AR is your pro-active secret weapon for building an ‘e-network', getting a picture of how to do it BETTER, MORE, at OTHER PLACES until you have woven a mesh that touches more and more people. People with whom you can work to accomplish the mission of your niche, be it real estate marketing, services which bolster real estate marketing such as insurance, mortgages, closing, services which buttress the marketing program such as advertising, assistants and staff.
Caleb Mardini wrote eloquently about the weaving in ARE YOU MAKING RAIN? which reminded me of a note I received today about an article written by Peter D. Weddle. In the article, Weddle rethinks a term he uses - e-networking. Formerly, he thought of the exercise as electronic networking as compared to face time with other people. Now, he's thinking of the activity as being so essential to anyone's business, regardless of the field, that he renames the term "employment networking".
Being a part of AR has led to some concrete referrals and connections among professionals in all aspects of real estate. For everyone, it offers the opportunity to leave statement in a professional venue. The atmosphere stimulates our best thinking and gives us the opportunity to share information and/or strut our stuff. The practical exercise of communicating with like professionals gets our creative juices flowing for more comment on blogs connected to our own websites or in smaller networks. Each connection is a stitch in the weave of a stronger, more effective network and we are having such a good time, we don't feel the pain of expression, inspiration, and keyboarding!
As Caleb mentions, we have the option to be the one pursued by competition or the one left in the dust of invisibility by more assertive competition. There are many loss facets to this dusty prospect. Loss of listing opportunities, loss of buyer/lead contact, loss of opportunity to share something that we have solved and being of connecting assistance to someone else, loss of opportunity to learn from others.
We can take advantage of the chance AR gives us to turn those loss statements around to gain.
- Listing opportunities,
- buyer/lead contact,
- sharing experience to the betterment of the field,
- learning from the experiences of associates.
- And add relationships with fellow professionals, clients and customers.
While we wait for the client to arrive, for that phone to ring,for the next great walk-in, we can choose to blog and weave, blog and weave, blog and weave a beautiful professional tapestry of business.