The Frontend is for Your Website Visitors – The Backend Generates Business

By
Real Estate Services with RealtySoft.com

Over the last ten years it’s become clear that the Internet is the most important venue for real estate marketing.  No, print isn’t dead, nor is television, radio or other media.  And, direct mail still has a place in most real estate marketing plans.  However, the real estate professionals who recognize that the Web is where 90%+ of the population does home buying and selling research, are the ones who are building a secure business future.


It’s great to know that an effective Web presence is necessary, but it’s quite another thing to know what “effective web presence” means and how to make it happen.  Your web marketing initiatives should:

  • Present the agent or brokerage as a local real estate expert (Niche Website)
  • Consist of a website or websites with relevant content of interest to site visitors who want to buy or sell real estate (Content that Sells)
  • Effectively implement SEO - Search Engine Optimization - and SEM - Search Engine Marketing - to attract visitors to the site (SEO Friendly)
  • Keep website visitors engaged and make them return to the site again and again (Fresh + Dynamic  + Customizable Content)
  • Provide what every visitor wants most, a way to search real estate listings (Powerful Map Based IDX/MLS Search)
  • Offer incentives to get the visitor to freely provide their contact information (Call to Actions)
  • Follow up with these prospects regularly in a way that keeps them interested in the company’s services and makes the company/agent top-of-mind when the prospect is ready to take action (Integrated CRM & Print Pieces)

So, an effective Web presence isn’t just a website that gets a lot of traffic (the front end).  Actually, the very creation and structure of a website that gets great traffic is a combination of “backend” functions

 

 

Ugh!  A Lot to Ask of a Website
It is a lot to ask.  However, if it’s a necessity, then it should go past asking, it should be delivered. Check out RealtySoft.com today to see how all of these components are integrated into one affordable all-in-one solution for real estate professional OR see the short video below!

 

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Topic:
Real Estate Sales and Marketing
Tags:
realtysoft all in one
real estate websites
real estate idx

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Rainmaker
544,339
Corinne Guest
Find Your Barrington Dream Country Suburban Home
Managing Broker-Barrington Realty Company

Websites are critical today to succeed and need constant effort-a bit like kids!

January 07, 2011 09:13 AM
Rainmaker
219,682
Jim Gilbert
The Golden Homes Team
Samson Properties

The simple fact is that the more listings you have on your web site the more visitors you get and the more leads you get. Having listings on you site is BESIDES the integrated IDX search.

Buyers want houses, not agents.

January 07, 2011 09:48 AM
Rainer
31,468
Martin MacFarlane
Sutton Group Heritage Realty Inc., Brokerage

Absolutely true! It still amazes me how many Realtors do not take advantage of the web.  I always like to say the internet is not the way of the future, but the way of today.  The key is learning how to customize your website's content effectively.  It should be interesting to your visitors, but you also need to keep search engines in mind.  A great tool everyone should be using on their sites is Google Analytics which allows you to see how your visitors are browsing your site.  Very powerful.  I am always trying to find new ideas to incorporate into my real estate website in Markham, Ontario.

January 07, 2011 12:42 PM
Rainmaker
41,623
Peyman Aleagha
RealtySoft.com

Karen -> You are 100% on the money! YOUNG BUYERS ARE ONLINE! Now go get them!

Mayra -> Today is your lucky day. MLSListings is coming soon (by the end of February). Contact Travis at 1-866-857-1657 and he will set you up right away!

Frank -> What is the name of your MLS? Please check out our MLS coverage here and let me know if yours is listed or not: http://www.realtysoft.com/solutions-idx-mlscoverage.php

Corinne -> Couldn't have said it any better. Websites are a work in progress!

Gold Team -> The major benefit of RealtySoft Integated IDX is that it puts all the MLS listings on your website. Therefore search engines see it as part of your site.

Martin -> Google Analytics is an amazing tool. Our solution is 100% compatible with Google Analytics and integration takes just a few minutes. 

January 07, 2011 06:48 PM
Rainer
50,237
Allison Klein
Fort Collins Real Estate
ERA Herman Group Real Estate

what are some good calls to action besides free mls listings, comps, the basics. I need some new calls to action ASAP.

January 07, 2011 07:13 PM
Anonymous
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Rainmaker
41,623

Peyman Aleagha

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Additional Information

Peyman Aleagha is the founder and President of RealtySoft.com. RealtySoft provides Realtors with Real Estate Web Design, Real Estate Print Marketing and Free IDX solutions. Find out more about RealtySoft by visiting RealtySoft.com