Have You Given Your Website a Checkup Lately?

By
Real Estate Services with Marte Cliff Copywriting

Getting your agent website up and running is a huge undertaking - and once you've finished you probably don't want to think about it again for a while.

Unfortunately, websites can get out-dated quickly. So if you haven't given yours a checkup in the past few months, it's probably time to take these 4 steps:

  1. Click on all your links
  2. Enter your own address in all the "capture" forms and really read what you get in response
  3. Read all your content pages, looking for information that's out of date
  4. Check to see if your photo still looks like you

Clicking all your links ensures that every one of them is a "live" link that takes your visitors where you want rating cardthem to go. It's easy to change a page here and there and forget to go back and change the links.

Checking all your capture forms shows you whether the information you're providing in return for prospect names and addresses is correct.

One agent I talked with this year had done a presentation at a wedding show and had gathered names to put in his autoresponder. Later he decided to put a capture box on his website and offer the same special report that he offered at the show. But he forgot one thing - changing the greeting. When I checked his box by entering my name a couple of months later, I got a greeting telling me that he had gotten my name at the wedding show. OOPS!

But it is easy for a mistake like that to happen, because of the many steps required in setting up a capture form.

Read your content pages looking for information that has changed. For instance, I've seen sites that still refer to the homebuyer tax credit.

Your bio pages could also be out of date. I've seen agent bios that cite accomplishments up to and including 2007 or 2008 and say nothing about the following years. That can give visitors the impression that you haven't done anything since then.

If you've expanded or changed your niche, this is also a good time to talk about it, and even to add a page or two to your website. If you specialize in a niche, let your visitors know!

Since you do want people to recognize you, check that photo! If you've changed your hairstyle or hair color, or if you've switched from glasses to contacts, it's time to get a new one.

Most of us don't read our own websites very often, so we don't notice these little gitches. Then we're embarrassed when someone else points them out.

So start the New Year on the right track - give your website a check-up and fix anything that's out of date. Then you can mark yourself "excellent" on all points!

And of course, if you need help with the content, get in touch. I'd love to help you with new marketing copy, a new agent bio, or a new drip marketing campaign.

Happy New Year!

(Photo by Dominik Gwarek at http://www.kikashi.webpages.p)

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Rainmaker
750,827
Marte Cliff
your real estate writer
Marte Cliff Copywriting

Larry - and the way time flies, it seems like it's always time for maintenance even though it feels like we just did it!

December 27, 2010 11:16 PM
Rainmaker
150,278
Eric Anderson
Fort Bragg Military Relocation Services, Fayetteville, NC Realtor
Prudential PenFed Realty (Fayetteville)

Marte, Great Points about website checkups.  You should always be the first prospect on your site and always check the links..

December 27, 2010 11:24 PM
Rainmaker
750,827
Marte Cliff
your real estate writer
Marte Cliff Copywriting

Eric - that's a great way to put it: "Be the first prospect on your site."

For some reason it reminds me of what I learned in the grocery business... "Always cull your produce racks before the customers see them."

December 27, 2010 11:56 PM
Ambassador
2,030,424
Todd Clark
Broker - Beaverton, Oregon Real Estate Expert - (503) 524-9494
Keller Williams Realty

I wrote a nightmare story of mine on this topic yesterday. I had a link that was now going to a site that sells viagra.

December 28, 2010 12:36 PM
Rainmaker
750,827
Marte Cliff
your real estate writer
Marte Cliff Copywriting

Todd - that is a nightmare story... I'm off to go read it!

December 28, 2010 12:43 PM
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Marte Cliff

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Additional Information

Author Bio: Marte Cliff is a freelance copywriter who specializes in writing for the real estate profession.

Thoughts, ideas, insights, and tips on real estate copywriting and real estate marketing. Locations of visitors to this page