement, you trust it that much more because the person who told you has no vested interest other than to pass on some useful information.
One of our clients recently started using the perfect word of mouth service. AnnounceMyMove is a complete social networking and viral marketing tool that allows an agent to introduce themselves to other people in an informal way - through a shared party.
An agent fills out a simple questionnaire that creates a custom web based announcement for their listing, open house, client move, and more. Picture something similar to a Just Listed postcard, but in the form of an email. It will have a home description, a virtual tour, personal message, and, of course, your company contact information.
Once your client receives the announcement, they get to personalize the message. They can add and edit comments, preview their handy work, and then send it out as they please. They receive the following message:
They are quite happy to tell their friends about their big announcement, in their own way, by adding a personal touch to it. Little do they realize how much they are helping you out along the way. Immediately, you are getting a personal introduction from your client - to their friends. It's an endorsement for you - but not from you.
Your client's use their personal email system, so you are not collecting or uploading any email addresses. This protects your client's privacy, their friend's privacy, and reassures them that this is not spam, it's simply an email from a friend.
Here are all of the other goodies that come along with it:
Social Media: Besides using the email distribution, you and your client can also post your announcement to their Facebook wall. The company is currently in the midst of adding Craigslist, MySpace and Twitter to the roster.
Tracking: This tool tracks the number of hits that go to the announcement, the number of visits to your website as a result of the announcement, and how many people send you an email from the announcement.
No Limit: You pay a monthly subscription fee, so you have an unlimited announcements you can use for all of your clients, for multiple purposes.
Get Creative: It features a full text editor, which allows you to customize your announcement - embedding video and hyperlinks as you please. For ease of use, every announcement already includes a link to add virtual tours or video tours.
Variety of Marketing: You can use AnnounceMyMove to create custom newsletters, recruitment messages, invitations, special event announcements and more.
If you need a little help getting this started, get your Real Estate Virtual Assistant on the phone and tell them to incorporate this into your marketing plan. And if you were wondering ... the answer is no. We have no vested interest in this company. We just thought we’d share!
Marketing & Copywriting Coordinator