Why Newsletters Work-

By
Services for Real Estate Pros with Happy Grasshopper

I read a great blog post yesterday: To Newsletter or Not to Newsletter.  It was a wonderful example of how great ActiveRain members are at really sharing their own experiences and tips with one another.  Kristen's blog asked for advice on the kinds of newsletter content and sending strategies that have worked for others.  She got a ton of advice.

 

After reading comments from many of the users I came up with the following commandments for an effective newsletter:

  1. Your efforts must be sustained and consistent.
    "I think the key is consistency. I know colleagues of mine who send a pretty generic newsletter to their clients once/month. The comments back are the client loves the newsletter and likes to hear from them." - Paul McFadden

  2. It must contain a call to action.
  3. Snail mail or email - both work great.
    "we did the paper newsletter to past clients for years (on a monthly basis), then we went to an e-mail newsletter and we didn't feel it affected the results" - Ellie Penaranda

  4. Ensure that it has strong branding.
    "I believe it has been extremely helpful in keeping my name and contact information in front of my sphere." - Pam Sitterly

  5. What you say is less important than just saying something.
    "Some of the content is canned, some we do monthly.  Helps keep us in touch." - Gabe Sanders

  6. The work involved can deter you from using them.
    "I don't send out newsletters. I think they do help you stay in touch with clients but they are a lot of work." - Clifford Johnson

  7. They can be overwhelmingly effective.
    " I have had a lot of success with newsletters. Each one I set out generated at least one transaction. E-mail only!" - Brian Madigan

  8. Automation makes the process much easier.
    "If you don't have automation tools available.  Newsletters can be an arduous task if you let it, but very valuable if you do it right."  - Nick Dailey

  9. Allow for Opting Out.
    "We also allow our readers to sign up and/or remove themselves from our newsletter without our involvement too. We think this opt-in, opt-out feature increases our mailing list numbers." -Bill Pohl

  10. Don't give up.
    "I believe, that the consistency is what is important. She didn't give up even though she got no leads for 18 long months. She stuck it out and it has paid off for her big time." - Tammie White

 

There's no secret about what it takes to build your referral business: FOLLOW UP and KEEP IN TOUCH.  This is why Happy Grasshopper exists - to make it easy and automatic!

Good luck to everyone in the New Year.  If you are looking to start a successful Keep In Touch campaign I would recommend you register for a free trial at Happy Grasshopper.  It is an automated program that will make sending out a monthly communication painless.

 

Sign up today:  http://happygrasshopper.com/sign-up

 

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We write amazing follow-up for salespeople.  Take our free assessment here to see how we can help you keep in touch with your sphere, convert more leads and grow your team.

 

 

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Rainmaker
313,453
Gabriela Agostinelli
Century 21 New Millennium - Leonardtown, MD
your full time agent!

Celeste

May you and yours have a terrific holiday season and a wonderful coming new year! May 2011 be the best ever!

Dec 29, 2010 02:53 PM #1
Rainmaker
421,924
Jean Hanley
Coldwell Banker Kivett Teeters - Hemet, CA
Specializing in Folks Who Want To Buy/Sell Homes

Celeste, these are all great bullet points.  I used to do a newsletter and I have let it go by the wayside.  However, I have been considering doing a new one.

Dec 29, 2010 02:55 PM #2
Rainmaker
1,125,220
Conrad Allen
Re/Max Professional Associates - Webster, MA
Webster, Ma, Realtor

Its all about priorities and what produces results.  Happy New Year.

Dec 29, 2010 03:13 PM #3
Rainmaker
239,051
Matt Grohe
RE/MAX Real Estate Concepts - Des Moines, IA
RE/MAX Des Moines

Celeste: Putting out a bad newsletter is probably worse than not putting one out at all. It's a labor of love.

Dec 29, 2010 11:55 PM #4
Rainmaker
85,908
Celeste Grupman
Happy Grasshopper - Tampa, FL

Matt- A branding is. Maintaining a strong brand is something that every business must make top priority.

Dec 30, 2010 09:49 AM #5
Rainmaker
575,351
Chris Smith
Re/Max Chay Realty Inc., Brokerage - New Tecumseth, ON
South Simcoe, Caledon, King, Orangeville Real Esta

Celeste, I have plans for a newsletter this year, we shall see =)

Jan 03, 2011 10:27 PM #6
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Rainmaker
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Celeste Grupman

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