Do Active Rain and Localism Bring You Business? If Not, Get BLOGGING!

By
Real Estate Agent with Dockside Realty VA 0225142975

Do ActiveRain and Localism bring you business?  If not, get BLOGGING!  Are you getting business from your time here on ActiveRain.com and Localism.com?  If not, is it because you are not writing the type of posts that consumers are looking for?  Is it because you are not posting often enough?  Not only is it important to write about topics that are of interest to consumers, it is also important that you do it often. Don't be discouraged if business doesn't come your way overnight.  It may take time but it is well worth it.

Today, while reading my new emails I opened one that said:

"I was just reading your write up on the properties at Waters at Lake Anna. I am interested in getting more information regarding the sales."

When you read an email that says, "I Read Your Blog on Such & Such" excite you? It sure does me.

The post the writer was referring to was about The Waters at Lake Anna, one of more than 120 communities that we have around the lake.  I had written this along with some for other subdivisions around the lake and posted them on Localism.  What do I need to do now?  I need to write about many of the other communities.  Will I?  You better believe it!

What does this teach me once again?  Well, simply that Active Rain and Localism.com are vital to my career.  What about you?  Are you making the most of the opportunity that is here for the taking? 

The saying is that all politics are local.  I guess we can say the same thing about real estate. Write about your local area, show that you know what's going on locally, and when a prospective buyer is looking for someone to help them purchase a home it is very likely you will be the one to be contacted.

By the way, I wrote my post on The Waters last April.  Isn't it wonderful that something I did eight months ago is bringing me business today.  Knowing the power of AR and the Internet I wouldn't be surprised if I get traction from this post years from now.

Will you write a blog today that will bring you business eight months of now?  I certainly hope so.

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 ©Copyright Kate Elim 2014

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GET MOVING WITH KATE!

540-226-1964 cell

lakeanna.kate@gmail.com

For easy property searches check out my web sites: katesellslakeanna.com

or

lakeannacountry.com

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Re-Blogged 3 times:

Re-Blogged By Re-Blogged At
  1. Constantine Isslamow 12/14/2010 05:45 PM
  2. Karen Kruschka 12/14/2010 06:37 PM
  3. Cindy Jones 12/18/2010 12:08 PM
Topic:
Real Estate Sales and Marketing
Groups:
Best Business Practices
Localism Success and Accountability Group
Most Active ActiveRain Blogging Agents
POSITIVE ATTITUDE for the Weary Soul
The Art Of Marketing You
Tags:
localism
local expert
active rain
blogging
lake anna
the waters at lake anna
virginia association of realtors

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Rainer
194,546
Stephen P. Panczak, Sr.
Keller Williams Realty of Palm Beaches - Palm Beach Gardens, FL
Realtor, Property Mgm't, LCAM

Hyperlocal ads do work - great way to communicate special events in certain local areas.

Dec 14, 2010 07:39 PM #25
Rainer
84,037
Angelina Clarke-Kares
Kares & Kompany Image Design Agency - Tampa Palms, FL
www.KaresandKompany.com

After reading your blog...I decided to post one community event per day :)  

Thanks for the inspiration!!!

Dec 14, 2010 07:44 PM #26
Rainmaker
1,177,008
Cheryl Ritchie
RE/MAX Leading Edge www.GoldenResults.com - Huntingtown, MD
Southern Maryland 301-980-7566

Wow, that length of time for a reaction sure is inspirational. Keep on plugging is what I get out of your post!

Dec 14, 2010 08:05 PM #27
Rainmaker
244,350
Kristi DeFazio
RE/MAX Advantage - Colorado Springs, CO
Colorado Springs Rea lEstate 719-459-5468

I am also trying to do more hyperlocal posts. I know they work-I have a client coming next month to work with me because of one.

Dec 14, 2010 08:19 PM #28
Rainmaker
2,073,092
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"New Franklin MA Homes"

Kate....that's a lot of life for a blog....I think it's incredible....and congratulations on the feature....it's well deserved.

Dec 14, 2010 08:30 PM #29
Rainmaker
132,000
MeLisa Minter
Carl Thomas and Associates Real Estate - 972-962-2500 - Kaufman, TX
Broker, SFR, Kaufman County Short Sale Specialist

Active Rain does work.  I remember for Halloween, I received a call about an annual trick or treating event that I blogged about.  The person was new in town and had heard about it and decided to research it online.  That's where she found my localism post.

