Have You Given Your Website a Checkup Lately?

By
Services for Real Estate Pros with Marte Cliff Copywriting

Getting your agent website up and running is a huge undertaking - and once you've finished you probably don't want to think about it again for a while.

Unfortunately, websites can get out-dated quickly. So if you haven't given yours a checkup in the past few months, it's probably time to take these 4 steps:

  1. Click on all your links
  2. Enter your own address in all the "capture" forms and really read what you get in response
  3. Read all your content pages, looking for information that's out of date
  4. Check to see if your photo still looks like you

Clicking all your links ensures that every one of them is a "live" link that takes your visitors where you want rating cardthem to go. It's easy to change a page here and there and forget to go back and change the links.

Checking all your capture forms shows you whether the information you're providing in return for prospect names and addresses is correct.

One agent I talked with this year had done a presentation at a wedding show and had gathered names to put in his autoresponder. Later he decided to put a capture box on his website and offer the same special report that he offered at the show. But he forgot one thing - changing the greeting. When I checked his box by entering my name a couple of months later, I got a greeting telling me that he had gotten my name at the wedding show. OOPS!

But it is easy for a mistake like that to happen, because of the many steps required in setting up a capture form.

Read your content pages looking for information that has changed. For instance, I've seen sites that still refer to the homebuyer tax credit.

Your bio pages could also be out of date. I've seen agent bios that cite accomplishments up to and including 2007 or 2008 and say nothing about the following years. That can give visitors the impression that you haven't done anything since then.

If you've expanded or changed your niche, this is also a good time to talk about it, and even to add a page or two to your website. If you specialize in a niche, let your visitors know!

Since you do want people to recognize you, check that photo! If you've changed your hairstyle or hair color, or if you've switched from glasses to contacts, it's time to get a new one.

Most of us don't read our own websites very often, so we don't notice these little gitches. Then we're embarrassed when someone else points them out.

So start the New Year on the right track - give your website a check-up and fix anything that's out of date. Then you can mark yourself "excellent" on all points!

And of course, if you need help with the content, get in touch. I'd love to help you with new marketing copy, a new agent bio, or a new drip marketing campaign.

Happy New Year!

(Photo by Dominik Gwarek at http://www.kikashi.webpages.p)

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Rainmaker
129,542
Maureen Fukumoto
Help-U-Sell Realty Pro - Mililani, HI
Maureen

Good points Marte.  It's easy to set it up and forget it but I know you are right, links get broken and bios get stale.

Dec 27, 2010 03:29 AM #1
Rainmaker
396,327
Cameron Novak
The Homefinding Center - Corona, CA
Featured Corona Real Estate Agent Team

I am in a constant update mode when it comes to my websites.  It's an absolute must!

Dec 27, 2010 03:30 AM #2
Rainer
108,064
Ron T. Weems Jr.
Weems Real Estate Group/N.W.R.E. LLC - Marysville, WA

Marte,

You are so correct. We get busy on other stuff and forget about the site. Thanks for the reminder.

Dec 27, 2010 03:43 AM #3
Ambassador
1,300,499
Loreena Yeo
3:16 team REALTY ~ Locally-owned Frisco TX Real Estate Co. - Frisco, TX
Realtor® | Frisco TX Community Ambassador

It's a great homework for all of us. When the holiday activities die down, I want to work on these in the stillness of early January..... The last I worked on my website was Christmas Eve but I need to go back to check ALL my past content.... I have 300-400 pages !

Dec 27, 2010 06:46 AM #4
Rainmaker
769,627
Mike Jaquish
Realty Arts - Cary, NC
919-880-2769 Cary, NC, Real Estate

Marte,

Alll good points on site maintenance.  I would add, site owners should check the copyright date on their sites.  Nothing says "out of date" better than a 3 or 4 year old copyright date.

Dec 27, 2010 07:50 AM #5
Rainmaker
858,524
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
your real estate writer

Maureen - You have to wonder how those links get broken, but they do!

Cameron - Good for you. Most of us aren't quite so efficient.

Ron - It's easy to forget about once you've spent weeks or even months getting it just right.

Loreena - More than 300 pages! That's a huge site. You have a lot of work ahead of you.

Mike - You're so right. I forgot that one and it IS important.

Dec 27, 2010 01:22 PM #6
Rainmaker
753,436
Larry Brewer
Benchmark Realty LLc - Nashville, TN
Nashville Real Estate

Marte - thanks for the tips, we always need to keep up the maintenance on our sites to keep them from having issues.

Dec 27, 2010 06:08 PM #7
Rainmaker
858,524
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
your real estate writer

Larry - and the way time flies, it seems like it's always time for maintenance even though it feels like we just did it!

Dec 27, 2010 11:16 PM #8
Rainmaker
150,368
Eric Anderson
Prudential PenFed Realty (Fayetteville) - Fayetteville, NC
Fort Bragg Military Relocation Services, Fayetteville, NC Realtor

Marte, Great Points about website checkups.  You should always be the first prospect on your site and always check the links..

Dec 27, 2010 11:24 PM #9
Rainmaker
858,524
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
your real estate writer

Eric - that's a great way to put it: "Be the first prospect on your site."

For some reason it reminds me of what I learned in the grocery business... "Always cull your produce racks before the customers see them."

Dec 27, 2010 11:56 PM #10
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2,036,890
Todd Clark
Keller Williams Realty - Beaverton, OR
Broker - Beaverton, Oregon Real Estate Expert - (503) 524-9494

I wrote a nightmare story of mine on this topic yesterday. I had a link that was now going to a site that sells viagra.

Dec 28, 2010 12:36 PM #11
Rainmaker
858,524
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
your real estate writer

Todd - that is a nightmare story... I'm off to go read it!

Dec 28, 2010 12:43 PM #12
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Rainmaker
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Marte Cliff

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