How to Create a Massive Online Footprint for your Listings

Reblogger Real Bird
Real Estate Services with RealBird Inc.

Excellent post by Eric Kodner on how to dominate Google's SERP for your listings. See the re-blogged post below.

Note that the #1 match (!) below the map on the screenshot - for 2984 North Shore Road, LaPointe, WI 54850 - is his single property website on RealBird . We wrote about the importance of address SEO before, but Eric's post is absolutely right on target.

Eric - Thanks for the re-blog option !


Original content by Eric Kodner


Most real estate professionals tend to concentrate on building their own individual online identity (or if you're an independent broker/owner like me, building an online company identity).  There's nothing wrong with that.  When they can find you, they can find your listings and learn about your services, right?

But what about building a massive online identity for your listings?

What better way is there to get your properties out in front of the public?  And there's nothing that demonstrates more clearly to your sellers that you are giving them online exposure that few agents know how to do.

You can dominate the first half-dozen (or more) pages of Google for your Seller's address.  Here's what that looks like on the Web:

2984 N Shore Rd search page one - Madeline Island Realty

[Google search for "2984 North Shore Road, LaPointe, WI 54850" - Image by Madeline Island Realty]

Pages two, three, four, five and six of the same search look almost identical.  Each page is saturated with links to the same property.

In fact, today's search showed that the first twelve pages of results all predominantly linked to this listing.  My seller was able to view page after page of search results, nearly all of which pointed viewers to the seller's property.

Want to show a seller that you're doing all you can to market his or her property?  There's no better way than to be able to show them a hundred or more links to their listing.

This is the power of LISTING BY ADDRESS on the Web.  It seems so simple, yet for some reason I see very few agents doing this.

Here's what you need to do to achieve these results:


Use the street address, city, state and zip code for each listing and make that street address your listing title.  When you blog about a listing, the address should begin the title of that post. 

Property titles like "Three bedroom charmer on Lake Superior" are nice, but they're not worth much in a Google search. 


I'm not here to promote products or services, but my listings are syndicated via RealBird, TourFactory and other sites.  Those sites have their own syndication networks.  Take a look at the first twelve pages of my search above and you'll see how wide your "reach" can be using syndication.


Virtual tours of my listings are embedded in the right-hand margin of my ActiveRain blogs (yes, I have two of them, one for each state where I own a real estate business). You will see YouTube videos embedded in some of my ActiveRain posts, some of which were generated using Windows PhotoStory.  You'll notice that each listing by address which is embedded on my blog shows up in searches for any of the other properties that are also embedded. 


I use a number of free sites to promote my listings.  These listings are promoted on ActiveRain, Twitter, Facebook, LinkedIn, Naymz and Google Buzz.  They also show up on YouTube, Craigslist, Kijiji, Trulia, Zillow, Previsite and Backpage.  There are many other free or inexpensive listing options too numerous to mention here.

Most syndication sites allow you to link to your own company or agent website, so you can still derive the promotional value and SEO benefit from listing by address.


Madeline Island Realty Virtual Tours - TourFactory

Contact Broker Eric Kodner about waterfront properties on Lake Minnetonka, Lake Superior and throughout Minnesota and Wisconsin.

Madeline Island Realty (WI) and Wayzata Lakes Realty (MN)

Real Estate Brokerage in Wisconsin & Minnesota

Phone or Text Message 612.670.2539

Scan or click on the QR Code below to visit our Website: - Madeline Island Real Estate



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Blogging & SEO

Comments 14 New Comment

Bill Gassett
Metrowest Massachusetts Real Estate
RE/MAX Executive Realty

Z I have taken this concept one step further and have created sign riders that say "Google this address"!

November 22, 2010 07:41 AM
Real Bird
RealBird Inc.

Bill - That's a great idea ! Thanks for sharing

November 22, 2010 01:48 PM
Rebecca Diamond
Main Line Homes for Sale
Keller Williams Main Line Realty

Thanks for opening my eyes on this. You gave me a new way to look at the concept of broadcasting a listing. Quick Question: is Real Bird a framed IDX solution or is it integrated?

December 02, 2010 12:51 PM
Michelle Carr-Crowe Just Call 408-252-8900 Luxury Homes in Top Silicon Valley Schools-San Jose, Cupertino, Saratoga & Palo Alto
Family Helping Families Buy & Sell Homes 40+ Years
Just Call 408-252-8900 Lynbrook Homes Cupertino KW

I agree this is a great concept and definitely helps the seller see what I'm doing to promote the home.

December 14, 2010 03:28 AM
Vickie Nagy
Broker for San Ramon, Danville, Dublin, Pleasanton
Vickie Nagy, Broker Associate Realty ONE Group BMC Associates | BRE#01363932

Thanks, I needed to see this. I have been thinking about adding Real Bird and I know the special ends tomorrow.

December 18, 2010 11:23 AM

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