Christmas Gift Boxes and Real Estate Services - what the heck do they have to do with each other? I'll get to that in a minute.
But let's talk about Christmas gift boxes first. Now is the time of year that I a) leave my shopping to the last minute, and b) work like crazy to get all the presents wrapped.
I'm not naive - I know the cost of the "free" gift boxes that stores give out are really included in the price of the goods. It's a cost of doing business. And some stores give out great boxes (yes, that would be you, Bloomingdales! Nice and sturdy and easy to assemble. AND you include tissue paper!).
Other stores (think Macy's) have perfectly serviceable boxes that are in line with the cost of the goods you are buying. But no tissue paper.
But some stores (I'm picking on YOU, American Eagle!) have expensive goods, and crappy boxes that are either flimsy, impossible to put together, or both.
But what really steams me are the stores that charge top dollar for their goods, and after waiting in line to pay for said goods you are told, "I'm sorry - we're all out of boxes." ALL OUT OF BOXES?? The clerk so pleasantly told me, "Go to the Dollar Store is on the lower level. They have four boxes for a dollar - it's a bargain!" Remember - you're really paying for the box when you're paying for the goods. I just paid thirty dollars for a scarf, and you don't have a box? And part of the gift giving experience is watching people's eyes light up when the rip off the wrapping and see the name on the box. A plain white box from the Dollar Store just doesn't cut it. If I wanted generic, I would have shopped at a discount store where I expect not to get a box.
Okay. I'm climbing off my high horse, brushing him off and putting him away for the season.
So what does this have to do with real estate services? How many of us are guilty of being the expensive store where people expect nice boxes. And then deliver discount store service and expect people to buy their own boxes?
Too often I see people paying top drawer commissions and receiving less than full service from their agents. It disappoints me.
Regardless if you are my buyer or seller, or if it's a $1,000,000 property or a $100,000 starter home. You get the full service you pay for. You get the nice box with the tissue paper.
So - enough analogies for today. I'm off to sell some real estate! And wrap a few more presents.