Julie Andrews

By
Education & Training with House Proud Ottawa-Ontario-Canada

Buyers use all of their senses when searching for their new homes.  'Looking' at homes goes way beyond sight.  Appeal to all five of the buyers' senses.  Each sense provides input to the Buyers' perceptions of your home. 

Your home is enhanced by leaving an Ipod, satellite radio or CDs playing.  Pick background music.  You don't want the Buyers to stop to try to remember the tune and the words.  Who cares?  I like almost anything done by the Marsalis family, Ottmar Lieber, Kenny G, or any light classical/ instrumental music. I would stay away from those spa CDs that have rain forest sounds or tropic birds chirping or wind blowing.  Look for something smooth and mellow. 

When selling a home this summer, the owner included his built in music system. (Of course, how could he take it with him?).  At each viewing and for a Sunday Open House, he left the system on for Buyers to hear and see.  It ended up being one of the selling features.  When I do an Open House and know that it is without the central system, I take a radio and find a station of easy listening music.  I leave it on the whole afternoon.  I take my own radio because I am a bit of a techno phobe when it comes to my and other people's equipment.  I never put the television on because it is too distracting.  Buyers will stop and watch a game on the TV without seeing the house. 

Make your sale come alive with the Sound of Music.

Photo credit:  The Sound of Music

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Rainmaker
339,800
Navona Hart
Real Living Cornerstone - Farmville, VA
Real Estate Agent, Farmville Virginia Homes & Land

If all sellers and agents worked on this thought we may get more buyers into contract.  Good post.

Dec 16, 2010 07:17 AM #1
Rainmaker
983,991
James Dray
Wise Custom Realty - Bentonville, AR
AR., MO., or OK. I can find the home for you.

Nice I think I'll use this on my next open house

Dec 16, 2010 07:18 AM #2
Rainmaker
1,911,482
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Thank you for the post. I read somewhere that they do a lot of research about   music  they play in department stores.

Dec 16, 2010 07:21 AM #3
Ambassador
684,273
Charita Cadenhead
Keller Williams Realty - Birmingham, AL
Serving Jefferson and Shelby Counties (Alabama)

Valerie you mean buyers don't want to hear "fitty cent" (a.k.a Rapper Fifty Cent) while viewing a property.  Just kidding.  Music transcends across generations and there is middle ground when it comes to music choice.  This is a very note worthy blog.

Dec 16, 2010 07:21 AM #4
Rainmaker
575,207
Valerie Zinger
House Proud Ottawa-Ontario-Canada - Ottawa, ON
Home Organizer

Navona:  I know that we can certainly use our sense of smell - when something is bad in a home but the sound of music is a subtle positive.  Thanks for the comment.

James:  I know a radio is a little old fashioned (who carries a radio with them?) but it has really helped me in long afternoons in a stranger's home. 

Dec 16, 2010 07:21 AM #5
Anonymous
Anonymous
Anonymous

It's s true about the senses.  Sometimes when I have an open house I'll put some apple cider of the stove with cinnamon sticks cloves and sliced apples.  This gives the house a warm feeling.  You walk in and you barely smell it, like playing an easy listening station, you don't want something overpowering.  But it puts people at ease.  I think they relax and can better focus on the house.

Dec 16, 2010 07:29 AM #6
Rainmaker
1,086,860
Ginny Gorman
Phillips Post Road Realty ~ 401-529-7849~ RI Waterfront Real Estate - North Kingstown, RI
Homes for Sale in North Kingstown RI and beyond

Val, what an amazing built in system...i do turn on soft music depending upon the type of house...right now i'm into cinnamon smells!

Dec 16, 2010 07:30 AM #7
Rainmaker
341,131
Laura S. Baker
First Weber Group - Lake Mills, WI
Realtor, (920) 728-4118, First Weber Group

Zinger, you just don't miss a beat do ya?  I just love Kimberly's idea. 

