If You’re Marketing Goes Unnoticed

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Education & Training with Ludwig & Associates

 

Motivational Power Quote

If You're Marketing Goes Unnoticed

"If your advertising goes unnoticed,

everything else is academic."

William Bernbach, advertising executive   

    

As I see it. . . . . . . .

If you're marketing goes unnoticed . . . .

The purpose of effective marketing is to build brand awareness for you and or your services to a targeted audience. The target audience is your target market of likely people that will use you and or your services.  

Marketing that goes unnoticed has little or no value to you or your business and the money that you're expending for that marketing is being wasted. 

The most effective marketing is directed to a target market that is most likely to use your services or product. Identifying your target market is critical to having an effective and productive marketing program. Know who your likely customers are and what would be the best method to get your message to this group of people.    

When your marketing goes unnoticed it's missing the likely target. The message and the delivery of the message has to be designed to effective reach and create interest within your target market.  

©2010 Lou Ludwig, Sales and Management Consultant Success Coach, Speaker, Trainer and Author

 

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Rainmaker
1,209,750
Wanda Kubat-Nerdin
Prado & Kramer Real Estate, St. George, UT 435.632.9374 - Saint George, UT
Your St. George Area Real Estate Agent

Thanks Lou, The best compliment I recently received was...I see you EVERYWHERE! It's w-o-r-k-i-n-g!

November 26, 2010 07:30 PM #1
Rainmaker
262,448
Jack Mossman - The Nines Team in Stockton
The Nines Team At Keller Williams - Stockton, CA
The Nines Team at Keller Williams

Lou - This hits the target on so many levels ... but the one that costs the most is misplaced marketing dollars.  If you're not getting the expected results ... do something else .... BUT be sure that the attempt to find the market contained enough time for it to develop!  Thanks for sharing!

November 26, 2010 07:41 PM #2
Ambassador
1,321,582
Richard Iarossi
Coldwell Banker Residential Brokerage - Crofton, MD
Crofton MD Real Estate, Annapolis MD Real Estate

Lou,

If your marketing isn't being noticed...you're wasting a lot of money.

Rich

November 26, 2010 08:58 PM #3
Rainmaker
969,782
Gary L. Waters, Broker Owner Waters Realty of Brevard, LLC
Waters Realty of Brevard, LLC - Melbourne, FL
Personal Service, always.

Very true...including your blogging efforts. I can certainly say that it is working on AR!

November 27, 2010 10:58 AM #4
Rainmaker
564,124
Chris Smith
Re/Max Chay Realty Inc., Brokerage - New Tecumseth, ON
South Simcoe, Caledon, King, Orangeville Real Esta

Lou, Marketing is definitely one area that we have continually monitor and improve.  What worked a few years ago, might be ineffective today.

November 29, 2010 09:23 AM #5
Rainmaker
941,905
Adrian Willanger
206 909-7536 TheHomeFunnel.com - Seattle, WA
Profit from my two decades of experience

Lou~I totally agree knowing your audience is crucial to delivering the right message. Thanks for the post.

February 04, 2011 07:16 PM #6
Rainer
18,678
Josh Feinberg
Crestmark Realty Group LLC - Scottsdale, AZ

thanks for the post lou it truly is knowing your audience the market is full of many factions.

May 09, 2011 10:54 AM #7
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Lou Ludwig

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