Exposing yourself out there in the world of the Internet, I believe is key for today's Real Estate Business.
Keeping it business is also a huge element that cannot be overlooked. Don't put it on the Internet if its not appropriate.
Can you just imagine the kids today applying for a job in the future and what they put on the internet today will effect them tomorrow. Believe me they will get searched - any if anything isn't to par, bye bye job.
I have exposed myself on the Internet for years for my Real Estate Business. I blog, I have several websites, and social media outlets. I enjoy this, and spend time working at this - however I don't spend endless hours at it either. I'm in the middle. Most Realtors don't even start.
If I can offer a word of advice. Start slow, ACTIVE RAIN - get blogging. Make yourself a local expert in your area.
I recently was hired by a buyer- because I had mentioned in my bio that I have NEW HOME SALES EXPERIENCE, and that I have worked in new homes on and off for years. They are buying a home and I will be listing their current home in the future.
So blogging does work and the key is to keep at it. Something will stick sooner or later = business.