Your Titles In Craigslist Postings Don't Have To Be Boring

By
Industry Observer
http://actvra.in/4dMP

Earlier this year I posted a blog about catchy listing titles in online postings that generated many good comments - http://activerain.com/blogsview/1463858/craigslist-postings-write-me-a-title-buyers-can-t-refuse.

Since then I've added more unique posting titles intended to attract a prospective buyer to at least open the link and read the listing content.  Using html code from my account at www.craigslistadtracker.com I've tracked the page views and repeat reviews relative to more generic titles.

I post 30 to 50 listings per day for my real estate clients, so the sample size over time is large.  Since February 2010 I've had almost 300,000 page views from various postings.  Those postings with creative titles tend to generate more views, including repeat views.  I can't say that the creative headings resulted in a closed transaction, but it helped with the listing's online exposure.

Feel free to use titles like these in your own postings.  They're not Shakespeare, but they help listings to stand out amongst a sea of titles on craigslist.  I'm looking forward to reading the creative title suggestions in the comments section!

  • Moving Sale - We Want To Move & You Want To Buy. Let's Talk!
  • In Vegas The House Always Wins. Here Your Offer Wins The House!
  • We Need You To Buy, So That We Can Say Bye-Bye
  • The Price Is Right - Let's Make A Deal
  • The Key To Owning This Home Is In Your Offer
  • It's Not Complex. It's A Duplex. You Can Own It And Rent It!
  • You Can Own The White House (In Eugene, Not Washington, DC)
  • Don't Say Goodbye To This Good Buy!
  • Looking For A Distressed Seller, Not A Distressed House?
  • This House Is A Keeper. It Doesn't Need A Housekeeper!
  • Not A Garage Sale. You Can Buy The Whole House!
  • Foreclosure - The Bank Needs Your Good Offer For Closure
  • Short Sale - Make Us An Offer The Bank Can't Refuse
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Rick Obst is an Arizona native who moved to Eugene, Oregon in 2005 and fell in love with the verdant Pacific Northwest.  He works as a Regional Marketing Manager for the Home Lending division of a large community bank and enjoys photography and discovering the many people, places, and events that make this part of the world so special.

To learn more about Eugene, Lane County, and western Oregon, visit 365 and More Things to do in Lane County, Oregon on Facebook.  You'll see hundreds of pictures and links to discover the beauty and attractions of this special area.

 

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  1. Laurie Murray 12/12/2011 01:02 PM
Topic:
Real Estate Sales and Marketing
Groups:
The Art Of Marketing You
SHARE YOUR FREEBIES
Rainmaking - Internet Marketing Strategies
Marketing Using Craigslist
Free Online Marketing Ideas!
Tags:
craigslist postings
creative titles
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rick obst
online marketing

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Ambassador
667,270
Ann Allen Hoover
RE/MAX Advantage South - Hoover, AL
CDPE SRES ASP e-PRO Realtor - Homes for Sale - AL

Hi Rick!  I appreciate the ideas.  Creativity escapes me when I sit down to write a property description.

Nov 15, 2010 12:09 PM #12
Rainmaker
240,331
Joyce Godwin
12810 Telge,Cypress,TX 77429 -Houston,Cypress,Spring,Tomball - Cypress, TX
RE/MAX Realty Center, Houston Area Relocation Info

Thanks for the ideas!

Should this be an ongoing list of comments where we can all come back to 1) if we think of an ad line to add/contribute, 2) if we are looking for more ideas?  

Nov 16, 2010 04:39 PM #13
Rainmaker
946,225
Rick Obst
Eugene, OR
Regional Marketing Mgr in Eugene, OR

Todd - Glad that you're discovering the beautiful Southwest.  If you're like me, you love returning to the Pacific Northwest too.  In regards to your suggested title, how about "The House Is Large, And So Is The Agent's Ego!"

Ann - You're probably more creative than you think.  What would a potential buyer want to read in the property description?

Joyce - My goal for this blog is to have other AR members post their ideas too.  Stop back for more ideas and contribute your own.  That's the power of the Rain.

Nov 16, 2010 08:57 PM #14
Rainmaker
402,301
Kathryn Acciari
RE/MAX Professional Associates, with offices in Sturbridge, Charlton, Auburn, Spencer, and Shrewsbury - Sturbridge, MA
Realtor - CDPE, CIAS, Sturbridge MA Real Estate

Very creative, Rick.  I can definitely use some oomph in my craigslist ads.  Just in time for the weekend.

Nov 18, 2010 10:13 AM #15
Rainer
20,955
Deborah Hill
M Residential Real Estate - Los Angeles, CA
(310) 462-6007

Rick,

Can you tell me what I am doing wrong.  I had one lady who did like the catchy title and wished me much success.  All of the others were just spam. 

Dec 05, 2010 10:46 PM #16
Rainmaker
946,225
Rick Obst
Eugene, OR
Regional Marketing Mgr in Eugene, OR

Deborah, Unfortunately catchy titles aren't a magic bullet to sell a listing.  They merely entice prospective buyers to learn more about what is being offered for sale.  I don't receive a lot of serious inquiries from buyers, but those that do often work out.  People on craigslist are usually looking for bargains or out of the area.

Besides generating leads, the biggest benefit of the catchy titles to me is the increased exposure the listings get on craigslist.  It's nice to show a seller that their home was viewed 500+ times on craigslist over 2-3 weeks.  I track this using www.craigslistadtracker.com.

As for eliminating spam, that's hard.  I use a different, dedicated e-mail address for my clients' craigslist accounts.  I also don't include the e-mail address in the body of the post.  Serious leads will usually call the phone number in the ad rather than reply by e-mail anyway.  It takes me about two seconds to determine if the e-mail from craigslist is legitimate or not, so not a lot of time is wasted sifting through to find the good leads.

