You need to connect with online shoppers in less than 15 seconds!

Reblogger Andrzej Niemyjski
Real Estate Agent with Solutions Real Estate

Prospective buyers use internet to find properties online and they will use number of websites for their searches.  The first contact is critical and the first agent that they get in touch with could very be their only agent and instant messaging could be a tool that could provide that.

Original content by Frederic Guitton

I hear that returning an e-mail within 15 minutes is good and I disagree!live chat Online shoppers are moving so quickly that the window of opportunity to connect with them is extremely short. Most anonymous web shoppers are at their work desk when they are online (65% of daily traffic takes place between 9am and 6pm). There is a lot going on and they will only stay on your site for a couple of minutes on average.

Once they see a home that peeks their interest they may pause for a moment and think that they should call and find out more about it or e-mail you. Most won't register because they are not yet ready to give their phone number or e-mail. The reality is that they are at work and they probably won't reach out to you. They will go home and do a new search to find that home and maybe make contact with someone then. The odds that they will come back to your site are slim.

So how do you capitalize on that opportunity?

With a live chat solution you can be available at that very moment. The system you should use needs to proactively invite the web shoppers in your site to a live conversation. When a prospect engages a chat it has to be with very little resistance, do not ask for an e-mail or phone number to chat! And you need to pick up within 15 seconds. After 15 seconds of waiting you will loose about 30% of the chats and the consumer will already feel that the service is not very good.

Most site see less than 1.2% of unique visitors takaing action. With live chat we see that number rise to 3% to 5% and while the consumers start the conversation by simply giving a name nearly 80% of the chat result in contact information. These who engage into chat are the most motivated buyers, they want to talk with someone now!

With live chat there is little room for error but the results are worth it! Take a moment to explore how live chat could impact your business. Imagine what is possible when 3% of unique visitors connect and you get the information on 80% of those! With 1000 UV while you are online you would generate 24 live prospects. These people have 1/ come to your website 2/ Engaged into a conversation about their needs. These are 2 strong qualifier and will result into closed transaction for you!

Happy Chatting!

 

Frederic Guitton

VP |  Live Web solution provider | Live Chat Solutions

 

 

 

fguitton@activSalesAgent.com

800-945-5551 x 7717

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Rainer
21,490
Ernie Hernandez
Central Texas Real Estate, NW Austin, Cedar Park
Keller Williams

interesting. I agree that time is of the essence!

November 23, 2010 12:45 AM
Rainmaker
334,988
Catherine Ulrey
Equestrian and Acreage Property Specialist
Keller Williams Realty Portland Premiere

I agree!  Most people don't want to share their info/register initially.  I need to add this to my site!

November 23, 2010 12:46 AM
Rainmaker
317,661
Jon Quist
Tucson's BUYERS ONLY Realtor since 1996
LONG REALTY

Interesting, but is this purely an on line function? I tend not to sit in front of my computer waiting for something to happen.

November 23, 2010 12:48 AM
Rainer
181,431
Joan Valverde
GRI, CDPE, Colorado Springs, Monument, Black Fores
Synergy Realty Group Inc

Wow only 15 seconds to respond,,  We need to be on our best game for the cyber shopper. It is an addition that will be worth it!

November 23, 2010 12:50 AM
Rainer
51,112
Andrzej Niemyjski
Solutions Real Estate

Jon, On my site if I'm not online I get text message if I'm close by computer I can connect with them.

November 23, 2010 12:57 AM
Ambassador
1,082,217
Bryan Robertson
Broker, Author, Speaker
Catarra Real Estate, Inc

I've never had an issue with getting back to internet leads within 2 hours.  This looks like a pitch for their software.

November 23, 2010 12:59 AM
Rainer
51,112
Andrzej Niemyjski
Solutions Real Estate

Bryan I agree with you that this is their pith for their software but I think I agree that clients would look at many websites and the first agent most of the time is they agent representing the buyer.

November 23, 2010 09:12 AM
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Rainer
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Andrzej Niemyjski

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