How to Create a Massive Online Footprint for your Listings

Reblogger Real Bird
Services for Real Estate Pros with RealBird Inc.
http://actvra.in/qX4

Excellent post by Eric Kodner on how to dominate Google's SERP for your listings. See the re-blogged post below.

Note that the #1 match (!) below the map on the screenshot - for 2984 North Shore Road, LaPointe, WI 54850 - is his single property website on RealBird . We wrote about the importance of address SEO before, but Eric's post is absolutely right on target.

Eric - Thanks for the re-blog option !

 

Original content by Eric Kodner

HOW TO CREATE A MASSIVE ONLINE FOOTPRINT FOR YOUR LISTINGS

Most real estate professionals tend to concentrate on building their own individual online identity (or if you're an independent broker/owner like me, building an online company identity).  There's nothing wrong with that.  When they can find you, they can find your listings and learn about your services, right?

But what about building a massive online identity for your listings?

What better way is there to get your properties out in front of the public?  And there's nothing that demonstrates more clearly to your sellers that you are giving them online exposure that few agents know how to do.

You can dominate the first half-dozen (or more) pages of Google for your Seller's address.  Here's what that looks like on the Web:

2984 N Shore Rd search page one - Madeline Island Realty

[Google search for "2984 North Shore Road, LaPointe, WI 54850" - Image by Madeline Island Realty]

Pages two, three, four, five and six of the same search look almost identical.  Each page is saturated with links to the same property.

In fact, today's search showed that the first twelve pages of results all predominantly linked to this listing.  My seller was able to view page after page of search results, nearly all of which pointed viewers to the seller's property.

Want to show a seller that you're doing all you can to market his or her property?  There's no better way than to be able to show them a hundred or more links to their listing.

This is the power of LISTING BY ADDRESS on the Web.  It seems so simple, yet for some reason I see very few agents doing this.

Here's what you need to do to achieve these results:

-LIST BY ADDRESS

Use the street address, city, state and zip code for each listing and make that street address your listing title.  When you blog about a listing, the address should begin the title of that post. 

Property titles like "Three bedroom charmer on Lake Superior" are nice, but they're not worth much in a Google search. 

-SYNDICATE YOUR LISTINGS

I'm not here to promote products or services, but my listings are syndicated via RealBird, TourFactory and other sites.  Those sites have their own syndication networks.  Take a look at the first twelve pages of my search above and you'll see how wide your "reach" can be using syndication.

-EMBED LISTINGS WHERE YOU BLOG AND ON SOCIAL NETWORKING SITES

Virtual tours of my listings are embedded in the right-hand margin of my ActiveRain blogs (yes, I have two of them, one for each state where I own a real estate business). You will see YouTube videos embedded in some of my ActiveRain posts, some of which were generated using Windows PhotoStory.  You'll notice that each listing by address which is embedded on my blog shows up in searches for any of the other properties that are also embedded. 

-LINK PROFUSELY TO YOUR LISTINGS AND BETWEEN LISTING SITES

I use a number of free sites to promote my listings.  These listings are promoted on ActiveRain, Twitter, Facebook, LinkedIn, Naymz and Google Buzz.  They also show up on YouTube, Craigslist, Kijiji, Trulia, Zillow, Previsite and Backpage.  There are many other free or inexpensive listing options too numerous to mention here.

Most syndication sites allow you to link to your own company or agent website, so you can still derive the promotional value and SEO benefit from listing by address.

 

Madeline Island Realty Virtual Tours - TourFactory

Contact Broker Eric Kodner about waterfront properties on Lake Minnetonka, Lake Superior and throughout Minnesota and Wisconsin.

Madeline Island Realty (WI) and Wayzata Lakes Realty (MN)

Real Estate Brokerage in Wisconsin & Minnesota

Phone or Text Message 612.670.2539

MadelineIsland@Gmail.com

Scan or click on the QR Code below to visit our Website:

http://www.madelineislandrealty.com - Madeline Island Real Estate

 

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Rainmaker
453,987
Gay E. Rosen
Houlihan Lawrence - Larchmont, NY
Honest, Hardworking and always Professional!

Eric - Thank you!!!!!   Best, Gay

Nov 21, 2010 07:26 PM #1
Rainer
15,753
Dwight Carson
Fonville Morisey / Southern Triangle Realty - Lillington, NC

thank you for that.  i will be printing this blog and looking at it to see what i can do with my listings

Nov 21, 2010 07:27 PM #2
Rainmaker
75,732
Jimmy Williams
Classic IV Realty - Mount Dora, FL
Realtor-Eustis, Mount Dora, Tavares, Clermont

Gabe,

Thanks for the re-post, I mostly use the address for my Realbird listings, but had no idea that the individual property website was so powerful.