Dec 16, 2010 07:33 AM #8
Rainmaker
575,207
Valerie Zinger
House Proud Ottawa-Ontario-Canada - Ottawa, ON
Home Organizer

Gita:  I think most stores have forgotten that 6 weeks of Christmas music is enough to have customers and staff run screaming into the streets.  Just kidding, a bit.  Yes, there is research.

Charita: I must look for more (ha ha ha  - like I have any right now) rap music.  I think my age is showing.  A hollow empty house just sounds better with a little music playing.

Kimberley:  I have heard of the pot of apple/cinnamon and can just imagine how wonderfully effective it is.  Must give it a try.

Ginny:  Apparently you and Kimberley are alike on this.  Of course being Christmas, that smell will evoke wonderful feelings. 

Dec 16, 2010 07:36 AM #9
Ambassador
684,273
Charita Cadenhead
Keller Williams Realty - Birmingham, AL
Serving Jefferson and Shelby Counties (Alabama)

I knew you'd want to expand on your current collection.  I'm so glad my AR SOI has a great sense of humor.

Dec 16, 2010 07:49 AM #10
Rainmaker
575,207
Valerie Zinger
House Proud Ottawa-Ontario-Canada - Ottawa, ON
Home Organizer

Charita:  Right now I love the sound track from Burlesque.  It might be a million miles away from Rapper Fifty Cents. 

Dec 16, 2010 07:57 AM #11
Rainmaker
569,115
Chris Smith
Re/Max Chay Realty Inc., Brokerage - New Tecumseth, ON
South Simcoe, Caledon, King, Orangeville Real Esta

Valerie, Background music always adds to the overall ambience of a home for sale.

Dec 16, 2010 09:08 AM #12
Rainmaker
575,207
Valerie Zinger
House Proud Ottawa-Ontario-Canada - Ottawa, ON
Home Organizer

Chris:  Yes it does and if it is subtle then people just get the mood and not the interference of the sound. 

Dec 16, 2010 09:30 AM #13
Rainmaker
495,153
Lora "Leah" Stern 914-772-4528
Coldwell Banker, 170 N Main Street, New City NY 10956 - New City, NY
Real Estate Salesperson

Valeria, music helps to get them into a relaxed and mellow frame of mind.  Never thought to take a radio. 

Dec 16, 2010 10:10 AM #14
Rainmaker
575,207
Valerie Zinger
House Proud Ottawa-Ontario-Canada - Ottawa, ON
Home Organizer

Leah:  We have one of those little portable radios (I think for emergencies) and I put it in my Open House kit.  It has been used a lot. 

Dec 16, 2010 10:19 AM #15
Rainmaker
236,637
Judy Klem
Transition Stage LLC - Shelton, CT
Home Staging, Senior Move Management, Fairfield/New Haven counties

Hi Valerie - Great idea!  Probably best not to play the soundtrack from Burlesque, though. Before you know it, all sorts of people will be "bumping and grinding" their way through your open house - not necessarily a pretty sight...  ;-)

Dec 16, 2010 11:00 AM #16
Rainmaker
575,207
Valerie Zinger
House Proud Ottawa-Ontario-Canada - Ottawa, ON
Home Organizer

Judy:  A little bump and grind may get those houses sold faster - just so they don't have to see my in fish nets ever again.  I might end up seared in their minds and then become a 'tainted;' house.  Oh well, back to the black slacks and jackets.

Dec 16, 2010 11:59 AM #17
Rainmaker
1,628,990
Debbie Gartner
Floor Coverings International Westchester NY & Stamford CT - White Plains, NY
The Flooring Girl - Westchester hardwood flooring

What a super idea.  You are really full of so many wonderful and creative ideas.

Dec 16, 2010 07:20 PM #18
Rainmaker
575,207
Valerie Zinger
House Proud Ottawa-Ontario-Canada - Ottawa, ON
Home Organizer

Debbie:  Thank you.  Some of these things come from many many years of interest in houses.

Dec 16, 2010 09:40 PM #19
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Rainmaker
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