Niche Websites, Integrated IDX & Blogs Make a Winning Search Engine Recipe

By
Real Estate Services with RealtySoft.com

I’ve recently written about the all-in-one solutions for website success that are provided by RealtySoft.com. There are a number of ingredients and services in this all-in-one approach, and all are necessary for online marketing success.


Believe it or not, there are several places on the web where you can find meal recipes with three ingredients or less. These are simple, as the ingredient list is small, and most turn out a really tasty dish. One of these is Crockpot Turkey, calling only for the turkey, some cranberry sauce, and dry onion soup mix. We can see that the body of the recipe is the turkey, and that the other two ingredients provide a tangy face-off of sweet versus the onion flavor.


What would the dish be like if we left out one of the ingredients? Of course, without the turkey, we’d have a soupy mixture with nobody for hunger satisfaction. And, cutting out either of the other two ingredients would result in either a too-sweet or a more bitter onion flavor. Simple as the recipe is, it takes all three to work.


Getting good rankings on the search engines is pretty much a three ingredient recipe as well. The body of course is the niche website, as it’s where we bring it all together for results. However, just throwing up a website will be a complete failure as a recipe for search engine success. Two other ingredients are critical, an integrated IDX search, and a blog. These are the three ingredients that have time and again been combined by real estate professionals for first page search engine positioning for search phrases that bring them business. Let’s look at a real-world example to see how this recipe is prepared:


1. Niche Real Estate Websites - Create multiple custom pages on your website that focuses on a niche and keyword phrases that are likely to be searched on Google and other search engines. In this case, we’ll create a page all about “ThisTown 2 BR waterfront homes”. There will be relevant information on this page that talks exclusively about our topic of “ThisTown 2 BR waterfront homes”. There may be a map with popular waterfront neighborhoods. There will be a lot of text about these neighborhoods, how the residents enjoy their waterfront homes, what they cost, and some market statistics and history. The keyword phrase will be worked into the content of the page at the beginning, the end, in the title and several times in the text.

 

2. Integrated IDX - Now using RealtySoft’s indexable IDX solution, you will create some listing result pages for these 2 BR waterfront homes. These listing result pages will be the very nature of the search, contain our search criteria (City = Chicago, Type = Residential, Bedrooms = 2) and keyword (Waterfront) that web searchers would use to find “thistown 2 BR waterfront homes”. Then we just integrate these search result pages into the page we created. This creates highly relevant content and links between content on the same topic and with the same keywords.

 

3. Blog - Now there’s just one more ingredient, but it rounds out the recipe and makes our search engine dish a success. Blog about the same topic, and using “thistown 2 BR waterfront homes” in the title and throughout the text of the blog post. Link this keyword once or twice to the custom page that was created in step 1.

 

These three ingredients requires a certain sequence of events and methods, again important in any recipe. Once we combine them properly, this site will be working its way up in the search engines for the key phrase.

 

 

What's New at RealtySoft.com?

 
New RealtySoft Website Designs are Now Available!

Wider formats, vertical menus, multiple colors and each completely customizable to do everything you want – clean, crisp, and professional! Existing RealtySoft users can incorporate the new designs (through MYWEBSITE on the Control Panel) and non-users can check them out by signing up for a RealtySoft Free Trial.

 

Click Here To See More Designs!

 

RealtySoft on YouTube!

Learn all the basics about RealtySoft web solutions. Check out the new RealtySoft YouTube Technology Tutorials – short and SWEET! Click here!

 

3 New MLSs Launched!

Just added Santa Barbara Association of Realtors in CA (SABOR), MLS Listings in CA (REINFOLINK) and West Penn Multi List in PA (WPML) to the expansive list of MLS Associations available through RealtySoft’s IDX solutions.  

 

Better, bigger backgrounds and colors!

RealtySoft users now have bigger choices for background images, font and menu colors and styles. Just another way to make your website a vital tool in your marketing arsenal.

 

 

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Topic:
Real Estate Sales and Marketing
Tags:
niche real estate website
integrated idx
real estate website
real estate idx
idx
website
seo

Comments 14 New Comment

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Rainmaker
278,508
Terkel Sørensen
Realtor, 951.805.0773 , Bank owned and Short Sales
Real Estate Places

THanks Peyman, I think I need to go look at those new designs. 

February 22, 2011 01:49 AM
Rainmaker
933,808
Bob & Leilani Souza
Placer County, CA: Foreclosures, Auctions, Rentals
Souza Realty - Roseville, Rocklin, Lincoln, Loomis, Granite Bay, Penryn, Newcastle, Auburn, Meadow Vista (California)

Peyman, thanks for the heads up about your new features...since the MLS feed I currently use is going to be "no longer" soon, I'm beginning to research alternatives and yours looks interesting. :)

Leilani

February 22, 2011 02:41 AM
Anonymous #14
Anonymous
Kim Addelman

Great content- Thanks for the post!

Kim~

February 22, 2011 06:00 PM
Anonymous #15
Anonymous
Chris Kenworthy

I am in works with 220 marketing and this sounds very similar, this is a great idea in this market. Have you thought about doing this same idea for loan officers or lender to allow their agents to post on one website for exposure? If you already do this let me know what sort of price this costs.

February 22, 2011 07:45 PM
Rainer
332,837
Paul Gapski
619-504-8999,#1 Resource SD Relo
Berkshire Hathaway / Prudential Ca Realty

is the a percentage of key words u need to tie into ur title.

good post

March 13, 2011 01:32 AM
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Rainmaker
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Peyman Aleagha

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Additional Information

Peyman Aleagha is the founder and President of RealtySoft.com. RealtySoft provides Realtors with Real Estate Web Design, Real Estate Print Marketing and Free IDX solutions. Find out more about RealtySoft by visiting RealtySoft.com