Integrated IDX – How to use MLS data to rank higher on Google

By
Real Estate Services with RealtySoft.com
http://actvra.in/RL
Our last article stated seven things a web presence must accomplish for the real estate professional if they want to create commissions from site visitors. One of the critical ingredients required to create an effective website is great SEO (Search Engine Optimization). While Google is still the giant on the block, Bing, Yahoo and AOL are also important search engines used by millions of people. No matter which search engines your clients and prospects use, all of them have one thing in common; “presence of keywords and key phrases” is an important ranking factor amongst all search engines.
IDX – Two Approaches
An effective website must deliver an IDX search that is comprehensive and easy to use. Your website visitors want to search for properties using a map, as well as keywords, features, bedrooms, bathrooms and other characteristics. A site simply cannot attract and keep viable visitors for future business without a good IDX solution. How do most sites accomplish this now? One is a framed solution, and the other is an Integrated IDX solution.

Frameable IDX
If you’re unfamiliar with the term “framing,” it’s having pages or portions of one site show up in another. Frequently it can be done with design and colors that make the framed content look like it’s part of the site where it’s displayed. However, it is not there physically, instead it’s being hosted on another website. The “frame” merely places part of the other site in a “window” if you will, showing it on your real estate website, but not having it physically present there. A search engine doesn’t index framed material as part of the site where it’s displayed. Far and away, the majority of sites are using a framed IDX. Why? For the most part, because their IDX function is provided by a vendor other than the vendor providing their website. There’s simply no way to integrate it any other way without the real estate professional hiring expensive programmers.

Integrated IDX
Now, how can this hurdle be overcome? We must get the IDX search text and images, and remember we’re talking about a LOT of text and images, integrated into the site itself, residing there for the search engine to index? Think of the value if this can be accomplished. Think of all those keywords and phrases related to local real estate that are in each listing displayed in the IDX search results. There are bedrooms, baths, area or neighborhood names, land and home descriptive words and phrases, and more. And, they’re all repeated over and over with each new listing displayed. While all of that value is lost in a framed solution, it’s indexed and a big SEO boost for the site that can have their IDX residing on the site without framing.
While there are hundreds, or even thousands in some areas, of real estate websites all fighting for first page position for the search phrase “theirtown real estate,” there are a few who have recognized the value of the many search phrases that are far less competitive (long tail keywords), yet bring focused visitors to the site. And, it’s these words and phrases that are repeated over and over in IDX search results.

So, What’s The Answer?
The answer is simply to have an indexable IDX solution that resides on your website so that all of the words and images are easily indexed by search engines and used to your benefit. Simple answer, but not so simple to do. That is unless you check out RealtySoft.com’s integrated, indexable IDX solution! Check out the short video below to find out more:




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Topic:
Real Estate Technology & Tools
Tags:
idx
integrated idx
indexable idx
free idx
pro idx
realtysoft idx
mls search
mls idx

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Rainmaker
41,623
Peyman Aleagha
RealtySoft.com

Kimberly -> It sure is a lot to take! We have tried to make it easy for you :)

Damon -> You can check out our prices by visiting http://www.realtysoft.com/pricing-overview.php we support over 110 MLSs, click here to see our MLS coverage: http://www.realtysoft.com/solutions-idx-mlscoverage.php

Fernando -> Framed IDX is dead! It adds absolutely no value to your site!

Robert -> Feel free to contact our support team with any questions. We are here to help you "get it".

Brian -> You are definately ahead of the pack!

Ken -> Feel free to contact me with any questions

Allen -> Yes, over using keywords definately hurts your SEO, its all about balance!

Craig -> We do plan on going mobile in Q2, 2011. We are going to start with iPhone and Android then we will start working on BlackBerry and Windows Mobile

Andrew -> Good SEO results come with hard work, no pain no gain!

Bill -> Thanks for taking the time to go over the clip. We spent so much time and effort producing them and its good to see that folks like you are enjoying them :)

 

January 12, 2011 06:22 PM
Rainmaker
391,133
Chandler Real Estate Liz Harris, MBA
#ChandlerRealEstateAgent
Liz Harris Realty

Totally awesome post... thank you!

January 12, 2011 11:09 PM
Anonymous #15
Anonymous
JOHN RUSSELL TAYLOR

 

Hi Peyman,

I will purchase your website next week but I do not see any reference to a domain name.  Can you provide some guidance on this?

 

 

John Russell Taylor MBA,CSP,HRC

January 16, 2011 11:55 PM
Rainmaker
41,623
Peyman Aleagha
RealtySoft.com

John -> Thanks for your interest in RealtySoft. You can use your own domain name on any RealtySoft website / ProIDX you purchase. If you already have your domain registered through GoDaddy or some other registrar then we will make changes to your NS records and you will be good to go. If you do not have a domain registered then we can help you register a new domain name. Let me know if this answers your question.

You can reach our sales team by dialing a-866-857-1657. We look forward to working with you!

January 17, 2011 09:40 AM
Rainer
75,128
Arpad Racz
408-371-8288 - www.aracz.com - Cupertino and Bay A
Altas Realty

Hi,

 

Is your free IDX integratable to get this benefit?

 

Thank you,

 

Arpad

June 28, 2011 03:48 PM
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Peyman Aleagha

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Additional Information

Peyman Aleagha is the founder and President of RealtySoft.com. RealtySoft provides Realtors with Real Estate Web Design, Real Estate Print Marketing and Free IDX solutions. Find out more about RealtySoft by visiting RealtySoft.com