Give Them Reason to Read Your Blog - BE the LOCAL EXPERT

Real Estate Agent with Century 21 Liberty Homes RS-#62825

Have you ever wondered what makes a good blog to gain readership?  In the beginning I just thought that it would be great to get a bunch of members reading my post. It was a lot of fun and darn if I didn't get a bunch of featured posts. I made friends and boy did we have a lot of fun!

Eventually my writing took a turn and I took everything I wrote to a higher level. I started to think about all the leads I was getting from my ActiveRain blog and what the topics were that they were contacting me about.  The consumer /lead wanted to not only get information about real estate but my local area.

I then turned my focus to a variety of topics to write about because after all- Isn't Real Estate about everything and anything in our local community if we're to be classified as local experts?

Gearing toward specifics related to Real Estate to write about lead me to delve into writing about:

  • Businesses in my community:   I wrote about the restaurants I had dined, the material warehouse where I got TLW some material for scarves and even down to the Aloha Stadium and Kam Swap Meets and Pearlridge Mall.
  • Local Celebrities:  Ron Artis (he passed away yesterday) who painted murals all over buildings here, Eddie Aikau the famous surfer, Braddah Iz (Israel Kamakawiwoʻole) a wonderful musician and more.
  • Hawaiian Historical Sites and Info:  I wrote about the Night Marchers and the Menehune's and historical landmarks and sites to see such as the Hawaiian Heiau's (Ancient Hawaiian Temples), Burial Sites and Laws and the Bishop Museum.
  • Hawaiian History of:  I researched and found out where Aloha Hawaiian Print Material started, about Hula, King Kamehameha,The History of Father Damien in the Land of the Exiled, the History of Homes and so forth.
  • Real Estate:  Hawaii Real Estate Contracts and Laws (every state is different.....) Condo Associations, Open Houses,  the volcanoes and vog, zoning information, VA Loan Transactions in Hawaii and Relocating to Hawaii. ADD ON:  Even about my growing up in the Mililani Community Mililani Town Homes| Mililani Mauka Homes| Growing Up with the Mililani Community!
  • Scenery and Visuals:  I love taking my camera around the island and snapping shots of anything and everything. Being a great photographer can lead to a visual grasp of the reader for your post. You can always use the photo and build a story on it.

Remember, writing about everything and anything in your community will give you that extra advantage when your client asks you about businesses, history, real estate and your neighborhood.

Be that local expert.

You can make it fun and......

Being prepared with information past your real estate knowledge.


Posted by



Celeste "Sally" Cheeseman  is a Realtor-Associate® and Certified Residential Specialist (CRS) with Century 21 Liberty Homes in Mililani, Hawaii. With a sharp understanding that a listening ear is the key to a client's needs  she serves the island of Oahu (Honolulu County) and all Hawaii Military Relocations, Hawaii Retirees, Hawaii Job Transfers and Hawaii Residents, Home Buyers and Sellers.


 © 2007-2014 Celeste "Sally" Cheeseman's

Hawaii Real Estate and Relocation Blog.

All rights reserved.






Re-Bloggged 2 times:

Re-Blogged By Re-Blogged At
  1. Donald Bradbury 12/10/2010 05:36 PM
  2. Gita Bantwal 12/11/2010 06:44 AM
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Comments 86 New Comment

Coleen DeGroff
Haile Plantation Real Estate - Gainesville FL
eXp Realty

Hi Sally - You're right, it WAS a VA transaction....I need to learn to step away from the computer when I'm slipping into unconsciousness. :) Thanks again!

December 14, 2010 09:37 AM
Margaret C. Taylor
St Marys/Calvert/Charles MD Real Estate Agent
Century 21 New Millennium MD

Thank you for sharing the types of blogs you create and the results that you have received.  I have just started to do more of this and appreciate the encouragement you gave me through your blog.  Thank you.  Margaret C.

December 15, 2010 11:09 PM
Celeste "SALLY" Cheeseman
RA, CRS, Hawaii Mililani Oahu Real Estate
Century 21 Liberty Homes

lol @ Coleen...

Margaret: You're most welcome...if one person likes what I've put out was worth writing!

December 15, 2010 11:43 PM
Wayne B. Pruner
Tigard Oregon Homes for Sale, Realtor, GRI
Oregon First

Thanks for the ideas. I guess I need to get out of the house more. :>)


December 16, 2010 05:20 PM
Tom Waite
So Cal-Apartment Bldg Investments
Thomas Waite Real Estate Broker

Blogs are good for attracting attention.  Localism is a great idea.

December 20, 2010 04:31 PM

Celeste "SALLY" Cheeseman

RA, CRS, Hawaii Mililani Oahu Real Estate
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Additional Information

Reading my blog will give you the human side of this Real Estate Industry Professional as well as allowing you to walk beside me through my writing about Hawaii Real Estate & our Local Area. As a resident of Honolulu County Hawaii for 42 years you will get a tour of a lifetime. Specializing in Hawaii Relocation Military VA Home Buyers you can be rest assured you will be in good hands. I LISTEN to YOUR needs and give you sound advice. Hawaii Relocations, Hawaii Military Relocations, Mililani Hawaii Real Estate, Living in Hawaii, Army Navy Air Force Marines in Hawaii. Read more at