December Newsletter

By
Real Estate Agent with YourStories Realty Group MA# 9517963

Finding the right template to use for your communications is important. Trying to find content that people are interested in is the first step. Getting in front of those people is another step. Engaging them in some kind of dialogue, relationship, or in you just being a plain resource is the ultimate step-engagement. As I start here at RE/MAX I am working through learning RE/MAX Design center.  I will want to make use of the tools the brand offers and a great deal is offered.  For me it has to work in conjunction with Top Producer and that is what I am working through here early on.tas_eletter_v1_21
Templates make it simple to set up your own flyer’s, presentations and newsletters. The template world makes it easy to have your own website now. There is no barrier to entry. The fact that so many agents are not embracing these tools goes to the heart of the conservative nature of these financial transactions and the people who service them. As a rule the real estate industry believes “If it ain’t broke, don’t fix it.” They have the statistics to prove their point, and are slow to embrace anything new until proven by results. This is good and sound business advice on its face. Statistics are another issue, you can get statistics to show you any wild premise you concoct, statistics by themselves are mere indicators and not all indications are fact based. For instance the Case Shiller Index this week showed a ever so slight movement indicating a stability of sorts. I was looking at some Wellesley, MA statistics this week and it charted the asking and selling price of a home and the time on market. These are important. It showed that the asking price and the selling price of the homes was very different and the sale price often being as much as a third below the original list price.
tas_f_eletter_v1_1I think the market is stabilizing and we are getting to a clearer idea of what real estate has gained and lost in this last big cycle to big cycle. We are finding the real price value in our homes and communities. It is true much value has been lost since 2007, If you bought then and right before, I am sorry for you. It might be time to change what you have for something less costly, you will still end up with more house and you can be on the front edge of the next growth pattern in real estate. The bottom has been found and we are getting up somewhat jittery and unsure, but getting up is what must be done.
Yes, Massachusetts there will be a Christmas and housing prices in tandem with these interest rates will be the blue chip investment in the next ten years. This is just my opinion based on what I am thinking right now. As I get this first Massachusetts newsletter out.
I rail against being stuck in the cyber corner with what I can do with a template, but template it is.  I am still not sure how to get it out of Design Center over into Top Producer to get out the door. This is the embed code and it gives it to us in a little, undersized box. hemmmm? I can give you a direct link to it. What do you think? <br />

Posted by

Larry Lawfer

Realtor®, Director of Marketing

Keller Williams Boston Southwest

680 High Street

Westwood, MA 02090

larry@lawfer.com, 617-774-8292

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Rainmaker
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Patrick White
Home Driven Realty, Inc - Baldwin, NY
Put our 28 years experience and technolgy to work

Good Morning Larry

Thanks for the post and information. have a great day.

Dec 03, 2010 08:55 AM #1
Rainmaker
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Charles McDonald
Charlottesville Real Estate Solutions - Charlottesville, VA
REALTOR®, Blogger, Principal Broker®, Owner

Remax has an excellent design center

I try to use simple formats, works for me

Merry Christmas!

From your friend who sells Charlottesville Real Estate

Dec 07, 2010 04:11 PM #2
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Larry Lawfer

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