Does Brand Matter Anymore?

By
Real Estate Agent with RE/MAX Realty Specialists Inc.,
What Agents do for you!


Does market share matter anymore? Is everything about a personal connect and engagement on Facebook or Social Media?

What do you think?

If you have clients that are relocating to Toronto or Mississauga I would be pleased to send you a referral and a tin of Tim Horton's Coffee. Its the Canadian way, eh.
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Show All Comments
Rainmaker
179,303
Kristyn Grewell
CENTURY 21 Goodyear Green Edmond, OK - Edmond, OK
Edmond, OK Homes, Oklahoma Relocation Services

I think that brand loyalty will always matter to a certain percentage of our clients.

October 29, 2010 08:38 AM #1
Rainmaker
224,692
Lynda White
Bluegrass Homes & Farms Realty, Agent Know How - Louisville, KY
Admin. Mgr., Keller Williams Realty

I've been reading a lot about social media lately, and what you put out there on the social media IS your brand.

Gary Vaynerchuk in Crush It recommends you build your own brand online, even if working for someone else. I see his point, too. You take your reputation with you everywhere you go.

Personally, in my shopping, I am very loyal to brands and service providers. If I like a brand, I tell many people about it. I do try new things from time to time because I don't want to miss out on something better for loyalty's sake, but 9 times out of 10 I'll go back to the original brand anwyay.

A service provider, though, is a different story. If I like the way someone provides service, I have the "if it ain't broke, don't fix it" attitude. Good service providers are hard to find.

October 29, 2010 08:47 AM #2
Rainer
164,130
Mike Leibel
CIR Realty - Calgary, Chestermere, Balzac & Airdrie - Calgary, AB
Associate Broker
Hi David, I think that social media allows us to etend our reach, and our relationships substancially. I can build relationships even before I've flown out to meet them!
November 02, 2010 11:09 AM #3
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Rainmaker
243,227

David Pylyp

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