Social Media-It's Not About One Hand Waving In Cyberspace

By
Real Estate Agent with Integrity Real Estate Group

Social Media-It's Not About One Hand Waving Cyberspace
How many times have you added a “friend” in Facebook or decided to “follow” someone on Twitter only to discover his or her participation in social media is limited to a link to a blog post or canned article and nothing else.   You realize after a few weeks they don’t join the conversation by interacting with you or anyone else.

At some point the one hand waving approach to social media leads friends and followers to click the UN button.  What UN button?  The un-follow and un-friend one.  And that is only for the folks you know are following you.  There are those pesky lurkers.  The ones who never say anything to you directly but after watching your lack of interaction decide your one-dimensional approach to social media isn’t worth following anymore.
  

Have you ever stopped to think about the number of connections you may have lost when this happens?   A potential referral from another agent. 
A prospective client or two.  Each one adds up to opportunity lost. If generating business is your number one reason for signing up for social media accounts then you need to make sure you are making them work for you not against you.


Social Media It's All About the Interaction
Not everyone is going to be a social media superstar.   You have to decide what makes the most sense for you.  But if you have a link to your Facebook and Twitter accounts on your business cards and Active Rain profile then make them work for you.  Your social media plan has to be more than one hand in the air.  Participate and see what happens when two hands and more connect.  It will be a sound that will make you realize the time you spend is well worth it.

 

 

Posted by

                                   Real People*Real Lives*Real Estate

If you are interested in learning more about the Northern Virginia Real Estate market including Alexandria, Arlington, Fairfax and Prince William Counties give Cindy Jones and Integrity Real Estate Group a call at 703-346-2213.

Military Relocation Specialist serving military families relocating to and from the Pentagon, Fort Belvoir, Quantico MCB and all of the Military District of Washington installations. 

Military Relocation Professional


Check out www.varealestatetalk.com and www.cjrealtygroup.com for more information.

Integrity Real Estate Group
 
Real People*Real Life*Real Estate

Licensed in the Commonwealth of Virginia



 

 

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Tags:
social media in real estate

Comments 67 New Comment

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Ambassador
1,806,549
Cindy Jones
Pentagon, Fort Belvoir & Quantico Real Estate News
Integrity Real Estate Group

Dave-congratulations on seeing the benefits of your social networking efforts.

December 02, 2010 06:43 PM
Ambassador
1,806,549
Cindy Jones
Pentagon, Fort Belvoir & Quantico Real Estate News
Integrity Real Estate Group

Tom-I'm not sure what you mean by "the biggest one you've seen"?  Please explain I'd love to know.

December 02, 2010 06:44 PM
Ambassador
1,806,549
Cindy Jones
Pentagon, Fort Belvoir & Quantico Real Estate News
Integrity Real Estate Group

Lisa-I certainly wouldn't call myself an expert at Twitter but I am starting to see some interesting connections.  Time will tell.

December 02, 2010 06:45 PM
Rainmaker
577,478
DeeDee Riley
Realtor - El Dorado Hills & the Surrounding Areas
Lyon Real Estate - El Dorado Hills CA

I know you are so right Cindy and I need to make more time for my twitter! Thanks for the eye opening!

December 02, 2010 08:31 PM
Ambassador
1,227,260
Erica Ramus
MRE, Schuylkill County PA Real Estate
Erica Ramus - Ramus Realty Group - Pottsville, PA

Congrats on the feature, Cindy, and on the great thoughts here. It's about interaction, not just being there.

December 02, 2010 08:56 PM
Rainmaker
193,827
Sandy McAlpine
Search Lake Norman Homes For Sale - Lake Norman NC
McAlpine Properties

It's hard to be joining in every day, but if you spend a little time each week on different platforms, then I think you can create relationships that last...

December 02, 2010 09:36 PM
Rainmaker
680,143
Kay Van Kampen
Realtor®, Springfield Mo Real Estate
RE/MAX Broker, RE/MAX Solutions

Yes, I guilty.  I've not taken time to work Facebook or other social media after I've joined.  Trying to change that in 2011.

December 02, 2010 11:07 PM
Rainer
22,477
Jan Laurie
JL Residential Styling & Staging

Thanks for the nudge. I'm gradually getting it together.

December 03, 2010 12:01 AM
Ambassador
1,550,526
Christine Donovan
Broker/Attorney 800-610-7253 DRE01267479 - Costa M
Donovan Blatt Realty

I've got some work to do, but am pretty good at participating in several networks.

Orange County Homes

December 03, 2010 12:50 AM
Rainmaker
50,461
Lynn M. Bower
PA, ABR, GRI, RSPS, AHWD, PMN, CNE
John R Wood Realtors
Note to self - find one more hour for my day. Is that asking much? 25 hours a day would work just fine. Maybe Santa could help me find one. I have to consistenly check Facebook...and become interactive. Great blog and I'm sure it will help all those who read it.
December 03, 2010 06:14 AM
Ambassador
1,806,549
Cindy Jones
Pentagon, Fort Belvoir & Quantico Real Estate News
Integrity Real Estate Group

DeeDee-the nice thing about Twitter is it's quick communication so it is easy to be invovled in a conversation or two.

December 03, 2010 07:34 AM
Ambassador
1,806,549
Cindy Jones
Pentagon, Fort Belvoir & Quantico Real Estate News
Integrity Real Estate Group

Erica-it was great to be able to sit with you at RainCamp and chat face to face.  That is the ultimate outcome of social media.

December 03, 2010 07:35 AM
Ambassador
1,806,549
Cindy Jones
Pentagon, Fort Belvoir & Quantico Real Estate News
Integrity Real Estate Group

Sandy-that is a good approach as well.

December 03, 2010 07:36 AM
Ambassador
1,806,549
Cindy Jones
Pentagon, Fort Belvoir & Quantico Real Estate News
Integrity Real Estate Group

Kay-just add a few more interactions per week on your 2011 Business Plan.

December 03, 2010 07:37 AM
Ambassador
1,806,549
Cindy Jones
Pentagon, Fort Belvoir & Quantico Real Estate News
Integrity Real Estate Group

Jan-for many it is similiar to when you first started blogging.  One step at a time.

December 03, 2010 07:38 AM
Ambassador
1,806,549
Cindy Jones
Pentagon, Fort Belvoir & Quantico Real Estate News
Integrity Real Estate Group

Christine-good for you.  Have a great weekend.

December 03, 2010 07:38 AM
Ambassador
1,806,549
Cindy Jones
Pentagon, Fort Belvoir & Quantico Real Estate News
Integrity Real Estate Group

Lynn-sleep is highly overrated...LOL.  Finding a couple of extra minutes in a day is usually all it takes.

December 03, 2010 07:39 AM
Rainmaker
301,041
Margaret C. Taylor
St Marys/Calvert/Charles MD Real Estate Agent
Century 21 New Millennium MD

Guity as charged.  Need to work on that.  Margaret C

December 04, 2010 10:01 PM
Rainmaker
807,614
Lyn Sims
Schaumburg Homes
RE/MAX Suburban - Schaumburg IL Real Estate - Northwest Suburbs of Chicago

You mean more than a blog a year? Such work! Some people just don't get it & I've come to the notion that you just can't talk to someone that's a dumb as a rock.

December 05, 2010 02:32 PM
Rainer
56,607
Dennis & Terri Neal
RE/MAX, Big Bear

What a great reminder to stay consistent in our social networking efforts.

December 17, 2010 03:18 PM
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Ambassador
1,806,549

Cindy Jones

Pentagon, Fort Belvoir & Quantico Real Estate News
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