Christmas Gift Boxes and Real Estate Services

By
Real Estate Agent with RE/MAX Realty Group - Lansdale, PA

Christmas Gift Boxes and Real Estate Services - what the heck do they have to do with each other?  I'll get to that in a minute. 

Christmas Gift BoxesBut let's talk about Christmas gift boxes first.  Now is the time of year that I a) leave my shopping to the last minute, and b) work like crazy to get all the presents wrapped.

I'm not naive - I know the cost of the "free" gift boxes that stores give out are really included in the price of the goods.  It's a cost of doing business.  And some stores give out great boxes (yes, that would be you, Bloomingdales!  Nice and sturdy and easy to assemble.  AND you include tissue paper!). 

Other stores (think Macy's) have perfectly serviceable boxes that are in line with the cost of the goods you are buying.  But no tissue paper.

But some stores (I'm picking on YOU, American Eagle!) have expensive goods, and crappy boxes that are either flimsy, impossible to put together, or both.

But what really steams me are the stores that charge top dollar for their goods, and after waiting in line to pay for said goods you are told, "I'm sorry - we're all out of boxes."  ALL OUT OF BOXES??  The clerk so pleasantly told me, "Go to the Dollar Store is on the lower level.  They have four boxes for a dollar - it's a bargain!"  Remember - you're really paying for the box when you're paying for the goods.  I just paid thirty dollars for a scarf, and you don't have a box?  And part of the gift giving experience is watching people's eyes light up when the rip off the wrapping and see the name on the box.  A plain white box from the Dollar Store just doesn't cut it.  If I wanted generic, I would have shopped at a discount store where I expect not to get a box.

Okay.  I'm climbing off my high horse, brushing him off and putting him away for the season.

So what does this have to do with real estate services?  How many of us are guilty of being the expensive store where people expect nice boxes.  And then deliver discount store service and expect people to buy their own boxes?

Too often I see people paying top drawer commissions and receiving less than full service from their agents.  It disappoints me.

Regardless if you are my buyer or seller, or if it's a $1,000,000 property or a $100,000 starter home.  You get the full service you pay for.  You get the nice box with the tissue paper.

So - enough analogies for today.  I'm off to sell some real estate!  And wrap a few more presents.

Make sure your real estate services are like the GOOD gift boxes!

Posted by
Richard Strahm
Realtor, ABR, SFR, SRES
REMAX Realty Group
439 Main Street
Harleysville, PA 19438

Direct: (215) 853-2624
Office: (215) 256-1200 x-223
Fax: (215) 529-8931

Email:  Richard@RichardStrahm.com

www.RichardStrahm.com

PA Lic # RS310765

Copyright © 2010-2011 Richard Strahm.   All rights reserved worldwide.

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Rainmaker
311,259
Glenn Roberts
Retired - Seattle, WA

The analogy was timely and the advice timeless. Let the discounters sell without the box, and the tissues and countless other things that make real estate what it is. Will buyers and sellers ever learn that they also get what they pay for?

Dec 23, 2010 09:41 AM #1
Rainmaker
414,463
The Scott Loper Team Lansdale & Harleysville PA Homes
Keller Williams Real Estate - Montgomeryville - Lansdale, PA

Hi Richard,

Great analogy.  No one seemed to have any gift boxes at all this year.  Of course I didn't shop at Bloomingdales or Macy's.  Maybe it is a sign of the times, but I feel service is off in all industries, real estate included.

Merry Christmas!

Lisa

Dec 23, 2010 10:57 AM #2
Rainmaker
216,670
Richard Strahm
RE/MAX Realty Group - Lansdale, PA - Lansdale, PA
Lansdale and North Penn Real Estate

Glenn - the answer to your last questions is never!

Lisa - Not to sound like a shill for Macy's -- but that is my go to store.  They are giving away clothes this year!  And they have plenty of boxes.  I got three shirts with a regular price ( I know -- who pays full price!) of over $100 for (with my $10 off $25 coupon) -- $26.  Less than $9 a shirt.  With boxes. With nice and friendly customer service (we chatted about the history of the Mayflower and where it first landed.  Honest.).  I wouldn't mind being the Macy's of real estate!

Dec 23, 2010 11:09 AM #3
Rainer
257,137
Charles Edwards Bentonville
Coldwell Banker Harris McHaney & Faucette 479-253-3796 - Bentonville, AR
AR REALTOR, Bentonville Real Estate Agent and Broker

Richard, Bloomingdale's works for me.

That is a great analogy and you're apparently a great gift buyer. Somehow I knew that. I'll get a little 'retail therapy' mid January in Dallas. Ahhh, Nordstroms, I'm on my way!

Happy Holidays friend.

Dec 23, 2010 11:20 AM #4
Rainmaker
216,670
Richard Strahm
RE/MAX Realty Group - Lansdale, PA - Lansdale, PA
Lansdale and North Penn Real Estate

Charles - We have one of the largest retail centers in north America here in the Philadelphia Suburbs -- King of Prussia mall.  It has both a Nordstroms and Nieman Marcus.  Both of which are a little snooty for my tastes (and wallet).  But the do have nice boxes!

Dec 23, 2010 12:20 PM #5
Rainmaker
648,589
Liz Wallace
Century 21 Sherlock Homes - Rockville Centre, NY
Broker C21 Sherlock Homes, Rockville Centre, LI, N

Richard, let me join the chorus, great analogy.  If you show up like Nordstroms (best boxes) then don't act like Walmart.

Dec 24, 2010 11:13 AM #6
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Lansdale and North Penn Real Estate
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