Your Titles In Craigslist Postings Don't Have To Be Boring

By
Services for Real Estate Pros NMLS #470728
http://actvra.in/4dMP

Earlier this year I posted a blog about catchy listing titles in online postings that generated many good comments - http://activerain.com/blogsview/1463858/craigslist-postings-write-me-a-title-buyers-can-t-refuse.

Since then I've added more unique posting titles intended to attract a prospective buyer to at least open the link and read the listing content.  Using html code from my account at www.craigslistadtracker.com I've tracked the page views and repeat reviews relative to more generic titles.

I post 30 to 50 listings per day for my real estate clients, so the sample size over time is large.  Since February 2010 I've had almost 300,000 page views from various postings.  Those postings with creative titles tend to generate more views, including repeat views.  I can't say that the creative headings resulted in a closed transaction, but it helped with the listing's online exposure.

Feel free to use titles like these in your own postings.  They're not Shakespeare, but they help listings to stand out amongst a sea of titles on craigslist.  I'm looking forward to reading the creative title suggestions in the comments section!

  • Moving Sale - We Want To Move & You Want To Buy. Let's Talk!
  • In Vegas The House Always Wins. Here Your Offer Wins The House!
  • We Need You To Buy, So That We Can Say Bye-Bye
  • The Price Is Right - Let's Make A Deal
  • The Key To Owning This Home Is In Your Offer
  • It's Not Complex. It's A Duplex. You Can Own It And Rent It!
  • You Can Own The White House (In Eugene, Not Washington, DC)
  • Don't Say Goodbye To This Good Buy!
  • Looking For A Distressed Seller, Not A Distressed House?
  • This House Is A Keeper. It Doesn't Need A Housekeeper!
  • Not A Garage Sale. You Can Buy The Whole House!
  • Foreclosure - The Bank Needs Your Good Offer For Closure
  • Short Sale - Make Us An Offer The Bank Can't Refuse
close

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  1. Laurie Murray 12/12/2011 01:02 PM
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Topic:
Real Estate Sales and Marketing
Groups:
Free Online Marketing Ideas!
Marketing Using Craigslist
Rainmaking - Internet Marketing Strategies
SHARE YOUR FREEBIES
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Tags:
craigslist postings
creative titles
obst business solutions team
rick obst
online marketing

Comments 31 New Comment

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Ambassador
665,462
Ann Allen Hoover
CDPE SRES ASP e-PRO Realtor - Homes for Sale - AL
RE/MAX Advantage South

Hi Rick!  I appreciate the ideas.  Creativity escapes me when I sit down to write a property description.

November 15, 2010 12:09 PM
Rainmaker
239,876
Joyce Godwin
RE/MAX Realty Center, Houston Area Relocation Info
12810 Telge,Cypress,TX 77429 -Houston,Cypress,Spring,Tomball

Thanks for the ideas!

Should this be an ongoing list of comments where we can all come back to 1) if we think of an ad line to add/contribute, 2) if we are looking for more ideas?  

November 16, 2010 04:39 PM
Rainmaker
894,756
Rick Obst
Rick Obst

Todd - Glad that you're discovering the beautiful Southwest.  If you're like me, you love returning to the Pacific Northwest too.  In regards to your suggested title, how about "The House Is Large, And So Is The Agent's Ego!"

Ann - You're probably more creative than you think.  What would a potential buyer want to read in the property description?

Joyce - My goal for this blog is to have other AR members post their ideas too.  Stop back for more ideas and contribute your own.  That's the power of the Rain.

November 16, 2010 08:57 PM
Rainmaker
397,835
Kathryn Acciari
Realtor - CDPE, CIAS, Sturbridge MA Real Estate
RE/MAX Professional Associates, with offices in Sturbridge, Charlton, Auburn, Spencer, and Shrewsbury

Very creative, Rick.  I can definitely use some oomph in my craigslist ads.  Just in time for the weekend.

November 18, 2010 10:13 AM
Rainer
20,655
Deborah Hill
(310) 462-6007
M Residential Real Estate

Rick,

Can you tell me what I am doing wrong.  I had one lady who did like the catchy title and wished me much success.  All of the others were just spam. 

December 05, 2010 10:46 PM
Rainmaker
894,756
Rick Obst
Rick Obst

Deborah, Unfortunately catchy titles aren't a magic bullet to sell a listing.  They merely entice prospective buyers to learn more about what is being offered for sale.  I don't receive a lot of serious inquiries from buyers, but those that do often work out.  People on craigslist are usually looking for bargains or out of the area.

Besides generating leads, the biggest benefit of the catchy titles to me is the increased exposure the listings get on craigslist.  It's nice to show a seller that their home was viewed 500+ times on craigslist over 2-3 weeks.  I track this using www.craigslistadtracker.com.

As for eliminating spam, that's hard.  I use a different, dedicated e-mail address for my clients' craigslist accounts.  I also don't include the e-mail address in the body of the post.  Serious leads will usually call the phone number in the ad rather than reply by e-mail anyway.  It takes me about two seconds to determine if the e-mail from craigslist is legitimate or not, so not a lot of time is wasted sifting through to find the good leads.

