Have you ever had muscle fatigue? You know, you are holding something really heavy and your muscles start to shake and ache and finally just give in. Have you ever pushed with all you’re might against something extremely heavy that just won’t budge and your legs buckle or your feet slip?
I have felt that way while trying to keep my business afloat in between real estate deals. Have you?
Every business has monthly costs. Those costs are a recurring event every month. Bills don’t wait just because you haven’t closed a deal or a real estate closing is delayed. In order to keep yourself going in between the big checks you have to have consistent small check cash-flow.
What I mean by cash-flow can be looked at from different perspectives. It could be from rental income, traditional real estate commission closings, wholesale transactions, referral fees, etc…
But no matter where the cash-flow comes from it requires consistent effort to keep it coming in. A mentor and fellow Mastery Coach, Pat Precourt, gave one of the best descriptions of cash-flow I have heard in a while.
Pat described cash flow like this: Remember the Indiana Jones movie with the giant boulder that was rushing down the tunnel coming at Indiana. Now, picture that giant boulder, but it’s not rushing at you. Instead you are pushing against the boulder with all you’re might. Amazingly you are able to apply consistent forward pressure to push the boulder up the slight incline at a slow steady pace.
That boulder is your business. Your steady pressure is your marketing efforts combined with solid management of tasks, projects, administrative duty, staff, etc… With consistent effort you will have momentum on your side as you defy gravity and push forward.
BUT, as soon as any part of your business falters, you all-of-a-sudden lose the forward movement. Now you are standing there pushing on this giant boulder and not going anywhere. It is nearly impossible to move something so large up an incline without steady momentum.
The longer you stand there the shakier your muscles get. Before you know it, your knees buckle and the boulder creams you. Unlike cartoon characters, you cannot re-inflate without a lot of pain.
I didn’t share this analogy to depress readers. If you are sitting there licking your wounds, know that I shared this to challenge each and every one of you to make decisions that will keep your boulder moving.
None of us can afford to buckle. We need momentum. We need cash-flow. But, we also need wealth.
Remember that wealth and cash-flow are not the same thing. Wealth is a stable rock that does not require steady forward pressure. The more momentum you have behind your boulder to create consistent cash-flow, the more opportunities you will have to invest and create stable wealth.
The key to steady forward pressure for boulder momentum is to first find a mentor or coach. All of us, no matter what stage of the success game we believe ourselves to be, could always use expert guidance to help us lessen the effort required to keep each of our boulders moving.
If you have jumped into the real estate arena because you want to take charge of your financial future, then you have to find ways to build wealth without being creamed.