Julie Andrews

By
Education & Training with House Proud Ottawa-Ontario-Canada

Buyers use all of their senses when searching for their new homes.  'Looking' at homes goes way beyond sight.  Appeal to all five of the buyers' senses.  Each sense provides input to the Buyers' perceptions of your home. 

Your home is enhanced by leaving an Ipod, satellite radio or CDs playing.  Pick background music.  You don't want the Buyers to stop to try to remember the tune and the words.  Who cares?  I like almost anything done by the Marsalis family, Ottmar Lieber, Kenny G, or any light classical/ instrumental music. I would stay away from those spa CDs that have rain forest sounds or tropic birds chirping or wind blowing.  Look for something smooth and mellow. 

When selling a home this summer, the owner included his built in music system. (Of course, how could he take it with him?).  At each viewing and for a Sunday Open House, he left the system on for Buyers to hear and see.  It ended up being one of the selling features.  When I do an Open House and know that it is without the central system, I take a radio and find a station of easy listening music.  I leave it on the whole afternoon.  I take my own radio because I am a bit of a techno phobe when it comes to my and other people's equipment.  I never put the television on because it is too distracting.  Buyers will stop and watch a game on the TV without seeing the house. 

Make your sale come alive with the Sound of Music.

Photo credit:  The Sound of Music

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Topic:
Home Selling
Location:
Ontario Ottawa Carleton Ottawa Blackburn Hamlet
Groups:
Active Rain Newbies
BananaTude
Realtors®
Staging Secrets
"Whacked"!!!
Tags:
zingers
selling
staging
music

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Rainmaker
338,296
Navona Hart
Real Estate Agent, Farmville Virginia Homes & Land
Real Living Cornerstone

If all sellers and agents worked on this thought we may get more buyers into contract.  Good post.

December 16, 2010 07:17 AM
Rainmaker
946,145
James Dray
AR., MO., or OK. I can find the home for you.
Wise Custom Realty

Nice I think I'll use this on my next open house

December 16, 2010 07:18 AM
Rainmaker
1,843,210
Gita Bantwal
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel
RE/MAX Centre Realtors

Thank you for the post. I read somewhere that they do a lot of research about   music  they play in department stores.

December 16, 2010 07:21 AM
Ambassador
683,273
Charita Cadenhead
Serving Jefferson and Shelby Counties (Alabama)
Keller Williams Realty

Valerie you mean buyers don't want to hear "fitty cent" (a.k.a Rapper Fifty Cent) while viewing a property.  Just kidding.  Music transcends across generations and there is middle ground when it comes to music choice.  This is a very note worthy blog.

December 16, 2010 07:21 AM
Rainmaker
574,918
Valerie Zinger
Home Organizer
House Proud Ottawa-Ontario-Canada

Navona:  I know that we can certainly use our sense of smell - when something is bad in a home but the sound of music is a subtle positive.  Thanks for the comment.

James:  I know a radio is a little old fashioned (who carries a radio with them?) but it has really helped me in long afternoons in a stranger's home. 

December 16, 2010 07:21 AM
Anonymous #6
Anonymous
Anonymous

It's s true about the senses.  Sometimes when I have an open house I'll put some apple cider of the stove with cinnamon sticks cloves and sliced apples.  This gives the house a warm feeling.  You walk in and you barely smell it, like playing an easy listening station, you don't want something overpowering.  But it puts people at ease.  I think they relax and can better focus on the house.

December 16, 2010 07:29 AM
Rainmaker
1,051,758
Ginny Gorman
Homes for Sale in North Kingstown RI and beyond
Phillips Post Road Realty ~ 401-529-7849~ RI Waterfront Real Estate

Val, what an amazing built in system...i do turn on soft music depending upon the type of house...right now i'm into cinnamon smells!

December 16, 2010 07:30 AM
Rainer
334,986
Laura S. Baker
Realtor, (920) 728-4118, First Weber Group
First Weber Group

Zinger, you just don't miss a beat do ya?  I just love Kimberly's idea. 

December 16, 2010 07:33 AM
Rainmaker
574,918
Valerie Zinger
Home Organizer
House Proud Ottawa-Ontario-Canada

Gita:  I think most stores have forgotten that 6 weeks of Christmas music is enough to have customers and staff run screaming into the streets.  Just kidding, a bit.  Yes, there is research.

Charita: I must look for more (ha ha ha  - like I have any right now) rap music.  I think my age is showing.  A hollow empty house just sounds better with a little music playing.

Kimberley:  I have heard of the pot of apple/cinnamon and can just imagine how wonderfully effective it is.  Must give it a try.

Ginny:  Apparently you and Kimberley are alike on this.  Of course being Christmas, that smell will evoke wonderful feelings. 

December 16, 2010 07:36 AM
Ambassador
683,273
Charita Cadenhead
Serving Jefferson and Shelby Counties (Alabama)
Keller Williams Realty

I knew you'd want to expand on your current collection.  I'm so glad my AR SOI has a great sense of humor.

December 16, 2010 07:49 AM
Rainmaker
574,918
Valerie Zinger
Home Organizer
House Proud Ottawa-Ontario-Canada

Charita:  Right now I love the sound track from Burlesque.  It might be a million miles away from Rapper Fifty Cents. 

December 16, 2010 07:57 AM
Rainmaker
563,424
Chris Smith
South Simcoe, Caledon, King, Orangeville Real Esta
Re/Max Chay Realty Inc., Brokerage

Valerie, Background music always adds to the overall ambience of a home for sale.

December 16, 2010 09:08 AM
Rainmaker
574,918
Valerie Zinger
Home Organizer
House Proud Ottawa-Ontario-Canada

Chris:  Yes it does and if it is subtle then people just get the mood and not the interference of the sound. 

December 16, 2010 09:30 AM
Rainmaker
494,751
Lora "Leah" Stern 914-772-4528
Real Estate Salesperson
Coldwell Banker, 170 N Main Street, New City NY 10956

Valeria, music helps to get them into a relaxed and mellow frame of mind.  Never thought to take a radio. 

December 16, 2010 10:10 AM
Rainmaker
574,918
Valerie Zinger
Home Organizer
House Proud Ottawa-Ontario-Canada

Leah:  We have one of those little portable radios (I think for emergencies) and I put it in my Open House kit.  It has been used a lot. 

December 16, 2010 10:19 AM
Rainmaker
236,633
Judy Klem
Home Staging, Senior Move Management, Fairfield/New Haven counties
Transition Stage LLC

Hi Valerie - Great idea!  Probably best not to play the soundtrack from Burlesque, though. Before you know it, all sorts of people will be "bumping and grinding" their way through your open house - not necessarily a pretty sight...  ;-)

December 16, 2010 11:00 AM
Rainmaker
574,918
Valerie Zinger
Home Organizer
House Proud Ottawa-Ontario-Canada

Judy:  A little bump and grind may get those houses sold faster - just so they don't have to see my in fish nets ever again.  I might end up seared in their minds and then become a 'tainted;' house.  Oh well, back to the black slacks and jackets.

December 16, 2010 11:59 AM
Rainmaker
1,564,381
Debbie Gartner
The Flooring Girl - Westchester hardwood flooring
Floor Coverings International Westchester NY & Stamford CT

What a super idea.  You are really full of so many wonderful and creative ideas.

December 16, 2010 07:20 PM
Rainmaker
574,918
Valerie Zinger
Home Organizer
House Proud Ottawa-Ontario-Canada

Debbie:  Thank you.  Some of these things come from many many years of interest in houses.

December 16, 2010 09:40 PM
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Rainmaker
574,918

Valerie Zinger

Home Organizer
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