December 07, 2010 12:10 PM
Rainer
20,655
Deborah Hill
(310) 462-6007
M Residential Real Estate

Hi Rick,

Thanks for the info.  I do have a question.  How often do you repost properties on craigslist.  I am new to lead generating and want to learn.

Thanks again.

 

 

December 08, 2010 12:13 AM
Rainmaker
894,756
Rick Obst
Rick Obst

Deborah, Craigslist permits reposting every 48 hours.  Eugene, OR has a fairly active craigslist board, so I repost every two days to remain on the first page.  Areas that aren't as active don't need that frequency.  The reposting process is a simple one, so you could have a son or daughter do it for you or pay someone if you're busy.

Don't expect a lot of leads, but it's one more lead generation tool and sellers like to see that you're actively promoting their property.

December 08, 2010 10:26 AM
Rainmaker
187,925
Larry Atkins
State Wide Realty Co.

Thanks for the ad tracker link, I have not used that before but have often thought of researching a method for tracking Craiglist ads. I've printed your list out and will test it. Thanks again for sharing.

December 08, 2010 02:37 PM
Rainmaker
129,326
Jim Little
Your Sun City Arizona Realtor
Ken Meade Realty

I think I will modify a few of these headlines, and no just for CL

December 23, 2010 11:04 AM
Rainmaker
894,756
Rick Obst
Rick Obst

Jim, You're right.  Headlines like these can be used in many places or integrated into text descriptions.

December 23, 2010 12:20 PM
Rainmaker
254,543
Jill Watts
Clark County, WA Is A Great Place To Live! Call Me
Realty Pro, Inc.

Hi Rick...I put my email address in with the Craigslist. My first line of my craigslist ad is always: "Email me for more information about this house at jillwatts@kw.com, Call me to tour it Today! 360-852-1689" I get lots of people who will email for the price that I've left out or etc. Then I put them on a emailing campaign and a rmls feed. I've gotten buyers this way.

December 23, 2010 12:36 PM
Rainmaker
894,756
Rick Obst
Rick Obst

Jill, Do you see an increase in spam e-mails too with this approach?  I eventually removed the actual e-mail address in the postings to reduce the spam.  I recently posted a basic ad for a not yet listed home near the University of Oregon.  The list price wasn't shown and it generated an impressive number of page views and a few phone calls and e-mails.  Your approach works to get prospective buyers.  Thanks for commenting.

December 23, 2010 02:43 PM
Rainmaker
693,641
Lanre Folayan
Buy a home in Washington DC. Sell your DC Home Now
Keller Williams Capital Properties-Buy a home in Washington DC. Sell a home in Washington DC

Rick I heard Ben Kinney talk about Catchy titles yesterday on Raincamp. He talked about using Catchy Titles on Craigslist. He also talked about how he posts like 50 Ads to Craigslist. I see you do the same thing too. Do you use a tool? And if you do,what is it? Please share.

Can really think of catchy titles. But I have that I currently have two titles that I am working on re-writing

  • This house sure looks ugly. So why dont you make it look good like you.
  • You + this house=A happy home.

Thanks for sharing your catchy titles Rick. Have a great weekend.

 

September 10, 2011 01:20 AM
Rainmaker
449,351
Sarah Oswald
Broker, Realtor, CDPE, CIAS, SFR , Investor
Eastvale Team Realty & Property Mgmt

Rick - thank you for your headlines suggestions for Craigslist. It is no wonder you are getting so many leads off of it.  

December 05, 2012 03:00 PM
Rainmaker
894,756
Rick Obst
Rick Obst

Sarah & Les: The catchy title is the first step.  The goal is to get the reader to be curious enough to click the link, open and read the listing ad, and then contact the agent to learn more.  The more exposure that a listing has, the better the chance of buyer activity (assuming the property is properly priced).

December 06, 2012 06:49 AM
Rainmaker
181,636
Sherry Chastain
Realtor, Selling Homes, Lake Properties,Luxury Homes,Short Sales
Hendersonville, Nashville, Old Hickory, Lebanon Tennessee

Old post but I think these headlines could use a revival! I'm using them!

February 10, 2013 08:32 PM
Rainmaker
894,756
Rick Obst
Rick Obst

Sherry:  Feel free to use any and all headlines.  Then stop back here and share some creative headlines that you've made up to attract reader attention.

February 11, 2013 06:02 AM
Rainmaker
254,543
Jill Watts
Clark County, WA Is A Great Place To Live! Call Me
Realty Pro, Inc.
Here are some we've used in years past: Here are the homes your dog picked out. (homes with acreage or fences) Homes with romantic potential (fireplace) Howdy Cowboy, home on the range? Creaky Knees? (master on main or ranch homes)
February 11, 2013 06:22 AM
Rainmaker
894,756
Rick Obst
Rick Obst

Jill: Thanks for sharing these titles.  It can be fun to get the creative juices flowing and come up with titles that entice people to want to read more.  That's true for blog posts too.

February 11, 2013 06:29 AM
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