Do Active Rain and Localism Bring You Business? If Not, Get BLOGGING!

Real Estate Agent with Dockside Realty VA 0225142975

Do ActiveRain and Localism bring you business?  If not, get BLOGGING!  Are you getting business from your time here on and  If not, is it because you are not writing the type of posts that consumers are looking for?  Is it because you are not posting often enough?  Not only is it important to write about topics that are of interest to consumers, it is also important that you do it often. Don't be discouraged if business doesn't come your way overnight.  It may take time but it is well worth it.

Today, while reading my new emails I opened one that said:

"I was just reading your write up on the properties at Waters at Lake Anna. I am interested in getting more information regarding the sales."

When you read an email that says, "I Read Your Blog on Such & Such" excite you? It sure does me.

The post the writer was referring to was about The Waters at Lake Anna, one of more than 120 communities that we have around the lake.  I had written this along with some for other subdivisions around the lake and posted them on Localism.  What do I need to do now?  I need to write about many of the other communities.  Will I?  You better believe it!

What does this teach me once again?  Well, simply that Active Rain and are vital to my career.  What about you?  Are you making the most of the opportunity that is here for the taking? 

The saying is that all politics are local.  I guess we can say the same thing about real estate. Write about your local area, show that you know what's going on locally, and when a prospective buyer is looking for someone to help them purchase a home it is very likely you will be the one to be contacted.

By the way, I wrote my post on The Waters last April.  Isn't it wonderful that something I did eight months ago is bringing me business today.  Knowing the power of AR and the Internet I wouldn't be surprised if I get traction from this post years from now.

Will you write a blog today that will bring you business eight months of now?  I certainly hope so.

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 ©Copyright Kate Elim 2013



540-226-1964 cell

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Re-Bloggged 3 times:

Re-Blogged By Re-Blogged At
  1. Constantine Isslamow 12/14/2010 05:45 PM
  2. Karen Kruschka 12/14/2010 06:37 PM
  3. Cindy Jones 12/18/2010 12:08 PM
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Stephen P. Panczak, Sr.
Realtor, Property Mgm't, LCAM
Keller Williams Realty of Palm Beaches

Hyperlocal ads do work - great way to communicate special events in certain local areas.

December 14, 2010 07:39 PM
Angelina Clarke-Kares
Kares & Kompany Image Design Agency

After reading your blog...I decided to post one community event per day :)  

Thanks for the inspiration!!!

December 14, 2010 07:44 PM
Cheryl Ritchie
Southern Maryland 301-980-7566
RE/MAX Leading Edge

Wow, that length of time for a reaction sure is inspirational. Keep on plugging is what I get out of your post!

December 14, 2010 08:05 PM
Kristi DeFazio
Colorado Springs Rea lEstate 719-459-5468
RE/MAX Advantage

I am also trying to do more hyperlocal posts. I know they work-I have a client coming next month to work with me because of one.

December 14, 2010 08:19 PM
Barbara Todaro
"New Franklin MA Homes"
RE/MAX Executive Realty

Kate....that's a lot of life for a blog....I think it's incredible....and congratulations on the's well deserved.

December 14, 2010 08:30 PM
MeLisa Minter
Broker, SFR, Kaufman County Short Sale Specialist
Carl Thomas and Associates Real Estate - 972-962-2500

Active Rain does work.  I remember for Halloween, I received a call about an annual trick or treating event that I blogged about.  The person was new in town and had heard about it and decided to research it online.  That's where she found my localism post.

December 14, 2010 08:48 PM
Tammie White
TW Realty Group, Franklin TN, South of Nashville
Benchmark Realty, LLC (615) 495-0752 or

Blogging is like a gift that keeps on giving.

December 14, 2010 09:14 PM
Ryan Case
SCA Real Estate

Hyper local blog posts are very important, google juice loves them!

December 14, 2010 09:16 PM
Leslie Ebersole
REALTOR - Chicagonulls Western Suburbs
Baird&Warner Fox Valley

Tom from SCA brings up a related point -- you better be giving juice to your overall internet presence. The AR blogs rank well, but given that the AR blog itself is difficult to search, it isn't very consumer friendly. It's too bad it doesn't have even rudimentary menu system that people could set up (other than categories -- most consumers don't understand categories).

If your AR blog is part of an overall internet strategy, it seems like you can create a more powerful whole.

I hope we can have realistic discussion in the coming year about the role the AR site can play -- it probably just isn't fair or realistic to tell people that it's all they need...important yes....everything, no.

December 14, 2010 10:08 PM
Anonymous #34

Thanks for the encouragement. I stepped out of the rain for over a year and just returned. It's nice to hear the effort brings some biz to someone.

December 14, 2010 10:38 PM
Chris Olsen
Broker Owner Cleveland Ohio Real Estate
Olsen Ziegler Realty

Hi Kate  -- I had 2 buyers find me off localism this year and one off AR.

December 15, 2010 12:21 AM
Marc Swartz
CPA, CA - Toronto, Durham & York Regions, Ontario

Hi Kate - Another great ActiveRain blogging success story.  Blogging works well if done right.

December 15, 2010 12:42 AM
Charita Cadenhead
Serving Jefferson and Shelby Counties (Alabama)
Keller Williams Realty
Kate my post yesterday confessed that I am a bead, bad hyper localist. I have got to do better.
December 15, 2010 12:59 AM
Dawn Maloney
330-990-4236 Hudson Stow Cuyahoga Falls Silver Lak
RE/MAX Haven - Northeast Ohio Real Estate Specialist

I still don't do as much with Localism as I should, so I could probably use some coaching on that. I have done very well on AR overall, just no one has ever pointed to Localism.

December 15, 2010 02:23 AM
Renée Montgomery
Northern Virginia Real Estate
Century 21 New Millennium

I love that when we blog about something in our local market, it can Always be found!

December 15, 2010 04:57 AM
David O'Doherty
Clayton NC Homes, Raleigh, NC
Hometowne Realty Clayton East

Kate , I got a call last night asking if I was the new high school!! I have been working on my overall presence and my goal for the new year is to really fine tune what I'm doing.

December 15, 2010 06:20 AM
Michael J. Perry
Lancaster Relo Specialist
RE/MAX Associates of Lancaster, PA.

It's a big part of our 2011 Business Plan ! Localism is the new Real Estate Farming .

December 15, 2010 07:34 AM
Anonymous #42


I've got buyers now Under Contract who called me from posts I did in 2009 for a hyper-local contest. And yesterday, I made an appointment with a potential seller who found me from my blog.  You're right that the local posts pay off in RainChecks!

December 15, 2010 07:52 AM
Connie Harvey
Realtor - Nashville TN Real Estate
Pilkerton Realtors

Kate, I love reading these posts. It just reminds me and motivates me to keep at it. On of my goals for 2011 is to sharpen my skills and make the posts better reads and more informative. Have a great day!

December 15, 2010 09:08 AM
Adrian Willanger
Profit from my two decades of experience
206 909-7536

Kate~I love your tag line, thanks for sharing your story, I'm a huge fan of the Localism section. Best.

February 04, 2011 08:34 PM
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Kate Elim

Realtor 540-226-1964, Selling Homes & Land at LA
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