Does Brand Matter Anymore?

By
Real Estate Agent with RE/MAX Realty Specialists Inc.,
What Agents do for you!


Does market share matter anymore? Is everything about a personal connect and engagement on Facebook or Social Media?

What do you think?

If you have clients that are relocating to Toronto or Mississauga I would be pleased to send you a referral and a tin of Tim Horton's Coffee. Its the Canadian way, eh.
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Topic:
ActiveRain Community
Location:
Ontario York Region Toronto Humber Bay Shore
Groups:
Condo Specialists
Rainmaking - Internet Marketing Strategies
RE/MAX Active Rain Bloggers
RE/MAX Ontario-Atlantic
Toronto (Canada) Real Estate
Tags:
remax
oakville
mississauga
toronto
relocation
listing
transfer
marketing

Comments 3 New Comment

Rainmaker
179,303
Kristyn Grewell
Edmond, OK Homes, Oklahoma Relocation Services
CENTURY 21 Goodyear Green Edmond, OK

I think that brand loyalty will always matter to a certain percentage of our clients.

October 29, 2010 08:38 AM
Rainmaker
217,118
Lynda White
Admin. Mgr., Keller Williams Realty
Bluegrass Homes & Farms Realty, Agent Know How

I've been reading a lot about social media lately, and what you put out there on the social media IS your brand.

Gary Vaynerchuk in Crush It recommends you build your own brand online, even if working for someone else. I see his point, too. You take your reputation with you everywhere you go.

Personally, in my shopping, I am very loyal to brands and service providers. If I like a brand, I tell many people about it. I do try new things from time to time because I don't want to miss out on something better for loyalty's sake, but 9 times out of 10 I'll go back to the original brand anwyay.

A service provider, though, is a different story. If I like the way someone provides service, I have the "if it ain't broke, don't fix it" attitude. Good service providers are hard to find.

October 29, 2010 08:47 AM
Rainer
153,410
Mike Leibel
Associate Broker
CIR Realty - Calgary, Chestermere, Balzac & Airdrie
Hi David, I think that social media allows us to etend our reach, and our relationships substancially. I can build relationships even before I've flown out to meet them!
November 02, 2010 11:09 AM
Rainmaker
239,305

David Pylyp

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News, views, rants and commentary about Toronto west Real Estate issues and Local Community events from David Pylyp. Experience is not expensive... It is Priceless!