 

Nov 21, 2010 09:04 PM #3
Rainer
239,573
Justin Dibbs
United Real Estate - Ashburn, VA
REALTORĀ® - Ashburn Virginia Homes for Sale

My most current SPW is getting beat out by Redfin.  Is there any way for me to beat them out for the top spot?

Nov 21, 2010 10:43 PM #4
Rainmaker
718,028
Real Bird
RealBird Inc. - Redwood City, CA

Justin - There is no simple answer to this as the details of SEO is very complex and evolves ongoing. Does your RealBird listing website ranks on the first page below Redfin? How many steps do you have to climb? Depending on what you'd like to optimize for, there are some steps that can definitely increase ranking over time. Here are a few hints in no particular order assuming you'd like to optimize for the property address:

 

  1. Link anchor texts and backlinks are very important, so you could for example add a link in your ActiveRain sidebar to RealBird single property website using the address as the link's text (anchor text). Note that I used Eric's property address linked in my reblog excerpt above, but adding a few of your listings to the sidebar of ActiveRain may help. It won't scale to dozens of listings, but a few important one can be added.
  2. You can do the same on other websites of yours or when you write a post about a property, make sure that you use the address as the anchor text when you link. E.g. quickly sharing on Posterous, Tumblr, Amplify can help too as long as you use the correct anchor text
  3. Using the address as the RealBird listing title - or part of that - can also help as it is represented as an H1 HTML tag, which is given high relevance by Google
  4. Bold text is said to be considered as a legitime indicator by Google in terms of inpage SEO
  5. A new thing is that noticed one of the RealBird listing website ranking on page one SERP via the Facebook Listing Page feature. This is brand new, but it looks like Google already considers Facebook Pages via the Open Graph as a search result source. This is brand new, I saw it only once, but it definitely can't hurt "liking" your own RealBird property via the built in Facebook Like feature (we'll have more updates along this line soon)
These are just a few best practices.

-- Zoltan

 

Nov 21, 2010 11:17 PM #5
Ambassador
1,344,022
Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Selling Daytona paradise for heavenly good prices

Zoltan, thanks for  reblogging this excellent post. What a powerful way to do it.

 Thanks

Nov 21, 2010 11:57 PM #6
Rainmaker
718,028
Real Bird
RealBird Inc. - Redwood City, CA

Hi Jon - I agree. Excellent post by Eric. 

Nov 22, 2010 12:25 AM #7
Rainmaker
336,660
Eric Kodner
Wayzata Lakes Realty: Eric Kodner Sells Twin Cities Homes - Minnetonka, MN
Wayzata Lakes Realty: Twin Cities, Madeline Island

Zoltan - I was delighted and honored to see my post re-blogged by you.  I'm a major fan of RealBird!

Nov 22, 2010 12:33 AM #8
Rainmaker
718,028
Real Bird
RealBird Inc. - Redwood City, CA

Thanks Eric ! Great post. The AR feature is well deserved.

Nov 22, 2010 12:38 AM #9
Rainmaker
911,652
Bill Gassett
RE/MAX Executive Realty - Hopkinton, MA
Metrowest Massachusetts Real Estate

Z I have taken this concept one step further and have created sign riders that say "Google this address"!

Nov 22, 2010 07:41 AM #10
Rainmaker
718,028
Real Bird
RealBird Inc. - Redwood City, CA

Bill - That's a great idea ! Thanks for sharing

Nov 22, 2010 01:48 PM #11
Rainer
38,445
Rebecca Diamond
Berkshire Hathaway Fox & Roach Bryn Mawr - Bryn Mawr, PA
Main Line Homes for Sale

Thanks for opening my eyes on this. You gave me a new way to look at the concept of broadcasting a listing. Quick Question: is Real Bird a framed IDX solution or is it integrated?

Dec 02, 2010 12:51 PM #12
Ambassador
1,139,036
Michelle Carr-Crowe-Selling Silicon Valley Homes in Top Schools San Jose, Cupertino, Saratoga, Palo Alto-Just Call 408-252-8900
Just Call (408) 252-8900! - San Jose, CA
Family Helping Families Buy & Sell Homes 40+ Years

I agree this is a great concept and definitely helps the seller see what I'm doing to promote the home.

Dec 14, 2010 03:28 AM #13
Rainmaker
1,353,339
Vickie Nagy
Vickie Nagy, Broker Associate Realty ONE Group BMC Associates | BRE#01363932 - San Ramon, CA
Broker for San Ramon, Danville, Dublin, Pleasanton

Thanks, I needed to see this. I have been thinking about adding Real Bird and I know the special ends tomorrow.

Dec 18, 2010 11:23 AM #14
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Rainmaker
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