Many of you know of my wife Diane. She doesn't blog, but I write about her from time to time. I swear she is her grandmother reincarnated. She loves to garden, owns four dogs, never met a stranger, gets up every day to feed the dogs, do her exercise routine on the Wii and have her devotions. Yeah, she's alright!
Diane works at a bank. And one of the rules at the bank is that the employees cannot be on Facebook through the day. Quite frankly, I'm surprised they even have access to the Internet. But knowing the folks who own and run the bank, I'm sure there is a very good reason why they do...otherwise they wouldn't.
Recently, someone commented to me that it must be nice to be able to "play" on Facebook all day. Hmmm, play on Facebook all day. Hmmmm. That got me to thinking about why someone would think that Real Estate folks "play" on Facebook. Obviously, there is a lack of understanding here!
So, let me set the record straight...
So, let me set the record straight...1. Facebook is a place to connect with people. According to Facebook statistics, 50% of the more than 500 million users log onto Facebook daily. And the average user has about 130 friends and is connected to 80 community pages, groups and events. Why do I spend lots of time on Facebook each day? Because that's where lots and lots and lots of people are. And when you are self-employed, you have to find ways to connect with people. Facebook is ONE of MANY ways I do that.
2. And I'm not playing while I'm on Facebook either. I'm advertising houses for sale. And I'm sharing my blogs. I'm setting up community pages. And I'm intereacting with people too. When you sell stuff, you have to stay in front of people as much as possible. That's why I go to lunch with people and drop by the bank from time to time and meet and great other new small business owners. Establishing relationships is the foundation of building a business. But it is more than that too. Establishing relationships is also what life is about. Even if nobody never buys a house from me or lets me list their house, increasing your sphere of inlfluence and circle of friendships is a natural part of life. Remember, we were made to connect to others. Relationships are how we connect to others. This is why you will never ever see me playing Facebook games. That is playing on Facebook and I don't have time or interest in that.
How about some practical application from Diane the banker?...
Diane is one of those people in life who never meets a stranger. I've mentioned this before, but she's got this amazing ability to make even the toughest biker - gang member - Mr. Tattoo guy smile and turn into a non-threatening "softie" around her. She's got people flocking to the bank to open their new accounts with her. And part of the reason is because she is genuine. She really does care about people. And they respond to her because they know she isn't just being nice to them in order to get them to come to the bank. She is being nice to them because she has learned how to live life without judging others.
This is something she is constantly teaching me. It is hard, but I am learning that it is the true secret to happiness. When I make a friendship or build up someone or make someone smile (who I normally would not care to talk to) it makes me smile. And it helps me keep grumpy Bob in the closet.
And that is part of the reason I spend time on Facebook during the daytime. It is a community where, alongside business opportunities, I also find opportunity to engage others, maybe make folks smile and practice that golden rule thing Diane reminds me about all the time!