Give Them Reason to Read Your Blog - BE the LOCAL EXPERT

By
Real Estate Agent with Century 21 Liberty Homes RS-#62825

Have you ever wondered what makes a good blog to gain readership?  In the beginning I just thought that it would be great to get a bunch of members reading my post. It was a lot of fun and darn if I didn't get a bunch of featured posts. I made friends and boy did we have a lot of fun!

Eventually my writing took a turn and I took everything I wrote to a higher level. I started to think about all the leads I was getting from my ActiveRain blog and what the topics were that they were contacting me about.  The consumer /lead wanted to not only get information about real estate but my local area.

I then turned my focus to a variety of topics to write about because after all- Isn't Real Estate about everything and anything in our local community if we're to be classified as local experts?

Gearing toward specifics related to Real Estate to write about lead me to delve into writing about:

  • Businesses in my community:   I wrote about the restaurants I had dined, the material warehouse where I got TLW some material for scarves and even down to the Aloha Stadium and Kam Swap Meets and Pearlridge Mall.
  • Local Celebrities:  Ron Artis (he passed away yesterday) who painted murals all over buildings here, Eddie Aikau the famous surfer, Braddah Iz (Israel Kamakawiwoʻole) a wonderful musician and more.
  • Hawaiian Historical Sites and Info:  I wrote about the Night Marchers and the Menehune's and historical landmarks and sites to see such as the Hawaiian Heiau's (Ancient Hawaiian Temples), Burial Sites and Laws and the Bishop Museum.
  • Hawaiian History of:  I researched and found out where Aloha Hawaiian Print Material started, about Hula, King Kamehameha,The History of Father Damien in the Land of the Exiled, the History of Homes and so forth.
  • Real Estate:  Hawaii Real Estate Contracts and Laws (every state is different.....) Condo Associations, Open Houses,  the volcanoes and vog, zoning information, VA Loan Transactions in Hawaii and Relocating to Hawaii. ADD ON:  Even about my growing up in the Mililani Community Mililani Town Homes| Mililani Mauka Homes| Growing Up with the Mililani Community!
  • Scenery and Visuals:  I love taking my camera around the island and snapping shots of anything and everything. Being a great photographer can lead to a visual grasp of the reader for your post. You can always use the photo and build a story on it.

Remember, writing about everything and anything in your community will give you that extra advantage when your client asks you about businesses, history, real estate and your neighborhood.

Be that local expert.

You can make it fun and......

Being prepared with information past your real estate knowledge.

 

Posted by

                                                       

 

Celeste "Sally" Cheeseman  is a Realtor-Associate® and Certified Residential Specialist (CRS) with Century 21 Liberty Homes in Mililani, Hawaii. With a sharp understanding that a listening ear is the key to a client's needs  she serves the island of Oahu (Honolulu County) and all Hawaii Military Relocations, Hawaii Retirees, Hawaii Job Transfers and Hawaii Residents, Home Buyers and Sellers.

 

 © 2007-2014 Celeste "Sally" Cheeseman's

Hawaii Real Estate and Relocation Blog.

All rights reserved.

     

 


 

 

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Re-Blogged 2 times:

Re-Blogged By Re-Blogged At
  1. Donald Bradbury 12/10/2010 05:36 PM
  2. Gita Bantwal 12/11/2010 06:44 AM
Topic:
ActiveRain Community
Groups:
"Whacked"!!!
The Art Of Marketing You
POSITIVE ATTITUDE for the Weary Soul
BananaTude
Active Rain Newbies
Tags:
localism
local area expert
blogging for business
honolulu businesses
hawaii information
hawaii history

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Ambassador
1,043,602
Celeste "SALLY" Cheeseman
Century 21 Liberty Homes - Mililani, HI
(RA) AHWD CRS ePRO OAHU HAWAII REAL ESTATE

Jenny: I took a look at your blog...and you do some great Local area posts as well. This, in my opinion, variety... and will surely give the reader a little more than just 'real estate' talk :)

Dec 11, 2010 07:21 PM #67
Ambassador
1,043,602
Celeste "SALLY" Cheeseman
Century 21 Liberty Homes - Mililani, HI
(RA) AHWD CRS ePRO OAHU HAWAII REAL ESTATE

Here's a classic example of statistics for two posts.  One real estate topic related and one fabric mart local business post.

Fabric Mart got more clicks than the top ten attibutes... go figure :) It's like meeting people at the grocery store.....this online blogging....  a bizarre way to meet peers, clients, get leads and of course make MANY friends!

Dec 11, 2010 07:38 PM #68
Rainmaker
588,955
DeeDee Riley
Lyon Real Estate - El Dorado Hills CA - El Dorado Hills, CA
Realtor - El Dorado Hills & the Surrounding Areas

Most of my early blogs were about our local area too and looking at the stitistics for them that is really where I have gotten the most hits.  Getting the comments though and feedback feels good and it rarely comes from the localism posts.  Thanks Sally, for the ideas!!!!

Dec 11, 2010 09:49 PM #69
Rainer
210,893
Dörte Engel
RE/MAX Leading Edge - Bowie, MD
ABC - Annapolis, Bowie, Crofton

Dear Sally,

Looks like you have refined the recipe. Thank you for sharing.

Dec 11, 2010 11:51 PM #70
Rainmaker
858,516
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
your real estate writer

Wonderful advice - and that orchid is soooo gorgeous. Makes me want to reach out and touch it.

