Selling Your Home 2011

By
Services for Real Estate Pros with The Real Estate Investment Institute 1retiredsage

Selling Your Home 2011 never at any time since the dawn of MLS, multiple listing systems has the selection of a listing agent been so crucial! This is not your father's real estate!

You're not in 2006 any more! There are no ruby slippers! Clicking your heals will only lead to bruised heals! But, there are wizards!

Listings are no longer successfully promoted using printed advertising like your Father and Grand Father knew.

Location, location, location are the three most important words in real estate, followed closely by price, price, price, then promotion, promotion, promotion!

Selling Your Home 2011 location, location, location remain the three most important factors in real estate, all real estate is local! Today with world wide promotion it's more important that ever to remember even houses directly across the street are different locations! So much information should make determining value easer, but instead it simply confuses the issue.

Selling Your Home 2011 price, price, price, has always meant that the lowest price comparable house most likely sold first! Today that's not necessarily true! Over pricing remains a sure mistake! Today under pricing is just as big a problem!

Selling Your Home 2011 is not aided by underpricing! Underpricing in the age of excess information available through very detailed electronic search engines can mean your offering is never seen by likely buyers! Underpricing a short sale listing is now common, it may well bring a quick offer, but it may well be vetoed by the sellers bank. As always the point of listing your house is not to get an offer that's just one step towards success! The point of listing is to get the property sold!

So who should you list with? Daddy thought it was the agent who thought he could get the highest price, Daddy was wrong then and wrong today! Understanding short sales will yeld nothing to the seller the agent suggesting the lowest price may indeed get a quick offer, but your goal is to get the property sold! Closing an agent relevant to his suggested pricing should not involve the actual price, but rather who has the most relevant documentation supporting his recommendation!

Selling Your Home 2011 promotion, promotion, promotion can't be over looked. Daddy looked for the company with the most signs and the biggest advertising budget, the biggest Sunday ads! Daddy was right, then. Today with the internet consumers dominating buying and most consumers no longer reading papers it's getting your home in front of as many potential buyers as possible! Each listing agent promotes his own listings, the company is no longer relevant. Ask each agent to show you his listings on line, how many places does he list on, how many photos does he post? Ask him to show you his closing record, it's often shown on the MLS in an area it takes an agent to access.

Selling Your Home 2011 you need a wizard! Equally important your wizard may need a wizard or two of his own! Who process your agent's short sales? Your listing office will process any short sales, it is not required that your agent do so or even be experienced at it, if he has an experienced staff! Many use professional short sales processing service, these can be great, ask if your agent uses an outside source have it written in your listing agreement, including who pays third party fees!

Selling Your Home 2011 requires a wizard of an agent. Your wizard may require a wizard to process a short sale, that's two. You may want one more real estate wizard. A Stager, Stagers are most valuable for vacant homes, especially if they have any small or unusual rooms. A common sense decluttering can suffice for most occupied homes.

Selling Your Home 2011 is different, but the outstanding agents from 2006 are almost always the most outstanding agents now! Good luck, luck is always a factor. If you want or need to sell the time is now, 2006 has abandon us forever.

 

Posted by

Bill

William J Archambault Jr

The Real Estate Investment Institute

wja@reii.org      Cell 832-259-7078,      Houston 832-582-8415,       Las vegas 702-516-1569

     http://www.reii.org  Back Cover One House At A Time http:www//reii.orghttp://www.flippingforfunandprofit.info/ http://www.billarchambault.com   

From my past: GRI 1975, FLI 1974, Catalyst from a client 1974 an agent that makes things happen, REII, The Real Estate Investment Institute 1995.

http://www.reii.org

©William J Archambault Jr   ©The Real Estate Investment Institute   ©REII

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Rainmaker
825,819
Nicholas Goglucci
South Florida Real Estate & Development, Inc. - Pompano Beach, FL
The Listing Whisperer

Listings are no longer successfully promoted using ANYTHING THAT WAS USED IN THE PAST !!!

Dec 14, 2010 11:34 AM #1
Rainmaker
591,130
William J. Archambault, Jr.
The Real Estate Investment Institute - Houston, TX

Nicholas,

In case I didn't make myself clear: I totally agree!!!!!!!!!!!

Bill

Dec 14, 2010 11:39 AM #2
Ambassador
1,882,419
George Souto
George Souto NMLS #65149 FHA, CHFA, VA Mortgages Connecticut - Middletown, CT
Your Connecticut Mortgage Expert

Bill, Location, Location, Location use to easily be the number one factor, but in today's market I am not so sure of that.  Today Pricing and Promotion might both be ahead of Location.

Dec 14, 2010 02:43 PM #3
Rainmaker
591,130
William J. Archambault, Jr.
The Real Estate Investment Institute - Houston, TX

George,

People want to live where they want to live, but with out proper pricing and promotion they may never know the ideal home is available!

Bill

Dec 14, 2010 02:48 PM #4
Ambassador
1,031,589
Celeste "SALLY" Cheeseman
Century 21 Liberty Homes - Mililani, HI
(RA) AHWD CRS ePRO OAHU HAWAII REAL ESTATE

Need a lot of wizards...lol 

Got a few up my sleeve :)

Dec 14, 2010 08:46 PM #5
Rainmaker
591,130
William J. Archambault, Jr.
The Real Estate Investment Institute - Houston, TX

Sally,

That doesn't surprise me!

Bill

Dec 14, 2010 09:27 PM #6
Rainmaker
141,455
Brenda Archambault
The Real Estate Investment Institute - Houston, TX

Hon, I think you may have missed an item, people now want a home staged, they seem to have lost the ability to "see ther own stuff" in that empty room..

Dec 14, 2010 09:33 PM #7
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Rainmaker
591,130

William J. Archambault, Jr.

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