Staging? Too much of a good thing?

By
Real Estate Agent with Benchmark Realty LLC, Brentwood, Nashville TN 615.516.5233 TN 221117, 299512

As we know, staging, or organizing a
home's furnishingsA plain-Jane kitchen which could use some staging. to show off its best
features, can take ordinary and ugly spaces and turn them into beautiful and appealing places.  

Savvy sellers know that in this market, they MUST get their home show ready to sell.  By watching shows like HGTV, they have been educated on the need for it. They may call in a professional for consultation, but many times they have good ideas of their own.  

I notice, however, when showing homes in a neighborhood where many homes are on the market, and which are all similar in age and floor plan, that to compete most are definitely 'staged.'  They are all beautiful. Breathtaking!  

My question for discussion: With so many sellers seriously getting their home ready to sell by de-cluttering, painting walls in attractive colors, arranging furniture in the most attractive way....Making it look like a model home...how do we keep the houses from all looking alike?  How do we make one beautiful home stand out from another?   

When staging was a well kept secret, and we showed 10 houses, and maybe only one was staged, the buyer wanted to write the contract right there in the kitchen!  It was love at first sight!  

Now, I may show 10 houses and at least 8 of them are staged, and gorgeous.  It's like picking Miss America from 50 beautiful women. What a decision!! 

Where do we go from here? What is the next level?

Sarah & John Rummage
Nashville TN Real Estate Specialists

Posted by

*********************
Sarah Rummage, Realtor®
ePRO, BPOR
Sarah Direct: 615-516-5233
Sarah@HouseInNashville.com


2500 - 21st Avenue South
Nashville TN 37212
Office: 615.432.2919

www.HouseInNashville.com 


Click to search real esatate estate in Nashville Antioch Brentwood Franklin Vanderbilt Murfreesboro Smyrna Belle Meade areas of TN.

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Sarah is your Nashville, Middle Tennessee, USA, realty specialist. She specializes in executive homes. Also, seniors' downsizing, foreclosures, bank REO & Fannie Mae properties, investor buying and selling.  

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Topic:
ActiveRain Community
Tags:
staging
decorating to sell
selling
show ready
decluttering

Comments 13 New Comment

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Rainmaker
525,384
Morgan Evans
LICENSED REAL ESTATE SALESPERSON
Douglas Elliman Real Estate

What to do after the staging? I would say that hopefully the price of the home speaks for itself.  If the house is immaculate and beautifully staged but the price isn't aligned to market conditions than all of the most beautiful furniture in the world isn't going to get the home to sell.

January 05, 2011 12:10 PM
Rainmaker
171,739
Cynthia Bartch
Redesigned Spaces; All Round Nice Gal
Home Stager/Property Stylist & more! Granville, Ohio

Hi Sara & John, I'd say the home better be priced correctly from the START, have everything in working order!

January 05, 2011 01:34 PM
Rainer
136,144
Brent & Deb Wells
Your Collin County Realtors
RE/MAX Four Corners

Sara & John,

Staging is helpful, but it will not sell a home that is overpriced. Now with all things being equal you have to take a huge step back and look at landscaping in the terms of how you look at interior staging. Deb & I have been offering this along with her ASP staging skills for years. It may sound simple, but so many folks don't know the impact of proper well done 'staging landscaping'.

-Brent

January 05, 2011 03:00 PM
Ambassador
1,200,689
Erica Ramus
MRE, Schuylkill County PA Real Estate
Erica Ramus - Ramus Realty Group - Pottsville, PA

In my area staging has not taken off yet. So we see it as the exception not the rule!

January 05, 2011 03:13 PM
Ambassador
1,200,689
Erica Ramus
MRE, Schuylkill County PA Real Estate
Erica Ramus - Ramus Realty Group - Pottsville, PA

In my area staging has not taken off yet. So we see it as the exception not the rule!

January 05, 2011 03:13 PM
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Rainmaker
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Sarah & John Rummage

BPOR, ePro, Realtor
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Additional Information

Nashville TN is an exciting city with many types of restaurants, several colleges and universities, and many styles and prices of housing. We love living and working in Nashville, and invite you to email or phone us with questions about living in the area, or just to talk about your future plans. We have a diverse clientele; some are investors who want to buy more properties; some are investors who want to sell their portfolio; some are seniors who want to downsize; some are relocating executives who need a home for entertaining and living comfortably. We have bank customers whose foreclosure & REO properties we list and sell. We never rush our clients to make a decision, as we work on your schedule, not ours. We can refer you to private lenders, mortgage lenders, and other vendors in the area. And, of course, we never accept a fee for referral to a vendor or lender. Even though vendors come highly recommended to us, or we have had personal experience with their work, you should always interview them and get other references and come to your own comfort level with them before contracting.