The power of the spider’s web

By
Real Estate Agent with Keller Williams Realty

Why do spiders use a web? Well, to catch their next meal. But, can you use their same basic concept to help you get your next meal?

 Photo courtesy of Vangel_PL

If you plan a web of advertising that like a spider's web catches everyone you want, you can't lose. But, it can be very expensive.

So draw a strait line on a piece of paper right now. This line is equal to one form of advertising. Now draw a
second line, now a third and even a fourth line. These lines can even cross each other if you want. But each has to be a straight line!

These 4 lines equal the average number of ways agents advertise themselves and their listings. If a spider were to build his web with only 4 lines do you think he would catch much?

So why do you think your web that signifies your advertising is going to do much better? Now, imagine if you had 100's of advertising lines all crossing each other all with the same target audience, would you have a better chance of catching your next meal?

You bet you would! So think like a spider and build a web of adverting with one target in mind. Not one string of advertising targeting many different clients. You won't catch a thing, and maybe starving by meal time!

Posted by


Todd Clark (broker w/ Ken's Home Team)
Keller Williams Realty
Todd@IFoundYourNewHome.com
Phone: (503)524-9494
Fax: (503)746-9573

 

 

 

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 I am a licensed Realtor who specializes in Washington County, Oregon and also work in both Clackamas and Multnomah Counties including the cities of Aloha, Beaverton, Canby, Clackamas, Gladstone, Gresham, Happy Valley, Hillsboro, Milwaukie, Oregon City, Sherwood and Tigard. All information contained in these posts are copyrighted and cannot be used without prior written approval authorization from the author me Todd Clark. If you are looking for an outstanding agent please give me a call I would love to help you with all your real estate needs.

 

What if there was a way you could search the  MLS for FREE just like Realtors

Now you can access the MLS using similar tools as Realtors. You are in control of what you want to search for, and you can search the MLS at your leisure. The information you submit in the form below can also be used to put you on an automated system where you'll be emailed all homes that meet your search criteria. You'll get internet access to a website that includes pictures, prices, and addresses to real estate that's listed in the MLS!

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Topic:
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Comments 5 New Comment

Show All Comments
Rainer
80,766
Jason Romrell
Business Attorney and Success Advisor
So you just gotta be able to afford all the web?  LOL.  Great post.  It's just a matter of resources.  If you had to prioritize the top 4, what would you do?
September 05, 2007 10:56 AM
Ambassador
2,032,195
Todd Clark
Broker - Beaverton, Oregon Real Estate Expert - (503) 524-9494
Keller Williams Realty

Jason, If I can't afford something I find someone who can and have them pay for it! Sounds silly, but I have a lot of my advertising paid by others for the privilege of putting there name on my stuff in hopes of getting a client call.

 

September 06, 2007 12:03 AM
Rainer
11,506
Nicole Garner
Not Available
I love this post...I book-marked it, and gave you a 5. Thank you so much for sharing your useful tips with us.
September 06, 2007 12:23 PM
Ambassador
2,032,195
Todd Clark
Broker - Beaverton, Oregon Real Estate Expert - (503) 524-9494
Keller Williams Realty
Nicole - Glad you liked it, I think I'm going to be posting some of my favorite free advertising tips here in the next couple weeks, so stay tuned.
September 07, 2007 10:26 AM
Rainer
62,369
John Wingate
Salisbury MD Real Estate, 302.339.5185, Salisbury, MD Homes
EXIT Shore Realty

This was an awesome blog to teach people. I learned about the search engines spiders in college and this is something we all need to keep updated as things change quickly.

October 31, 2011 06:26 PM
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Todd Clark

Broker - Beaverton, Oregon Real Estate Expert - (503) 524-9494
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