Dec 14, 2010 08:48 PM #30
Ambassador
1,262,030
Tammie White
Benchmark Realty, LLC (615) 495-0752 or www.TWRealtyGroup.net - Franklin, TN
Franklin TN, South of Nashville

Blogging is like a gift that keeps on giving.

Dec 14, 2010 09:14 PM #31
Rainmaker
161,150
Ryan Case
SCA Real Estate - Anaheim, CA
877-828-0710

Hyper local blog posts are very important, google juice loves them!

Dec 14, 2010 09:16 PM #32
Rainmaker
420,595
Leslie Ebersole
Baird&Warner Fox Valley - Saint Charles, IL
REALTOR - Chicagonulls Western Suburbs

Tom from SCA brings up a related point -- you better be giving juice to your overall internet presence. The AR blogs rank well, but given that the AR blog itself is difficult to search, it isn't very consumer friendly. It's too bad it doesn't have even rudimentary menu system that people could set up (other than categories -- most consumers don't understand categories).

If your AR blog is part of an overall internet strategy, it seems like you can create a more powerful whole.

I hope we can have realistic discussion in the coming year about the role the AR site can play -- it probably just isn't fair or realistic to tell people that it's all they need...important yes....everything, no.

Dec 14, 2010 10:08 PM #33
Anonymous
Anonymous
Anonymous

Thanks for the encouragement. I stepped out of the rain for over a year and just returned. It's nice to hear the effort brings some biz to someone.

Dec 14, 2010 10:38 PM #34
Rainmaker
558,671
Chris Olsen
Olsen Ziegler Realty - Cleveland, OH
Broker Owner Cleveland Ohio Real Estate

Hi Kate  -- I had 2 buyers find me off localism this year and one off AR.

Dec 15, 2010 12:21 AM #35
Rainmaker
830,696
Marc Swartz
Toronto, ON
CPA, CA - Toronto, Durham & York Regions, Ontario

Hi Kate - Another great ActiveRain blogging success story.  Blogging works well if done right.

Dec 15, 2010 12:42 AM #36
Ambassador
686,039
Charita Cadenhead
Keller Williams Realty - Birmingham, AL
Serving Jefferson and Shelby Counties (Alabama)
Kate my post yesterday confessed that I am a bead, bad hyper localist. I have got to do better.
Dec 15, 2010 12:59 AM #37
Rainmaker
343,083
Dawn Maloney
RE/MAX Haven - Northeast Ohio Real Estate Specialist - Hudson, OH
330-990-4236 Hudson Stow Cuyahoga Falls Silver Lak

I still don't do as much with Localism as I should, so I could probably use some coaching on that. I have done very well on AR overall, just no one has ever pointed to Localism.

Dec 15, 2010 02:23 AM #38
Rainer
43,028
Renée Montgomery
Century 21 New Millennium - Warrenton, VA
Northern Virginia Real Estate

I love that when we blog about something in our local market, it can Always be found!

Dec 15, 2010 04:57 AM #39
Rainmaker
309,039
David O'Doherty
Hometowne Realty Clayton East - Clayton, NC
Clayton NC Homes, Raleigh, NC

Kate , I got a call last night asking if I was the new high school!! I have been working on my overall presence and my goal for the new year is to really fine tune what I'm doing.

Dec 15, 2010 06:20 AM #40
Rainmaker
1,018,527
Michael J. Perry
RE/MAX Associates of Lancaster, PA. - Lancaster, PA
Lancaster Relo Specialist

It's a big part of our 2011 Business Plan ! Localism is the new Real Estate Farming .

Dec 15, 2010 07:34 AM #41
Anonymous
Anonymous
Anonymous

Kate,

I've got buyers now Under Contract who called me from posts I did in 2009 for a hyper-local contest. And yesterday, I made an appointment with a potential seller who found me from my blog.  You're right that the local posts pay off in RainChecks!

Dec 15, 2010 07:52 AM #42
Ambassador
839,492
Connie Harvey
Pilkerton Realtors - Brentwood, TN
Realtor - Nashville TN Real Estate

Kate, I love reading these posts. It just reminds me and motivates me to keep at it. On of my goals for 2011 is to sharpen my skills and make the posts better reads and more informative. Have a great day!

Dec 15, 2010 09:08 AM #43
Rainmaker
996,027
Adrian Willanger
206 909-7536 TheHomeFunnel.com - Seattle, WA
Profit from my two decades of experience

Kate~I love your tag line, thanks for sharing your story, I'm a huge fan of the Localism section. Best.

Feb 04, 2011 08:34 PM #44
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Kate Elim

Realtor 540-226-1964, Selling Homes & Land at LA
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