Dec 07, 2010 12:10 PM #17
Rainer
20,955
Deborah Hill
M Residential Real Estate - Los Angeles, CA
(310) 462-6007

Hi Rick,

Thanks for the info.  I do have a question.  How often do you repost properties on craigslist.  I am new to lead generating and want to learn.

Thanks again.

 

 

Dec 08, 2010 12:13 AM #18
Rainmaker
946,225
Rick Obst
Eugene, OR
Regional Marketing Mgr in Eugene, OR

Deborah, Craigslist permits reposting every 48 hours.  Eugene, OR has a fairly active craigslist board, so I repost every two days to remain on the first page.  Areas that aren't as active don't need that frequency.  The reposting process is a simple one, so you could have a son or daughter do it for you or pay someone if you're busy.

Don't expect a lot of leads, but it's one more lead generation tool and sellers like to see that you're actively promoting their property.

Dec 08, 2010 10:26 AM #19
Rainmaker
194,815
Larry Atkins
State Wide Realty Co. - Farmville, VA

Thanks for the ad tracker link, I have not used that before but have often thought of researching a method for tracking Craiglist ads. I've printed your list out and will test it. Thanks again for sharing.

Dec 08, 2010 02:37 PM #20
Rainmaker
129,326
Jim Little
Ken Meade Realty - Sun City, AZ
Your Sun City Arizona Realtor

I think I will modify a few of these headlines, and no just for CL

Dec 23, 2010 11:04 AM #21
Rainmaker
946,225
Rick Obst
Eugene, OR
Regional Marketing Mgr in Eugene, OR

Jim, You're right.  Headlines like these can be used in many places or integrated into text descriptions.

Dec 23, 2010 12:20 PM #22
Rainmaker
270,557
Jill Watts
Realty Pro, Inc. - Vancouver, WA
Clark County, WA Is A Great Place To Live! Call Me

Hi Rick...I put my email address in with the Craigslist. My first line of my craigslist ad is always: "Email me for more information about this house at jillwatts@kw.com, Call me to tour it Today! 360-852-1689" I get lots of people who will email for the price that I've left out or etc. Then I put them on a emailing campaign and a rmls feed. I've gotten buyers this way.

Dec 23, 2010 12:36 PM #23
Rainmaker
946,225
Rick Obst
Eugene, OR
Regional Marketing Mgr in Eugene, OR

Jill, Do you see an increase in spam e-mails too with this approach?  I eventually removed the actual e-mail address in the postings to reduce the spam.  I recently posted a basic ad for a not yet listed home near the University of Oregon.  The list price wasn't shown and it generated an impressive number of page views and a few phone calls and e-mails.  Your approach works to get prospective buyers.  Thanks for commenting.

Dec 23, 2010 02:43 PM #24
Rainmaker
729,102
Lanre-"THE REAL ESTATE FARMER" Folayan
Keller Williams Capital Properties-Buy a home in Washington DC. Sell a home in Washington DC - Washington, DC
How much is my Washington DC House Worth?

Rick I heard Ben Kinney talk about Catchy titles yesterday on Raincamp. He talked about using Catchy Titles on Craigslist. He also talked about how he posts like 50 Ads to Craigslist. I see you do the same thing too. Do you use a tool? And if you do,what is it? Please share.

Can really think of catchy titles. But I have that I currently have two titles that I am working on re-writing

  • This house sure looks ugly. So why dont you make it look good like you.
  • You + this house=A happy home.

Thanks for sharing your catchy titles Rick. Have a great weekend.

 

Sep 10, 2011 01:20 AM #25
Rainmaker
543,264
Sarah & Les Oswald
Eastvale Team Realty & Property Mgmt - Corona, CA
Broker, Realtor, CDPE, CIAS, SFR , Investor

Rick - thank you for your headlines suggestions for Craigslist. It is no wonder you are getting so many leads off of it.  

Dec 05, 2012 03:00 PM #26
Rainmaker
946,225
Rick Obst
Eugene, OR
Regional Marketing Mgr in Eugene, OR

Sarah & Les: The catchy title is the first step.  The goal is to get the reader to be curious enough to click the link, open and read the listing ad, and then contact the agent to learn more.  The more exposure that a listing has, the better the chance of buyer activity (assuming the property is properly priced).

Dec 06, 2012 06:49 AM #27
Rainmaker
181,638
Sherry Chastain
Hendersonville, Nashville, Old Hickory, Lebanon Tennessee - Hendersonville, TN
Realtor, Selling Homes, Lake Properties,Luxury Homes,Short Sales

Old post but I think these headlines could use a revival! I'm using them!

Feb 10, 2013 08:32 PM #28
Rainmaker
946,225
Rick Obst
Eugene, OR
Regional Marketing Mgr in Eugene, OR

Sherry:  Feel free to use any and all headlines.  Then stop back here and share some creative headlines that you've made up to attract reader attention.

Feb 11, 2013 06:02 AM #29
Rainmaker
270,557
Jill Watts
Realty Pro, Inc. - Vancouver, WA
Clark County, WA Is A Great Place To Live! Call Me
Here are some we've used in years past: Here are the homes your dog picked out. (homes with acreage or fences) Homes with romantic potential (fireplace) Howdy Cowboy, home on the range? Creaky Knees? (master on main or ranch homes)
Feb 11, 2013 06:22 AM #30
Rainmaker
946,225
Rick Obst
Eugene, OR
Regional Marketing Mgr in Eugene, OR

Jill: Thanks for sharing these titles.  It can be fun to get the creative juices flowing and come up with titles that entice people to want to read more.  That's true for blog posts too.

Feb 11, 2013 06:29 AM #31
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Rick Obst

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