Dec 12, 2010 01:36 AM #71
Rainer
68,804
Robert Courtney
Lihue, HI
Century 21 All Islands, RA, CDPE, MCRE, CIAS

Sally - Read your posts often.  They always have a sense of energy that is inspiring.  I am sure that is why people respond so well to them.  Mele Kalikimaka!

Dec 12, 2010 06:40 AM #72
Rainer
43,028
Renée Montgomery
Century 21 New Millennium - Warrenton, VA
Northern Virginia Real Estate

Great informative post, you've given me more ideas on what to blog about!

Dec 12, 2010 06:57 AM #73
Rainmaker
59,499
Paul Armstrong
Realty ONE Group - Huntington Beach, CA

Excellent Post Sally!  Thank you for the ideas.

Dec 12, 2010 12:20 PM #74
Rainmaker
635,440
Dawn A Fabiszak
Keller Williams Real Estate ( Denver metro area, Colorado - Aurora, CO
The Dawn of a New Real Estate Experience!

Sally ~ thanks for the list of ideas.  I often struggle with blog post ideas.  Your list will certainly help me in the future.

Dec 12, 2010 04:20 PM #75
Ambassador
1,131,180
Joni Staples
Berkshire Hathaway Home Services - Anderson Properties - Huntsville, TX
Your Huntsville / Lake Livingston Area REALTOR®

Bookmarking! I want to be a local expert!!

Dec 12, 2010 06:57 PM #76
Rainer
146,742
Coleen DeGroff
eXp Realty - Gainesville, FL
Haile Plantation Real Estate - Gainesville FL

Sally - You are one of the first AR authors I discovered when I came here....I fell in love with your beautiful pictures of Hawaii!  They definitely bring me to a place of peace and serenity. Your knowledge of all things FHA helped me close a deal this summer....and for that I will be forever grateful! :)

To be successful in our markets, we need to write (and take pictures of) what we know.  And then we need to push against our little envelope and branch out, going to find out about things we don't know....local events and landmarks that we've never heard of....and share that information with our readers through pictures and videos and blogs.

Hyper-local posts bring readers, and our readers can easily become our next customers.

Thanks for sharing your gorgeous corner of the world with us! :)

 

Dec 13, 2010 10:35 AM #77
Ambassador
1,043,602
Celeste "SALLY" Cheeseman
Century 21 Liberty Homes - Mililani, HI
(RA) AHWD CRS ePRO OAHU HAWAII REAL ESTATE

Coleen....  Actually, it was a VA transaction right?  I've learned so much (even though I've lived her most my life) by researching and opening that door to LEARN.  That's what we do...continuuing our education not just in real estate....but everything related to real estate like our local areas.  Thanks for the support!

 

Dec 13, 2010 10:59 AM #78
Rainer
56,657
Dennis & Terri Neal
RE/MAX, Big Bear - Big Bear Lake, CA

A love of the area you sell always helps.

Dec 13, 2010 11:38 AM #79
Rainmaker
1,033,951
Gary L. Waters, Broker Owner Waters Realty of Brevard, LLC
Waters Realty of Brevard, LLC - Melbourne, FL
Personal Service, always.

I have been witness to your evolution to blogging phenom! Love your replies to comments as they add a lot to the post~

Dec 13, 2010 02:18 PM #80
Ambassador
1,043,602
Celeste "SALLY" Cheeseman
Century 21 Liberty Homes - Mililani, HI
(RA) AHWD CRS ePRO OAHU HAWAII REAL ESTATE

Thanks Gary...hoping they would :)

Dec 13, 2010 04:34 PM #81
Rainer
146,742
Coleen DeGroff
eXp Realty - Gainesville, FL
Haile Plantation Real Estate - Gainesville FL

Hi Sally - You're right, it WAS a VA transaction....I need to learn to step away from the computer when I'm slipping into unconsciousness. :) Thanks again!

Dec 14, 2010 09:37 AM #82
Rainmaker
314,818
Margaret C. Taylor
Century 21 New Millennium MD - Mechanicsville, MD
St Marys/Calvert/Charles MD Real Estate Agent

Thank you for sharing the types of blogs you create and the results that you have received.  I have just started to do more of this and appreciate the encouragement you gave me through your blog.  Thank you.  Margaret C.

Dec 15, 2010 11:09 PM #83
Ambassador
1,043,602
Celeste "SALLY" Cheeseman
Century 21 Liberty Homes - Mililani, HI
(RA) AHWD CRS ePRO OAHU HAWAII REAL ESTATE

lol @ Coleen...

Margaret: You're most welcome...if one person likes what I've put out here...it was worth writing!

Dec 15, 2010 11:43 PM #84
Rainmaker
264,568
Wayne B. Pruner
Oregon First - Tigard, OR
Tigard Oregon Homes for Sale, Realtor, GRI

Thanks for the ideas. I guess I need to get out of the house more. :>)

 

Dec 16, 2010 05:20 PM #85
Rainmaker
207,998
Tom Waite
Thomas Waite Real Estate Broker - Cypress, CA
So Cal-Apartment Bldg Investments

Blogs are good for attracting attention.  Localism is a great idea.

Dec 20, 2010 04:31 PM #86
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(RA) AHWD CRS ePRO OAHU HAWAII REAL ESTATE
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