There is no doubt, at least from my perspective, that blogging about your local area and areas of interest will bring you business. It doesn't happen overnight but with consistency and a good plan you can make it work for you too.
Do ActiveRain and Localism bring you business? If not, get BLOGGING! Are you getting business from your time here on ActiveRain.com and Localism.com? If not, is it because you are not writing the type of posts that consumers are looking for? Is it because you are not posting often enough? Not only is it important to write about topics that are of interest to consumers, it is also important that you do it often. Don't be discouraged if business doesn't come your way overnight. It may take time but it is well worth it.
Today, while reading my new emails I opened one that said:
"I was just reading your write up on the properties at Waters at Lake Anna. I am interested in getting more information regarding the sales."
When you read an email that says, "I Read Your Blog on Such & Such" excite you? It sure does me.
The post the writer was referring to was about The Waters at Lake Anna, one of more than 120 communities that we have around the lake. I had written this along with some for other subdivisions around the lake and posted them on Localism. What do I need to do now? I need to write about many of the other communities. Will I? You better believe it!
What does this teach me once again? Well, simply that Active Rain and Localism.com are vital to my career. What about you? Are you making the most of the opportunity that is here for the taking?
The saying is that all politics are local. I guess we can say the same thing about real estate. Write about your local area, show that you know what's going on locally, and when a prospective buyer is looking for someone to help them purchase a home it is very likely you will be the one to be contacted.
By the way, I wrote my post on The Waters last April. Isn't it wonderful that something I did eight months ago is bringing me business today. Knowing the power of AR and the Internet I wouldn't be surprised if I get traction from this post years from now.
Will you write a blog today that will bring you business eight months of now? I certainly hope so.